虚拟活动经理
Virtual Events Manager
Perplexity 正在改变公司完成工作的方式。我们正在寻找一名虚拟活动经理，来打造展示我们产品功能并教授用户如何使用它们的渠道。您将深入了解我们的产品，将这些知识转化为引人入胜的现场体验，并负责将观众转化为活跃用户和合格销售线索的项目。
这个职位有两面性。您是一位有魅力的主持人和产品故事讲述者，能够掌控虚拟会议室，同时您也是确保每场活动顺利进行的操作者。您需要从 Perplexity 各个部门找到合适的专家，与增长团队合作建立受众群体，并衡量每个项目是否带来了实际的业务回报。
如果您对理解事物的工作原理充满热情，擅长将复杂的内容变得有趣，并希望从零开始打造世界级的虚拟活动体系，那么这个职位适合您。
职责
- 对产品了如指掌。比活动团队中的任何人都更深入地了解我们的产品，随着新功能的发布及时掌握，亲自构建工作流程，并与产品团队保持紧密联系。
- 全程负责虚拟活动。从项目策略和日历规划，到活动简报、演讲者安排、彩排、现场制作、后续跟进和复盘，全面管理整个流程。建立可靠的入职培训项目、产品发布、功能深度解析、客户对话和用例研讨会组合。
- 让产品生动起来。以充满活力和清晰的方式主持、主持、演示产品。将复杂的功能转化为具体、准确的故事，让观众能够理解并加以应用。
- 找到并准备合适的人选。与产品、工程、研究、销售、客户成功、合作伙伴和市场团队建立关系，为每个项目找到最优秀的演讲者和主题专家。充分准备他们，打磨他们的故事，确保他们能够顺利完成演讲。
- 建立受众群体。与增长、生命周期、社交、公关、销售和客户成功团队合作，制定全漏斗推广计划，推动合格注册人数。密切跟踪进度，尽早发现缺口，并在受众、创意、渠道组合、时间安排和后续跟进方面进行实验。
- 将每场活动转化为价值引擎。通过录制视频、重播、片段、常见问题解答、演示流程、教学材料和销售内容，扩展每场活动的价值。
查看英文原文
Perplexity is revolutionizing how companies get work done. We are seeking a Virtual Events Manager to build the channel that shows people what our products can do and teaches them how to use them. You will develop a deep working knowledge of our products, turn that knowledge into compelling live experiences, and own the programs that convert audiences into active users and qualified pipeline.
This role has two sides. You are a charismatic host and product storyteller who can command a virtual room, and you are the operator who keeps every event on the rails. You will find and prepare the right experts from across Perplexity, work with Growth to build the audience, and measure whether each program produced a real business return.
If you have a passion for understanding how things work, thrive in taking something complex and making it engaging, and want to build a world-class virtual events engine from the ground up, this role is for you.
RESPONSIBILITIES
- Know the product cold. Develop a deeper working knowledge of our products than anyone else in events, using new features as they ship, building the workflows yourself, and staying close to the teams that built them.
- Own virtual events end to end. Run the channel from program strategy and calendar planning through event briefs, speaker staffing, rehearsals, live production, follow-up, and retros. Build a reliable portfolio of onboarding programs, product launches, feature deep-dives, customer conversations, and use-case workshops.
- Bring the product to life. Host, moderate, present, and demonstrate the product live with energy and clarity. Turn complex capabilities into specific, accurate stories that audiences can understand and put to work.
- Find and prepare the right people. Build relationships across Product, Engineering, Research, Sales, Customer Success, Partnerships, and Marketing to identify the strongest speakers and subject-matter experts for each program. Brief them thoroughly, sharpen their stories, and make sure they are ready to deliver.
- Build the audience. Partner with Growth, Lifecycle, Social, Comms, Sales, and Customer Success on full-funnel promotion plans that drive qualified registrations. Track pacing closely, identify gaps early, and run experiments across audience, creative, channel mix, timing, and follow-up.
- Turn every event into an engine. Extend the value of each program through recordings, replays, clips, FAQs, demo flows, education materials, and sales follow-up. Build formats and templates that make the next event faster and better.
- Measure outcomes, not just outputs. Instrument the funnel from registration through attendance, engagement, product activation, qualified pipeline, and revenue. Track cost per registration, cost per attendee, cost per qualified attendee, sourced and influenced pipeline, and channel ROI, then use the findings to improve the portfolio.
- Build the operating system. Create the intake process, master calendar, production checklists, run-of-show templates, speaker bench, readiness gates, contingency plans, scorecards, and reporting cadence required to scale the channel without lowering quality.
QUALIFICATIONS
- 3+ years of experience in virtual events, product marketing, customer education, demand generation, or a related role, ideally within a high-growth technology company, or work that proves the skill regardless of title.
- Proven ability to learn technical products deeply and translate complex capabilities into simple, specific, and accurate live demonstrations.
- A polished, credible on-camera presence, with experience hosting, interviewing, moderating, or presenting to professional audiences.
- Strong cross-functional instincts and the ability to find, recruit, brief, and coordinate busy experts without relying on formal authority.
- Full-funnel growth fluency, including registration strategy, audience segmentation, campaign testing, conversion, and post-event nurture.
- Analytical rigor, with experience defining channel metrics, working with CRM and marketing automation data, and calculating return on investment.
- Excellent production judgment and attention to detail, including rehearsals, technical readiness, live moderation, and fallback planning.
- High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
- Extreme comfort delivering clarity in high-velocity, ambiguous environments.