增长与营销策略师
Growth and Marketing Strategist
职位概述
我们正在寻找一位积极主动且具有战略眼光的市场与增长策略师，负责客户获取、市场营销和增长计划。该职位需要制定并执行全面的营销策略，以产生合格的潜在客户，增强品牌影响力，推动客户获取，并支持招聘和外包服务的增长。
理想的候选人具备战略思维和实际执行能力，有构建营销漏斗的经验，能够管理客户和供应商关系，并能创建可扩展的增长体系，直接促进收入增长。
主要职责
增长与客户获取策略
- 制定并实施增长策略，以提高客户获取和收入。
- 识别新的业务机会、目标行业和市场细分领域，针对招聘和外包服务。
- 设计并优化跨数字和传统渠道的潜在客户生成活动。
- 建立潜在客户的挖掘、培育和转化系统。
- 监测市场趋势、竞争对手活动和行业机会，以推动增长计划。
市场策略与规划
- 制定并维护公司的年度和季度市场计划。
- 构建并执行整合营销活动，以提升品牌知名度和潜在客户生成。
- 制定并管理市场预算、时间表和绩效指标。
- 建立招聘、派遣和外包解决方案的定位和信息策略。
- 与管理层合作，确保市场目标与整体业务目标一致。
市场漏斗开发与优化
- 设计并管理从认知到转化的完整市场漏斗。
- 使用CRM和营销自动化平台实施潜在客户培育策略。
- 跟踪活动表现并优化整个客户旅程中的转化率。
- 开发落地页、邮件序列、内容策略和潜在客户吸引物。
- 分析漏斗表现并提供持续改进的建议。
客户与供应商管理
- 建立并维护与现有及潜在客户的良好关系。
- 协调供应商、营销合作伙伴、代理机构和服务提供商，以确保项目成功执行。
- 管理支持业务增长的合作伙伴和战略联盟。
- 作为市场营销相关事务的主要联系人。
查看英文原文
Position Overview
We are seeking a highly driven and strategic Marketing & Growth Strategist to lead our client acquisition, marketing, and growth initiatives. This role is responsible for developing and executing comprehensive marketing strategies that generate qualified leads, strengthen our brand presence, drive client acquisition, and support the growth of our recruitment and outsourcing services.
The ideal candidate combines strategic thinking with hands-on execution, has experience building marketing funnels, managing client and vendor relationships, and can create scalable growth systems that contribute directly to revenue generation.
Key Responsibilities
Growth & Client Acquisition Strategy
- Develop and implement growth strategies to increase client acquisition and revenue.
- Identify new business opportunities, target industries, and market segments for recruitment and outsourcing services.
- Design and optimize lead generation campaigns across digital and traditional channels.
- Create systems for prospecting, nurturing, and converting potential clients.
- Monitor market trends, competitor activities, and industry opportunities to drive growth initiatives.
Marketing Strategy & Planning
- Develop and maintain the company's annual and quarterly marketing plans.
- Build and execute integrated marketing campaigns to increase brand awareness and lead generation.
- Create and manage marketing budgets, timelines, and performance metrics.
- Establish positioning and messaging strategies for recruitment, staffing, and outsourcing solutions.
- Collaborate with leadership to align marketing objectives with overall business goals.
Marketing Funnel Development & Optimization
- Design and manage end-to-end marketing funnels from awareness to conversion.
- Implement lead nurturing strategies using CRM and marketing automation platforms.
- Track campaign performance and optimize conversion rates throughout the customer journey.
- Develop landing pages, email sequences, content strategies, and lead magnets.
- Analyze funnel performance and provide recommendations for continuous improvement.
Client & Vendor Management
- Build and maintain strong relationships with existing and prospective clients.
- Coordinate with vendors, marketing partners, agencies, and service providers to ensure successful project execution.
- Manage partnerships and strategic alliances that support business growth.
- Serve as a key point of contact for marketing-related client initiatives and collaborations.
- Ensure client satisfaction through proactive communication and strategic support.
Brand Development & Digital Marketing
- Strengthen company branding across digital and offline channels.
- Oversee website, social media, content marketing, SEO, email marketing, and paid advertising efforts.
- Develop thought leadership and employer branding initiatives.
- Ensure consistent brand messaging across all marketing materials and communications.
Analytics & Reporting
- Establish KPIs and reporting frameworks for marketing and growth activities.
- Track lead generation, conversion rates, client acquisition costs, ROI, and campaign effectiveness.
- Present regular performance reports and growth recommendations to management.
- Use data-driven insights to improve marketing performance and business outcomes.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5+ years of experience in growth marketing, business development, client acquisition, or strategic marketing.
- Experience within recruitment, staffing, outsourcing, BPO, professional services, or related industries is highly preferred.
- Proven track record of generating leads and acquiring clients through strategic marketing initiatives.
- Strong understanding of marketing funnels, CRM systems, automation tools, and digital marketing channels.
- Experience managing client and vendor relationships.
- Excellent communication, presentation, and project management skills.
Preferred
- Experience with HubSpot, Salesforce, Zoho CRM, or similar platforms.
- Knowledge of SEO, PPC, content marketing, email marketing, and social media advertising.
- Experience developing go-to-market and growth strategies.
- Strong analytical and reporting capabilities.
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Client acquisition rate
- Marketing-qualified leads (MQLs)
- Sales-qualified leads (SQLs)
- Cost per lead (CPL)
- Client acquisition cost (CAC)
- Marketing campaign ROI
- Funnel conversion rates
- Client retention and satisfaction metrics
- Revenue contribution from marketing initiatives
What Success Looks Like
Within the first 6 months, the Marketing & Growth Strategist will have:
- Developed and implemented a comprehensive marketing and growth plan.
- Established a measurable lead generation and client acquisition system.
- Improved conversion rates across the marketing funnel.
- Strengthened client and vendor relationships.
- Created scalable marketing processes that contribute directly to business growth and revenue generation.
Originally posted on Himalayas