产品营销经理
Product Marketing Manager
Perplexity 正在改变企业完成工作的方式。我们正在寻找一名产品市场经理加入我们的团队，作为产品现实与市场影响之间的战略桥梁。你将构建产品的外部叙述，并放大其价值以激发采用并推动增长。
如果你热衷于在混乱中创造清晰度，擅长将模糊转化为明确的观点，并希望打造一个世界级的营销体系，使发布成为系统而非事件，那么这个职位适合你。
职责
- 将模糊转化为清晰。将复杂的产品功能转化为简洁的市场观点，不仅定义我们构建了什么，还要明确目标用户、替代方案以及为何能取得成功。
- 将发布作为系统而非事件来推动。通过定义成功指标和跨团队准备的节奏，协调产品发布，确保赋能和证明点与发布同时进行。
- 让他人更高效地完成工作。为面向客户的团队提供“促成交易的沟通话术”，处理异议并提供反映真实战场的竞品情报。
- 对客户和市场保持专注。保持对买家需求和替代方案的敏锐、实时了解，确保我们的叙述基于真实和可验证的价值，而非空洞的宣传。
- 评估结果，而不仅仅是产出。将信息传递和发布与可衡量的销售线索影响、激活和留存联系起来，通过轻量级实验快速迭代定价、包装和定位。
- 在没有权威的情况下发挥影响力。通过预先设定决策、提前暴露风险和管理权衡来实现协同，确保产品、销售和市场营销步调一致。
要求
- 8年以上产品市场经验，最好是在高速成长的科技公司，曾负责端到端的产品发布。
- 有将复杂技术概念转化为简单、具体且可验证的叙述的出色记录，这些叙述能在高管、销售和合作伙伴团队中传播。
- 对传统营销规则有深入了解，并有兴趣打破它们。
- 具备以数据为基础的世界级讲故事能力，能够用一句话总结产品的价值，并用证据加以证明。
- 在高速度、模糊的环境中具备提供清晰度的强烈自信。
查看英文原文
Perplexity is revolutionizing how companies get work done. We are seeking a Product Marketing Manager to join our team and serve as the strategic bridge between our product reality and market impact. You will architect the external narrative of our products and amplify their value to inspire adoption and drive growth.
If you have a passion for creating clarity when things are messy, thrive in turning ambiguity into a definitive point of view, and want to build a world-class marketing engine that drives launches as systems rather than events, this role is for you.
RESPONSIBILITIES
- Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it’s for, what it replaces, and why it wins.
- Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
- Make others materially better at their jobs. Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.
- Obsess over the customer and the market. Maintain a sharp, real-time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.
- Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning.
- Influence without authority. Lead through alignment by pre-wiring decisions, surfacing risks early, and managing trade-offs to keep product, sales, and marketing moving in lockstep.
QUALIFICATIONS
- 8+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
- Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.
- Deep familiarity with the rules of traditional marketing with an interest in breaking them.
- World-class storytelling skills grounded in data, with the ability to summarize a product’s value in a single sentence and defend it with evidence.
- Extreme comfort delivering clarity in high-velocity, ambiguous environments.