专员,创意策略
Specialist, Creative Strategy
关于Darkroom
Darkroom是领先的下一代增长营销公司,正在打造明天的品牌。自2017年成立以来,我们致力于重新定义现代机构的可能,用为速度、智能和可衡量的影响而设计的模式,取代传统广告巨头的惯性。
在核心上,Darkroom是一家由Shadow驱动的人类服务公司,Shadow是一个通用的AI电商层,将高管级战略与专有的代理技术相结合。这种融合使我们的团队能够通过增强创意产出、运营效率和收入生成,在客户旅程的每个阶段实现超预期的回报。
我们的业绩不言自明:在电子商务市场、媒体网络、DTC生态系统和社会电商平台上,带来了数十亿美元的可归因收入。每一次合作都输入到我们的专有数据基础设施中,从而形成一个持续的反馈循环,加速增长、提高利润率,并在我们的客户组合中产生复利效应。
从一家精品设计工作室起步,我们已发展成为美国增长最快的私营公司之一(Inc. 5000)以及2020年代最有效的绩效媒体机构之一(Varos)。我们的创始人因其在技术和营销、广告交汇处的推进而被福布斯30岁以下精英榜所认可,巩固了Darkroom在媒体创新未来中的关键角色。
职位简介
我们正在寻找一位创意策略专家,负责Darkroom社交项目的日常创意执行——包括付费社交广告和有机内容,涵盖一系列客户账户。你熟悉浏览信息流和广告账户,能够对Meta、TikTok和Instagram的静态内容、钩子、节奏、标题和剪辑结构提供战术性的、平台原生的反馈。你可能是创意策略师、社交策略师或视频编辑,拥有实际发布表现良好的内容的经验,而不仅仅是看起来好看的内容。
你将参与我们的Performance Creative服务——我们基于AI的付费和有机社交创意参与工具,帮助客户增加创意计划的多样性和数量(每月超过50个新素材),同时确保每件作品都建立在真正推动钩子、观看时间和转化的基础上。
你将每天与设计师、剪辑师和创意策略师合作,保持社交和付费社交创意流程的顺畅——进行简报
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About Darkroom
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.
About the Role
We're looking for a Specialist, Creative Strategy to lead day-to-day creative execution for Darkroom's social programs — both paid social advertising and organic content - across a portfolio of client accounts. You're comfortable diving into the feed and the ad account alike, giving tactical, platform-native feedback on statics, hooks, pacing, captions, and edit structure for Meta, TikTok, and Instagram. You're likely a Creative Strategist, Social Strategist, or Video Editor by trade, with hands-on experience shipping content that performs, not just looks good.
You'll work on our Performance Creative service — our AI-powered creative engagement for paid and organic social — helping clients increase the diversity and volume of their creative program (upwards of 50+ new assets per month) while keeping every piece grounded in what's actually driving hooks, watch time, and conversion.
You'll work daily alongside Designers, Editors, and Creative Strategists to keep the social and paid social creative pipeline moving — briefing assets, giving feedback, and translating client goals and platform data into concepts that ship on time and drive results.
This is a fully remote role supporting a team in the EST time zone (9 AM–5 PM EST).
What You'll Do
- Manage day-to-day creative execution for paid social and organic social programs across a portfolio of client accounts
- Brief and direct Designers and Editors on statics, motion, short-form video, carousels, and Stories, giving clear, actionable feedback on hooks, pacing, and edit structure
- Copywriting: Own creative copy for US-based clients, flexing in tone of voice according to platform and purpose, threading the needle when clients ask you to “punch up the copy
- Own the testing and content calendar cadence — what ships, in what order, against what hypothesis or content pillar
- Translate platform and performance data (hook retention, watch time, CTR, engagement rate, saves, follower growth) into clear creative and content direction
- Partner with Paid Media to identify organic winners worth scaling into paid, and with Social Commerce on creator and UGC briefs
- Maintain quality and consistency across a high volume of social creative output, flagging risk to timelines or scope early
- Present creative and content work to clients and internal stakeholders with clarity and rationale
- Use AI-assisted tools (e.g. FLORA, Midjourney, Runway, Claude) to increase the speed and volume of output
You Should Apply If This Sounds Like You
- 4+ years managing or leading creative execution for paid social and/or organic social programs, ideally at an agency
- Hands-on with short-form video, statics, and platform-native content for Meta, TikTok, and Instagram — you can storyboard, cut, and ship, not just direct
- Comfortable jumping into Figma, Premiere, or Photoshop yourself when needed — this isn't a strategy-only role
- Fluent in both paid and organic metrics (CTR, hook retention, watch time, engagement rate, saves, follower growth) and use them to decide what to make next
- A clear, proactive communicator who gives crisp feedback to designers and editors and can present to clients
- Already using AI tools to speed up and scale creative production
- A portfolio showing paid and/or organic social work with real performance or engagement context
HARD DISQUALIFIERS
- No hands-on experience shipping paid or organic social creative (design, video, or content)
- No portfolio link or no performance/engagement context
- Strategy-only with no execution ability
- Not comfortable presenting work to clients
What It's Like to Work at Darkroom
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
- Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.