亚马逊市场负责人
Amazon Marketplace Lead
公司简介:
Sunday 的使命是让每个人都能更好地照顾自己的小块土地。简单地走出户外,亲手照料自己的土地和家园,远不止表面看起来那么简单。这是与我们基因中写就的某种联系的重新建立,是履行古老的契约。这种握手感觉非常棒,也是我们共同努力创造更美好地球的核心。它改变了一切。
2024 年,Sunday 帮助了第 100 万位客户更好地照顾他们的一小块土地。在任何一个春日周末的任何时候,大约有 750 人正在自家院子里使用 Sunday。令人惊讶的是,人们越来越熟悉 Sunday,并了解我们存在的意义。Sunday 正在成为家喻户晓的品牌,我们正在取得进展。
职位简介:
我们正在寻找一位具有战略眼光并注重结果的专业人士来领导我们的亚马逊业务。该职位将全面负责我们的亚马逊市场运营,包括战略制定、产品组合规划、合规管理、内容优化、营销计划以及损益管理。理想的候选人应具备在亚马逊上推动增长的经验,并能够管理跨职能团队和外部合作伙伴。
主要职责:
- 战略领导:制定并执行全面的战略,以推动亚马逊上的收入增长和市场份额提升。
- 产品组合与合规:负责产品组合规划(组合、单位经济、定价),确保与市场需求、Sunday 战略一致,并符合亚马逊政策。
- 内容管理:主导产品内容的优化,包括标题、描述、图片和增强品牌内容,以提高转化率。
- 营销监督:负责预算,主导广告活动、促销和其他营销计划的代理策略,以提升流量和销售。影响内部营销团队在其他营销策略(DSP、网红)方面的决策。
- 损益管理:负责亚马逊的损益表,设定财务目标,监控表现,并根据需要实施优化措施。
- 收入预测:负责收入和需求预测,与产品组合、营销、内容和定价策略保持一致。
- 代理与合作伙伴管理:与外部代理和合作伙伴合作,有效执行媒体投资和内容策略。
- 跨职能协作:与内部团队如供应链、财务等紧密合作
查看英文原文
Company Overview:
Sunday is on a mission to empower everyone to care for their little plot of land. The simple act of getting outside, getting your hands dirty, and caring for your land and your home is more than it seems. It’s a reconnection to something written in our DNA, it’s fulfilling an ancient contract. That handshake feels really good and it’s at the core of us working together toward a better planet. It changes everything.
In 2024 Sunday helped our one millionth customer take better care of their little piece of the earth. At any moment on a spring weekend, there’s roughly 750 people out in their yard using Sunday. Amazingly, it’s becoming typical for people to know Sunday and know why we exist. Sunday is becoming a household name and we’re making a dent.
Position Overview:
We are seeking a strategic and results-driven professional to lead our Amazon business. This role encompasses full ownership of our Amazon marketplace operations, including strategy development, assortment planning, compliance, content optimization, marketing initiatives, and P&L management. The ideal candidate will have a proven track record of driving growth on Amazon and managing cross-functional teams and external partners.
Key Responsibilities:
- Strategic Leadership: Develop and execute comprehensive strategies to drive revenue growth and market share on Amazon.
- Assortment & Compliance: Oversee product assortment planning (portfolio, unit economics, pricing), ensuring alignment with market demand, Sunday strategy and compliance with Amazon policies.
- Content Management: Lead the optimization of product content, including titles, descriptions, images, and enhanced brand content to improve conversion rates.
- Marketing Oversight: Responsible for budget, and lead agency strategy for advertising campaigns, promotions, and other marketing initiatives to drive traffic and sales. Influence internal marketing team on other marketing strategies (DSP, Influencer)
- P&L Management: Own the Amazon P&L, setting financial targets, monitoring performance, and implementing optimization actions as needed.
- Revenue Forecasting: Responsible for revenue and demand forecasting, aligned with assortment, marketing. content and pricing strategies
- Agency & Partner Management: Collaborate with external agencies and partners to execute media investments and content strategies effectively.
- Cross-Functional Collaboration: Work closely with internal teams such as supply chain, finance, brand, growth, reviews and customer service to ensure seamless operations.
- Data Analysis & Reporting: Utilize analytics tools to monitor performance metrics, generate insights, make decisions and report on key KPIs to stakeholders.
Qualifications:
- 7+ years of experience managing Amazon marketplace operations, with a strong understanding of its ecosystem.
- Proven experience in P&L management and achieving revenue targets.
- Strong analytical skills with proficiency in data analysis tools and platforms.
- Excellent communication and leadership skills, with the ability to manage cross-functional teams and external partners.
- Familiarity with Amazon Seller Central and advertising platforms.
Core Competencies:
- Experience
- Collaboration
- Feedback & Resilience
- Problem Solving & Evaluating Alternative
- Prioritization
- Scope & Autonomy
As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts a diverse mix of talented people to help us bring lawn care out of the dark ages. We are committed to building a diverse, vibrant team that brings determination and passion to our work everyday.
Originally posted on Himalayas