KM-媒体购买专员(付费广告)
KM- Media Buyer (Paid Advertising)
关于Kultre Media
Kultre Media是一家数字创意和效果营销机构,帮助有远见的品牌通过文化智能策略、吸引人的故事讲述和数据驱动的结果实现增长。我们专注于能够转化的品牌增长——从内容到点击率。
职位描述
Kultre Media正在寻找一位经验丰富的媒体购买专员,具备Meta(Facebook/Instagram)和Google Ads(搜索、展示、YouTube)的高级专业知识。在这一职位中,您将负责为客户制定、执行和优化付费广告活动,管理每月5000至100000美元的预算。
职责
- 在Meta和Google平台上规划、启动并优化全漏斗广告活动
- 进行深入的受众和关键词研究以提升表现
- 测试并迭代创意、文案、定向和落地页以实现最大投资回报率
- 分析数据并提供包含可操作见解的定期报告
- 与创意策略师和客户经理协作,确保广告目标一致
- 跟进平台变化、广告政策和表现趋势
要求
- 3–5年以上实际媒体购买经验(机构经验优先)
- 精通Meta Ads Manager和Google Ads
- 强大的分析能力,深入了解性能指标(ROAS、CTR、CPA等)
- 有管理单客户10000美元以上广告支出的经验
- 有指导创意团队或对广告素材提供反馈的经验
- 熟悉归因工具如Google Analytics、Triple Whale或Hyros者优先
- 优秀的沟通能力、时间管理和细节关注能力
我们提供的福利
- 与多元化且价值观驱动的团队合作的机会
- 创意自由和测试大胆策略的空间
- 高增长、快节奏的工作环境
- 100%远程办公,工作时间灵活
申请方式
提交您的简历以及您曾管理过的付费广告活动的近期案例或研究报告。面试中需准备讨论策略、结果和预算管理。
最初发布于喜马拉雅山
查看英文原文
About Kultre Media
Kultre Media is a digital creative and performance marketing agency helping bold brands scale through culturally intelligent strategy, magnetic storytelling, and data-driven results. We specialize in brand growth that converts — from content to click-through.
The Role
Kultre Media is seeking an experienced Media Buyer with advanced expertise in Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube). In this role, you will lead the strategy, execution, and optimization of paid ad campaigns for our clients, managing budgets ranging from $5,000 to $100,000 per month.
Responsibilities
- Plan, launch, and optimize full-funnel campaigns across Meta and Google platforms
- Conduct in-depth audience and keyword research to drive performance
- Test and iterate creative, copy, targeting, and landing pages for maximum ROI
- Analyze data and provide regular reporting with actionable insights
- Collaborate with creative strategists and account managers to align on campaign goals
- Stay updated on platform changes, ad policies, and performance trends
Requirements
- 3–5+ years of hands-on media buying experience (agency experience preferred)
- Advanced knowledge of Meta Ads Manager and Google Ads
- Strong analytical skills with a deep understanding of performance metrics (ROAS, CTR, CPA, etc.)
- Proven ability to manage and scale ad spend of $10K+ per client
- Experience directing creative teams or providing feedback on ad assets
- Familiarity with attribution tools such as Google Analytics, Triple Whale, or Hyros is a plus
- Excellent communication, time management, and attention to detail
What We Offer
- Opportunity to work with a diverse and values-driven team
- Creative freedom and room to test bold strategies
- High-growth, fast-paced work environment
- 100% remote work with flexible hours
To Apply
Submit your resume along with recent examples or case studies of paid campaigns you've managed. Be prepared to discuss strategy, results, and budget management in the interview.
Originally posted on Himalayas