高级品牌经理
Senior Brand Manager
### **Thumbtack 帮助数百万用户自信地照顾自己的家。**
Thumbtack 是您需要的唯一应用，以照顾和改善您的家——从个性化指导到 AI 工具以及一流的招聘体验。每天在美国每个县，人们都依靠 Thumbtack 完成紧急维修、季节性维护和更大的改进。我们帮助房主知道该做哪些项目、何时去做，以及从我们不断增长的 30 万本地服务企业社区中聘请谁。如果创造影响激励你，加入我们。想象一下我们将一起打造什么。
### **关于品牌战略团队**
我们是 Thumbtack 品牌的架构师——在市场中确立独特的地位，定义能够实现该地位的品牌承诺，并与公司内部的专家合作将其付诸实践。我们的工作涵盖品牌洞察、品牌战略、内容战略和整合营销。我们制定品牌的路线图，并将影响力扩展到市场营销与传播之外的组织各个部分，以确保每个触点都强化品牌。
### **关于该职位**
作为专注于专业人士受众的高级品牌经理，你将帮助定义我们如何定位公司、对专业人士做出什么承诺，以及该承诺如何在每个触点上实现。直接向品牌战略总监汇报，你将为重要的品牌工作流设定愿景，同时塑造团队和公司对品牌专业侧的思考方式。
### **你将负责的工作**
- 领导基础工作流，以推出我们的新品牌手册，包括定义专业定位和内容战略，对合作伙伴团队进行教育和培训等——并随着市场变化和新学习成果的出现，更新这些资料。
- 识别品牌在业务专业侧推动增长的高杠杆机会，然后将其转化为对内部和外部创意合作伙伴的清晰创意简报和战略方向。
- 负责专业品牌洞察工作，为策略提供依据——包括受众深入分析、创意实验、竞争分析和品牌健康跟踪——并将发现转化为清晰、可操作的建议。
- 与市场营销和传播部门的渠道负责人合作，将专业品牌策略转化为整合的内容策略和创意日历，以满足业务和品牌目标。
- 将品牌的影响扩展到市场营销和传播之外
查看英文原文
### **Thumbtack helps millions of people confidently care for their homes.**
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
### **About the Brand Strategy Team**
We act as the architects of the Thumbtack brand - claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life. Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts of the organization to make sure every touchpoint strengthens the brand.
### **About the role**
As the Senior Brand Manager focused on our pro audience, you’ll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand.
### **What you’ll do**
- Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge.
- Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners.
- Own pro brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations.
- Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals.
- Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations; create proactive moments to communicate brand vision and align company priorities to it.
- Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized.
- Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro Summit.
- Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work, and driving alignment with leadership and cross-functional stakeholders.
### **In order to be successful, you must bring**
- 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; experience marketing to SMBs is a plus
- Experience defining and implementing brand strategy - including brand promises, positioning frameworks, playbooks, and messaging architecture
- Experience setting brand vision and roadmap, not just managing executions - comfortable operating upstream of campaigns and influencing how the broader org thinks about brand
- Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action
- Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work
- Experience designing and running creative experimentation programs that improve campaign performance and feed back into brand strategy
- Analytical rigor — comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases
### **Expected salary ranges**.
- For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $117,300 - $151,800.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com).
For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy).
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)