CRM项目营销经理
CRM Program Marketing Manager
#### 公司简介
Experian 是一家全球数据和技术公司，为世界各地的个人和企业创造机会。我们在多个市场开展业务，包括金融服务、医疗保健、汽车、农业、保险等。Experian 投资于人才和新技术，以释放数据的潜力。我们在 32 个国家拥有 25,200 名优秀员工。
#### 职位描述
CRM 项目经理将负责在住房及抵押贷款领域提升客户参与度的电子邮件、推送通知和短信通信的战略与执行。该职位将从规划到评估管理生命周期活动，利用绩效数据改进客户沟通。您将与产品、营销、分析和其他利益相关者合作，提供协调一致、个性化的体验。
这是一个远程职位。您将向生命周期参与与忠诚度经理汇报。
您将有机会：
- 领导住房垂直领域的电子邮件、推送通知和短信活动的生命周期策略与执行。
- 启动新的 CRM 活动，优化现有项目，并发现可扩展的成功方法。
- 负责活动表现评估，包括打开率、点击率、产品参与度及相关指标。
- 与分析团队合作评估结果，测试假设并分享可操作的发现。
- 协调 CRM 计划与产品发布、业绩目标和更广泛的业务举措。
- 使用受众细分、A/B 测试和活动数据来改进信息传递和参与度。
- 支持多渠道沟通项目，使业务目标与客户需求保持一致。
#### 资格要求
- 7 年以上电子邮件营销、CRM、生命周期营销或相关领域的经验。
- 在企业规模上成功交付沟通项目的经验。
- 有衡量活动表现并利用结果指导活动决策的经验。
- 有与跨职能团队（如产品、营销和分析）合作的经验。
- 有同时管理多个 CRM 或数字沟通项目的经验，且有重叠截止日期的情况。
- 市场营销、商业、传播或相关领域的学士学位。
#### 附加信息
**福利/特色：**
我们的独特之处在于我们庆祝您的价值。Experian 的以人为本、包容性和以目标为导向的文化屡获殊荣；2025 年《财富》全球最佳工作场所™（Fortune Global Top）
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#### Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
#### Job Description
The CRM Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences.
This is a remote position. You will report to the Manager, Lifecycle Engagement & Loyalty.
You will have opportunity to:
- Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
- Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
- Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
- Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
- Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
- Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
- Support multi-channel communication programs that align business goals with customer needs.
#### Qualifications
- 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
- Experience delivering communication programs at an enterprise scale.
- Experience measuring campaign performance and using results to guide campaign decisions.
- Experience working with cross-functional teams such as product, marketing, and analytics.
- Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
- Bachelor's degree in marketing, business, communications, or a related field.
#### Additional Information
**Benefits/Perks:**
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
**Benefits/Perks:**
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: [https://myexperianbenefits.com/](https://myexperianbenefits.com/)
**Recruitment Fraud Awareness** - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ .
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