KM-业务分析师
KM-Business Analyst
Kultre Media简介：
Kultre Media是一家创意与数据驱动的数字媒体公司，通过跨平台传播具有文化相关性的叙事内容。我们专注于提供大胆、具有社会意识且吸引人的内容，以引起多样化受众的共鸣。随着公司的发展，我们正在寻找一位敏锐且有战略眼光的业务分析师，帮助我们做出推动规模和影响力的明智决策。
职位概述：
在Kultre Media担任业务分析师，你将把数字转化为故事。你将收集、分析并报告业务数据，帮助管理层理解表现、识别增长机会，并优化我们在数字、创意和变现部门的运营。
主要职责：
- 分析各部门的关键业务指标（内容表现、广告收入、活动、运营等）
- 构建仪表盘和报告，将复杂数据转化为可操作的见解
- 识别业务表现中的趋势、模式和异常情况
- 进行市场和竞争对手分析，为战略规划提供依据
- 与管理层和创意团队合作，评估活动和项目的投资回报率
- 推荐工具、系统或自动化方案，以提升报告和工作流程
- 支持预算编制、预测和关键绩效指标跟踪工作
- 协助投资者、品牌或客户相关的材料中的数据叙述
任职要求：
- 2年以上业务分析师、数据分析师或策略岗位经验（媒体或数字营销经验优先）
- 具备强大的分析能力，熟练使用Excel、Google Sheets和BI工具（如Looker Studio、Tableau等）
- 具有财务建模、收入追踪或活动分析经验
- 熟悉媒体指标：CPM、CTR、参与率等
- 优秀的沟通和演示能力——能够使数据易于理解
- 自主性强，具备良好的项目管理和组织能力
加分技能：
- 熟悉Notion、Airtable、Slack或Google Analytics等工具
- 具有在媒体、娱乐或数字内容企业工作的经验
- 了解社交媒体平台分析（YouTube、Instagram、TikTok）
薪酬：
根据经验提供具有竞争力的时薪或项目制报酬，有长期合作的可能。
最初发布于Himalayas
查看英文原文
About Kultre Media:
Kultre Media is a creative and data-driven digital media company amplifying culturally relevant narratives across platforms. We specialize in delivering bold, socially conscious, and engaging content that resonates with diverse audiences. As we grow, we’re looking for a sharp and strategic Business Analyst to help us make informed decisions that power scale and impact.
Role Overview:
As a Business Analyst at Kultre Media, you’ll turn numbers into narratives. You’ll collect, analyze, and report on business data to help leadership understand performance, identify growth opportunities, and streamline operations across our digital, creative, and monetization arms.
Key Responsibilities:
- Analyze key business metrics across departments (content performance, ad revenue, campaigns, operations, etc.)
- Build dashboards and reports that translate complex data into actionable insights
- Identify trends, patterns, and anomalies in business performance
- Conduct market and competitor analysis to inform strategic planning
- Collaborate with leadership and creative teams to evaluate ROI on campaigns and initiatives
- Recommend tools, systems, or automations that improve reporting and workflows
- Support budgeting, forecasting, and KPI tracking efforts
- Assist with data storytelling for investor, brand, or client-facing materials
Qualifications:
- 2+ years of experience in a business analyst, data analyst, or strategy role (media or digital marketing a plus)
- Strong analytical skills with proficiency in Excel, Google Sheets, and BI tools (Looker Studio, Tableau, etc.)
- Experience with financial modeling, revenue tracking, or campaign analysis
- Familiarity with media metrics: CPMs, CTRs, engagement rates, etc.
- Excellent communication and presentation skills — able to make data digestible
- Self-starter with strong project management and organizational skills
Preferred Skills:
- Familiarity with tools like Notion, Airtable, Slack, or Google Analytics
- Experience working in media, entertainment, or digital content businesses
- Understanding of social media platform analytics (YouTube, Instagram, TikTok)
Compensation:
Competitive hourly or project-based rate (depending on experience), with potential for long-term collaboration.
Originally posted on Himalayas