高级产品赋能经理
Senior Product Enablement Manager
关于Hightouch
Hightouch是一个由行业领先的可组合CDP驱动的智能营销平台。通过在一个地方整合完整的品牌背景、客户数据和绩效历史，每位营销人员终于能够自行构建和交付端到端的营销活动。团队可以更快地行动，保持品牌一致性，并获得真正有效的AI营销。
Hightouch成立于2019年，总部位于旧金山，帮助营销团队以前所未有的速度和质量分析绩效、头脑风暴创意并生成内容。
被列为2026年Gartner® Magic Quadrant™客户数据平台领域的领导者，Hightouch受到Domino's、Spotify、Aritzia、Cars.com、Ramp和PetSmart等领先企业的信赖。
在Hightouch，我们的使命是帮助客户利用数据和AI推动业务增长。团队充满雄心、注重成果、高效运作——我们相信谦逊、善良和同理心是成功的关键。如果你热衷于高速推进、执着于提升标准，并希望与那些关心彼此和客户的人一起打造产品，我们期待与你见面。
职位描述
我们正在寻找一位高级产品赋能经理，帮助定义Hightouch如何创造、传达和证明客户价值，以及这些价值如何被定位和销售。
你将在核心产品的市场进入策略中发挥关键作用：买家是谁，他们关注什么，他们当前面临哪些问题，这些问题带来的成本是什么，Hightouch如何改变业务结果，以及哪些证据能增强说服力。
你的工作将把产品功能转化为销售人员可以发现、量化、辩护并推进给客户的价值故事。你将建立从买家和业务问题到使用场景、产品、证据、资格认定和商业案例的连接纽带。这是一个高度跨职能的角色，需要与产品、产品营销、销售领导、解决方案工程和前线团队紧密合作。
你将推动的影响
价值框架 为智能CDP及其组件撰写业务成果案例。说明客户在高管关注的方面发生了哪些变化，并提供销售人员可以在采购对话中捍卫的经济依据。
标准使用场景库 构建从ICP到痛点到使用场景到产品到证据点的映射关系，并将其作为销售人员和营销人员共同使用的单一来源。包括其结构方式，以便销售人员和营销人员都能使用。
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About Hightouch
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.
Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.
Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.
The Role
We are looking for a Senior Product Enablement Manager to help define how Hightouch creates, communicates, and proves customer value—and how that value gets positioned and sold.
You will play a critical role in the go-to-market thinking behind our core offerings: who the buyer is, what they are measured on, what breaks in their world today, what that problem costs them, how Hightouch changes the business outcome, and what proof makes the case credible.
Your work will turn product capability into a value story a seller can discover, quantify, defend, and advance with a customer. You will establish the connective tissue from buyer and business problem to use case, product, proof, qualification, and business case. This is a highly cross-functional role working closely with Product, Product Marketing, Sales Leadership, Solutions Engineering, and the field.
Impact You’ll Drive
Value frameworks Author the business outcome case for the Agentic CDP and its components. What changes for the customer, in terms of what their executives care about, backed by economics a seller can defend in a procurement conversation.
The canonical use case library. Build the mapping from ICP to pain to use case to product to proof point, and make it the single source sellers and marketers both work from. Includes how it is structured so our internal search reliably surfaces it.
Pain to future state narratives. Turn all of the above into the conversation itself. Current state and future state framing, discovery paths, qualification criteria, objection handling, and the talk tracks that carry a deal from first call to business case.
Release positioning. Partner with the launch team to define the go-to-market answer for every launch and material release. What changed, who cares, and how to position it.
Capability boundaries. Document clearly what our products do and do not do, so sellers stop discovering limits in front of a customer.
The readiness bar. Play a pivotal part in defining what ready looks like per product and partner with field leaders to certify against it.
What you'll need
- 7+ years in product marketing, product enablement, solutions marketing, or an adjacent go-to-market function, with substantial time spent on positioning and messaging for technical products.
- A track record of authoring frameworks, not just producing collateral. We will ask you to walk us through positioning work you originated and what it did to the business.
- Direct experience with products sold to both technical and business buyers. Martech, data infrastructure, analytics, or data warehousing is a strong plus.
- Evidence that sellers actually used what you built.
- Fluency in a qualification methodology (i.e. MEDDPICC)
- Comfort operating across functions without authority over them.
The salary range for this position is $140,000-$230,000 USD per year, which is location-independent. We also offer meaningful equity compensation in the form of ISO options and offer early exercise and a 10 year post-termination exercise window.
E-Verify Statement
Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)