绩效媒体营销人员
Performance Media Marketer
关于诺沃
小企业是美国经济的中坚力量，占GDP和私营劳动力的近一半。然而，大银行并未提供业主成功发展业务所需的访问权限、支持和现代工具。
我们创立了诺沃，以挑战现状——我们的使命是通过为小企业（SMB）打造首选的银行平台来增加现代企业家的GDP。诺沃正在改变银行业务的规则，我们很兴奋能引领小企业银行革命。
在诺沃，我们致力于帮助企业家、自由职业者、初创公司和SMB实现财务目标，通过一个使企业银行像iOS一样简单的操作系统来赋能他们。我们开发了现代银行账户和工具，帮助节省时间并提高现金流。我们的独特产品集成使支付跟踪、国际转账、管理商业交易等操作变得简单。我们在短时间内产生了巨大影响，帮助成千上万的组织获得强大而简单的企业银行服务。
为什么选择诺沃？
- 诺沃是一家快速发展的B轮融资金融科技初创公司，拥有一支以使命为导向的团队，热衷于帮助美国每一家小企业
- 积极、包容、支持的文化，鼓励你踏上自己的旅程
- 我们使用非常新的技术和架构模式
- 我们提供学习和发展预算，帮助你成长并与团队建立联系
- 纽约和印度设有办公室，同时在拉美地区有不断扩大的分布式团队
职位描述
我们正在寻找一位绩效营销经理，负责在谷歌、Meta和其他程序化渠道上的付费获取。你将清楚地知道每一美元预算的去向及原因。你将负责我们付费项目的日常运营，深入分析数据，并不断寻找提升效率和增长的新杠杆。
这是一个需要亲力亲为的个人贡献者角色，适合那些既喜欢在平台上工作，也喜欢在旁边做表格的人。你将直接参与公司核心优先事项，即推动我们核心产品的新增客户增长。
你将负责的工作内容
全面负责付费项目的执行
- 在谷歌广告（搜索、需求生成、移动UAC）、Meta及其他程序化/付费社交渠道上构建、启动和管理活动
- 每日优化各渠道和活动的预算分配，并提出调整建议
查看英文原文
ABOUT NOVO
Small businesses are the backbone of the US economy, comprising almost half of the GDP and the private workforce. Yet, big banks don’t provide the access, assistance and modern tools that owners need to successfully grow their business.
We started Novo to challenge the status quo—we’re on a mission to increase the GDP of the modern entrepreneur by creating the go-to banking platform for small businesses (SMBs). Novo is flipping the script of the banking world, and we’re excited to lead the small business banking revolution.
At Novo, we’re here to help entrepreneurs, freelancers, startups and SMBs achieve their financial goals by empowering them with an operating system that makes business banking as easy as iOS. We developed modern bank accounts and tools to help to save time and increase cash flow. Our unique product integrations enable easy access to tracking payments, transferring money internationally, managing business transactions and more. We’ve made a big impact in a short amount of time, helping thousands of organizations access powerfully simple business banking.
WHY NOVO?
- Novo is a rapidly growing Series B fintech startup with a mission-driven team passionate about helping every small business in America
- Positive, inclusive, supportive culture cheering you on your journey
- We work with very new technologies and architecture patterns
- We provide learning and development budgets to help you grow and bond with your team
- Offices in NYC and India, with a growing distributed team across LatAm
THE ROLE
We're looking for a Performance Marketing Manager to own paid acquisition across Google, Meta, and other programmatic channels. You'll be the person who knows exactly where every dollar of budget is going and why. You’ll be running the day-to-day of our paid programs, digging into the numbers, and constantly finding the next lever to pull for efficiency and growth.
This is a hands-on, individual contributor role for someone who loves being in the platforms as much as they love the spreadsheet next to them. You'll be directly working on the top company priority of driving new customer growth for our core products.
WHAT YOU'LL DO
Own the paid program execution, end to end
- Build, launch, and manage campaigns across Google Ads (Search, Demand Gen, Mobile UAC), Meta, and other programmatic/paid social channels
- Optimize daily budget allocation across channels and campaigns, and make the case for shifting spend based on performance
- Set up and maintain tracking, UTMs, and conversion measurement so every dollar can be tied back to a result
- Build your own AI workflows to streamline operations and provide deeper insights, faster
Live in the numbers
- Monitor campaign performance daily against targets (CAC, ROAS, CPA, signups) and report on results on a recurring cadence
- Analyze trends, spot what's working and what isn't, and turn that into a clear optimization plan (bid adjustments, audience changes, budget shifts, creative swaps)
- Build and maintain dashboards and reporting that give stakeholders visibility into program performance
Test and optimize relentlessly
- Run a structured testing agenda across audiences, creative, bidding strategies, and landing pages
- Partner with design and creative to brief, launch, and iterate on ad creative at scale
- Proactively flag underperforming areas of the program and bring a plan to fix them
Partner cross-functionally
- Work with Strategy & Analytics to make sure tracking, attribution, and reporting are accurate and trusted
- Collaborate with design and lifecycle partners to keep paid creative and messaging aligned with the broader marketing calendar
- Communicate campaign performance and budget decisions clearly to stakeholders outside of paid media
MUST HAVE
- 3+ years of hands-on experience running paid campaigns on Google Ads and Meta Ads Manager, with exposure to other programmatic channels
- A track record of owning budget allocation and pacing, and making data-backed calls on where to shift spend
- Strong analytical skills: comfortable in spreadsheets, pulling your own reports, and translating data into a clear next step
- Familiarity with using AI to build custom analyses and workflows
- Sharp attention to detail across campaign setup, tracking, budgets, and reporting; you catch the small errors before they become expensive ones
- Experience with campaign and conversion tracking fundamentals (UTMs, pixels, conversion APIs, GA4 or similar)
- A self-starter mentality: comfortable driving a testing roadmap and daily campaign management with minimal oversight
- Excellent written and verbal communication skills, with the ability to explain performance and recommendations to non-paid-media stakeholders
- Experience working cross-functionally with design, analytics, and growth teams
- Fluent in English
NICE TO HAVE
- Experience in fintech, startup, or another high-growth environment
- Familiarity with additional programmatic/DSP platforms (e.g., The Trade Desk) or paid social beyond Meta (TikTok, LinkedIn, Reddit)
- Experience with Metabase, Looker, Tableau, or similar BI tools for building performance dashboards