产品营销总监
Director, Product Marketing
加入 Miratech 担任产品营销总监，发挥关键作用，推动我们创新服务和解决方案的商业成功。该职位旨在通过将 Miratech 的产品转化为具有市场相关性的解决方案，从而推动商业增长，加速销售线索创建和收入扩展。你将构建清晰的解决方案结构，制定上市策略，并创建差异化的价值主张，将技术性服务转化为业务成果。你的专业知识将通过针对性的赋能工具和培训支持销售团队，同时你的市场洞察将指导产品开发和生命周期管理。该职位连接市场需求与产品开发，支持可扩展的上市基础和可衡量的收入影响。你将在一个精简、高责任度的环境中，以教练兼执行者的方式，平衡战略愿景与实际操作。
职责：
- 构建清晰的解决方案结构，包括产品组合、套餐和使用场景。
- 制定标准化的命名、包装和定价逻辑。
- 负责新旧解决方案的端到端上市计划。
- 明确目标客户群体、用户画像和使用场景，以明确定位。
- 创建差异化的价值主张，并将技术性服务转化为业务成果。
- 构建销售赋能工具，如演示文稿、对战卡和案例研究，并对销售团队进行产品和信息传递的培训。
- 完成与该职位目的相符的其他职责。
- 在科技驱动领域（如 IT 服务、SaaS、云、客户体验、AI 或数字化转型）拥有10年以上产品营销经验。
- 有为复杂 B2B 科技产品制定产品定位、价值主张、信息框架和上市策略的实操经验。
- 具备将技术能力转化为清晰商业叙事、销售材料和面向市场的主张的能力。
- 具有扎实的市场和竞争情报背景，能够识别差异化机会并支持战略决策。
- 有与销售、交付、产品、联盟及高管团队合作的经验，以推动收入增长和成功的市场执行。
- 具备强大的分析能力，包括使用商业、销售线索和绩效数据评估营销影响并优化上市效果。
查看英文原文
Join Miratech as a Director, Product Marketing and play a pivotal role in shaping the commercial success of our innovative services and solutions. The purpose of this role is to drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion. You will architect clear solution structures, develop go-to-market strategies, and create differentiated value propositions that translate technical services into business outcomes. Your expertise will enable sales teams through targeted enablement tools and training, while your market intelligence will inform offering development and lifecycle management. This role bridges the gap between market needs and offering development, supporting scalable GTM foundations and measurable revenue impact. You will operate as a player-coach, balancing strategic vision with hands-on execution in a lean, high-accountability environment.
Responsibilities:
- Architect clear solution structures, including portfolio, bundles, and use cases.
- Develop standardized naming, packaging, and pricing logic for offerings.
- Own end-to-end go-to-market plans for new and existing solutions.
- Define target segments, personas, and use cases to clarify positioning.
- Create differentiated value propositions and translate technical services into business outcomes.
- Build sales enablement tools such as decks, battlecards, and case studies, and train sales teams on offerings and messaging.
- Perform other duties as may be required consistent with the purpose of this role.
- 10+ years of experience in Product Marketing within technology-driven sectors such as IT services, SaaS, cloud, CX, AI, or digital transformation.
- Proven experience developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology offerings.
- Strong ability to translate technical capabilities into clear commercial narratives, sales materials, and market-facing propositions.
- Solid background in market and competitive intelligence, with the ability to identify differentiation opportunities and support strategic decision-making.
- Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams to enable revenue growth and successful market execution.
- Strong analytical capability, including experience using commercial, pipeline, and performance data to evaluate marketing impact and improve GTM effectiveness.
- Excellent English communication skills, with the ability to create executive-level content, influence stakeholders, and present complex ideas clearly.
- Graduate degree in Marketing, Business, or a related field.
We offer:
- Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 30% year-over-year revenue growth.
- Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, language courses, and a relocation program.
- Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities.
- Global Impact: collaborate on impactful projects for top global clients and shape the future of industries.
- Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events.
- Social Sustainability Values: join our sustainable business practices focused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.
* Miratech is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable law.
Miratech helps visionaries change the world. We are a global IT services and consulting company that brings together enterprise and start-up innovation. Today, we support digital transformation for some of the world's largest enterprises. By partnering with both large and small players, we stay at the leading edge of technology, remain nimble even as a global leader, and create technology that helps our clients further enhance their business. We are a values-driven organization, and our culture of Relentless Performance has enabled over 99% of Miratech's engagements to succeed by meeting or exceeding our scope, schedule, and/or budget objectives since our inception in 1989.
Miratech has coverage across 5 continents and operates in over 25 countries around the world. Miratech retains nearly 1000 full-time professionals, and our annual growth rate exceeds 25%.
Originally posted on Himalayas