KM - 付费广告视频编辑（UGC与绩效创意）
KM - Paid Ads Video Editor (UGC & Performance Creative)
职位概述：
付费广告视频剪辑师将负责使用创作者提供的原始内容、品牌资料库和素材资源，编辑高表现力的直接响应视频广告。你将专精于UGC（用户生成内容）及类似UGC的剪辑风格，专注于符合Meta最佳实践的短格式广告。
这不仅仅是关于酷炫的转场或漂亮的特效——而是关于为效果而剪辑。我们需要一位了解钩子、滚动停止器、留存节奏、优惠叠加和CTA放置的人。
主要职责：
✦ UGC与合编广告剪辑
- 使用创作者提供的原始片段、证言、花絮和素材编辑UGC和混合风格广告
- 制作合编风格的广告，将多个创作者或片段融合成一个连贯的叙事
- 创建多种变体（钩子、CTA、时长），以支持大规模A/B测试
✦ 直接响应广告剪辑
- 应用DR广告结构：钩子 → 问题 → 解决方案 → CTA，并以此为指导进行剪辑
- 添加字幕、标题、动态字幕、音效和背景音乐
- 通过视觉呈现和剪辑流程突出优惠、痛点和产品优势
✦ 效果优化
- 遵循视觉节奏和留存策略，最大化观看时长和转化率
- 根据客户和团队反馈对表现最好的广告进行迭代优化
- 跟踪付费广告中有效的形式并应用成功模式
✦ 协作
- 与创意总监和媒体购买团队合作，确保广告剪辑符合策略
- 将脚本或内容简报转化为动态、销售导向的视频创意
- 组织和管理创意素材和剪辑文件，便于协作和更新
任职要求：
- 2年以上编辑直接响应或付费社交媒体视频广告的经验（Meta、TikTok或YouTube Shorts）
- 有编辑UGC或与网红内容合作的经验（需提供作品集）
- 精通剪辑工具（Adobe Premiere、Final Cut、CapCut、Descript等）
- 深入理解表现型创意最佳实践，尤其是Meta广告结构
- 擅长讲故事、节奏控制、留存策略和转化优化格式
- 附加项：有电商、美妆或DTC品牌经验
附加职责（可选但推荐）：
- 建立模板库：协助创建可用于开头、字幕、CTA和转场的可重复使用模板
- 创意分析：审查表现最佳的广告，提出新的视觉格式/风格进行测试
- 平台适配：将成功的广告适配到不同平台
查看英文原文
Role Overview:
The Paid Ads Video Editor will be responsible for editing high-performing direct-response video ads using raw content from creators, brand libraries, and stock resources. You’ll specialize in UGC and UGC-style compilation edits, focusing on short-form ads tailored to Meta’s best practices.
This isn’t just about cool transitions or pretty effects — this is about editing for performance. We want someone who understands hooks, scroll-stoppers, retention pacing, offer stacking, and CTA placement.
Key Responsibilities:
✦ UGC & Compilation Ad Editing
- Edit UGC and hybrid-style ads using raw clips from creators, testimonials, B-roll, and stock
- Create compilation-style ads that blend multiple creators or clips into one coherent narrative
- Build multiple variations (hook, CTA, length) to support A/B testing at scale
✦ Direct Response Ad Editing
- Apply DR ad structures: Hook → Problem → Solution → CTA — and edit with this in mind
- Add captions, headlines, dynamic subtitles, sound effects, and background music
- Highlight offers, pain points, and product benefits visually and through editing flow
✦ Performance Optimization
- Follow visual pacing and retention strategies that maximize watch time and conversions
- Use client and team feedback to iterate on top-performing ads
- Stay up-to-date on what’s working in paid ads and apply winning formats/styles
✦ Collaboration
- Work with the creative director and media buying team to align ad edits with strategy
- Translate scripts or content briefs into dynamic, sales-focused video creatives
- Organize and manage creative assets and edit files for easy collaboration and updates
Qualifications:
- 2+ years editing direct-response or paid social video ads (Meta, TikTok, or YouTube Shorts)
- Proven experience editing UGC or working with influencer content (portfolio required)
- Strong knowledge of editing tools (Adobe Premiere, Final Cut, CapCut, Descript, etc.)
- Deep understanding of performance creative best practices — especially Meta ad structure
- Excellent at storytelling, pacing, retention tactics, and conversion-optimized formatting
- Bonus: Experience in eCommerce, beauty, or DTC brands
Bonus Responsibilities (Optional, but Recommended):
- Build Template Libraries: Help create reusable templates for intros, captions, CTAs, and transitions
- Creative Analysis: Review top-performing ads and propose new visual formats/styles to test
- Platform Adaptation: Format winning ads into TikTok, IG Reels, and YouTube Shorts versions
Originally posted on Himalayas