高级总监，产品与体验营销
Sr. Director, Product & Experience Marketing
### **Thumbtack帮助数百万用户自信地照顾自己的家。**
Thumbtack是您需要的唯一应用，以照顾和改善您的家——从个性化指导到AI工具以及一流的招聘体验。每天在美国每个县，人们都依靠Thumbtack完成紧急维修、季节性维护和更大的改进。我们帮助房主知道该做什么项目、何时做以及从我们不断增长的30万本地服务企业社区中聘请谁。如果创造影响激励你，加入我们。想象一下我们将一起打造什么。
### 关于市场与传播团队
Thumbtack的市场与传播团队负责将公司的产品雄心转化为持久的关系。产品营销将Thumbtack的战略转化为房主和专业人士真正理解和重视的定位。体验营销——涵盖生命周期、着陆页优化和内容营销——建立持续的参与度，使Thumbtack在首次互动后变得不可或缺。这些职能共同将产品、增长和商业努力与对业务最重要的结果联系起来。
### 关于这个职位
这个高级总监职位在Thumbtack的关键时刻领导产品营销和体验营销。需求超出计划增长，产品路线图雄心勃勃，公司正在认真投资于将交易使用转化为持久关系的营销能力。你将负责PMM和体验营销的战略和执行，管理一支经验丰富的营销团队，并与产品、商业和增长领导密切合作，确保这些职能与推动业务前进的结果保持一致。
### 你会做什么
- 在Thumbtack内部充当房主和专业人员的声音——建立对这两个受众需求、决策方式以及产品如何赢得或失去他们信任的持续且严谨的理解，并在决策前将这种视角带入产品规划
- 与产品和高级管理层合作塑造产品愿景和战略，提供客户洞察、市场视角和定位，在路线图之前而非工程之后进行
- 领导产品营销在路线图之前定义定位和产品叙述——针对房主和专业人员——确保信息保持一致
查看英文原文
### **Thumbtack helps millions of people confidently care for their homes.**
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
### About the Marketing & Communications Team
The Marketing & Communications team at Thumbtack is responsible for turning the company’s product ambitions into relationships that last. Product Marketing translates Thumbtack’s strategy into positioning that homeowners and professionals genuinely understand and value. Experience Marketing—spanning Lifecycle, Landing Page Optimization and Content Marketing—builds the ongoing engagement that makes Thumbtack indispensable after the first interaction. Together, these functions connect product, growth, and commercial efforts to the outcomes that matter most to the business.
### About the role
This Sr. Director role leads both Product Marketing and Experience Marketing at a pivotal moment for Thumbtack. Demand is growing ahead of plan, the product roadmap is ambitious, and the company is investing seriously in the marketing capability that will turn transactional usage into lasting relationships. You will own strategy and execution across PMM and Experience Marketing, manage a team of experienced marketers, and work closely with Product, Commercial, and Growth leadership to keep these functions tied to the outcomes that drive the business forward.
### What you’ll do
- Serve as the voice of the homeowner and the professional inside Thumbtack — building a continuous, rigorous understanding of what both audiences need, how they make decisions, and where the product earns or loses their trust, and bringing that perspective into product planning before decisions are made
- Partner with product and senior leadership to shape product vision and strategy, contributing customer insight, market perspective, and positioning upstream of the roadmap rather than downstream of engineering
- Lead Product Marketing to define positioning and product narrative ahead of the roadmap — for both homeowners and professionals — ensuring messaging holds coherence across a two-sided marketplace from company narrative through in-product copy
- Set the strategic direction for Experience Marketing, connecting Lifecycle, Landing Page optimization and Content Marketing so behavioral signals and content performance inform each other and align with the broader growth strategy
- Partner directly with the CPO, CCO, and Growth leadership on roadmap priorities, go-to-market strategy, and commercial alignment
- Represent your team's strategy and results clearly to senior leadership and serve as a credible voice for PMM and Experience Marketing in cross-functional conversations
- Develop your team, create clear accountability, and foster an environment where strong marketers do their best work
### In order to be successful, you must bring
- 10+ years of experience in product marketing, lifecycle marketing, or both, including significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company.
- A track record of working closely with product teams, not just downstream of them; you have built positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio.
- Demonstrated ability to build positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. Preferred experience in a two-sided marketplace, where the same product must earn trust with consumers and business users who care about very different things.
- A clear point of view on how segmentation, personalization, and behavioral data should shape how a company communicates with its users over time.
- Strong cross-functional instincts—you earn trust with product, engineering, and commercial teams by being specific, rigorous, and useful.
- A commitment to developing your team and building clear accountability structures that help strong people do their best work.
### **Expected salary ranges**
- For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $270,300 - $349,800
- For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $243,100 - $314,600
- For candidates living in all other US locations, the expected salary range for this role is currently $229,500 - $297,000
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com).
For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy).
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)