Klaviyo 生命周期营销经理
Klaviyo Lifecycle Marketing Manager
我们正在招聘一位生命周期营销人员，负责高增长电商品牌的留存工作。该职位核心是Klaviyo的实际操作：细分客户、自动化流程、活动策划、送达率、测试以及与复购率、LTV和贡献毛利相关的清晰报告。
职责
• 从简报到QA、发布和发送后分析，全面负责Klaviyo中的邮件和短信日历。
• 构建并优化欢迎邮件、浏览流失、购物车流失、购买后、交叉销售、挽回流失和补货流程。
• 利用购买行为、互动情况、产品偏好、预测价值和生命周期阶段创建有意义的客户细分。
• 在主题行、优惠、内容、时间、频率和流程逻辑方面制定有纪律的A/B测试计划。
• 监控送达率、列表增长、同意订阅、屏蔽名单和发件人声誉；在问题影响收入前解决。
• 与创意和商品团队合作，快速将不完善的输入转化为符合品牌调性的活动。
• 每周产出关于收入、转化率、复购率、LTV、退订率、垃圾邮件率和流程健康度的报告。
要求
• 3年以上DTC或电商品牌生命周期、留存或CRM相关经验。
• 深入的Klaviyo实操经验，包括自定义属性、事件触发器、流程逻辑、细分和报告。
• 熟练使用Shopify，并熟悉周边电商技术栈。
• 能够在电子表格中工作，并能不依赖平台归因解释表现。
• 优秀的文案判断力，严谨的QA习惯，能够在快节奏中独立交付。
加分项但非必需
• 使用过Gorgias、Recharge、Attentive、Postscript或忠诚度和推荐工具的经验。
• 改善送达率或将大型账户迁移到Klaviyo的经验。
• 有流程、活动或留存项目实例，显著提升了LTV或复购率。
查看英文原文
We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.
Responsibilities
• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.
• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.
• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.
• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.
• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.
• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.
• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.
Requirements
• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.
• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.
• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.
• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.
• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.
Helpful but not required
• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.
• Experience improving deliverability or migrating a large account into Klaviyo.
• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.