销售赋能负责人
Sales Enablement Lead
Perplexity 正在寻找第一位销售赋能人员,为我们的企业、商业和 BDR 团队建立赋能体系。我们的销售团队正在快速扩张,销售的产品几乎每周都在更新,客户涵盖从 IT 和安全到法律、研究和高管层的各类人群。该职位负责销售人员的上手流程、如何讲述 Perplexity 的故事,以及如何每个季度持续提升。
这是一个向销售领导汇报的独立贡献者角色。工作内容非常实际:你将制定策略,并编写入职课程、录制演示、构建战斗卡,以及主持周五的电话复盘。你将与销售领导、AI 战略师、产品、产品营销、营收运营和战略财务紧密合作。
WHAT YOU'LL DO
入职与上手
- 设计并执行可重复的入职计划,针对新 BDR、商业 AE 和企业 AE,明确每个角色“上手”的标准和清晰的上手时间目标
- 负责每位新销售人员的前 30/60/90 天,包括产品认证、演讲和演示认证、工具熟练度和区域准备度
- 建立反馈机制,使每一批次都能比上一批次有所改进
信息传递、演讲和演示
- 将 Perplexity 企业、商业和 API 的演讲内容整理成一个统一、最新、有观点的叙述,让所有销售人员都能以相同方式传达
- 为每个产品界面(企业版、电脑版、API)构建并维护标准演示流程,并随着产品发布保持其最新状态
- 与产品营销合作,确定定位、使用场景、买家角色和垂直领域叙事(金融、法律、医疗、咨询等,随业务发展新增)
持续赋能与辅导
- 制定定期的赋能节奏(每周面向销售人员的会议、每月深入探讨、每季度启动会),由前线实际需求驱动
- 建立实时电话复盘和辅导计划,与销售领导合作,通过录音电话强化优秀表现,并发现销售人员遇到的困难
- 管理赋能内容库——手册、话术、发现性问题、异议处理、竞争战斗卡、ROI 框架,并确保其可用、最新且易于查找
产品到前线的转化
- 紧密对接产品团队,将每次发布转化为“对前线意味着什么”:说什么、对谁说、何时提及、依靠哪些证据
- 建立发布流程,将产品更新转化为前线可以使用的知识
查看英文原文
Perplexity is seeking its first Sales Enablement hire to build the function for our Enterprise, Commercial, and BDR teams. Our sales org is growing quickly and selling a product that evolves almost every week to buyers who range from IT and security to legal, research, and the C-suite. This role owns how sellers ramp, how they tell the Perplexity story, and how they get better every quarter.
This is an individual contributor role reporting into Sales leadership. It is hands-on: you will set the strategy and also write the onboarding curriculum, record the demo, build the battlecard, and run the Friday call review. You will partner closely with Sales leadership, AI Strategists, Product, Product Marketing, Revenue Operations, and Strategic Finance.
WHAT YOU'LL DO
Onboarding and ramp
- Design and run a repeatable onboarding program for new BDRs, Commercial AEs, and Enterprise AEs, with a defined bar for what "ramped" means at each role and clear ramp-time targets
- Own the first 30/60/90 for every new seller, including product certification, pitch and demo certification, tooling proficiency, and territory readiness
- Build in feedback loops so every cohort improves the next one
Messaging, pitch, and demo
- Codify the Perplexity Enterprise, Commercial, and API pitch into a single, current, opinionated narrative that every seller can deliver the same way
- Build and maintain the standard demo flow for each product surface (Enterprise Pro, Computer, API) and keep it current as the product ships
- Partner with Product Marketing on positioning, use cases, buyer personas, and vertical narratives (Financial Services, Legal, Healthcare, Consulting, and others as they emerge)
Ongoing enablement and coaching
- Run a regular enablement cadence (weekly rep-facing sessions, monthly deep dives, quarterly kickoffs) driven by what the field actually needs
- Build a live call-review and coaching program with Sales leadership, using recorded calls to reinforce what good looks like and surface where reps are getting stuck
- Own the enablement content library — playbooks, talk tracks, discovery questions, objection handles, competitive battlecards, ROI framing — and keep it usable, current, and findable
Product-to-field translation
- Sit close to Product to translate each release into "what this means for the field": what to say, who to say it to, when to bring it up, and what proof to lean on
- Build a launch process that turns product updates into field readiness quickly and consistently
Sales methodology and skill development
- Partner with Sales leadership to select and operationalize the qualification and deal-management framework that fits Perplexity's motion — training, reinforcement, coaching, and inspection
- Build role-specific skill programs (discovery, multi-threading, negotiation, executive presence, technical selling to IT and security buyers)
Measurement and iteration
- Define what enablement is accountable for: ramp time to first deal, pitch and demo certification pass rates, win rate on contested deals, content adoption, and manager coaching consistency
- Report against those metrics and kill programs that do not move them
WHAT WE'RE LOOKING FOR
- 6+ years in sales enablement, sales training, sales operations, or a quota-carrying / sales-adjacent role at a B2B software company, with clear ownership of a program you built end to end
- A track record of building or scaling enablement from zero or near-zero — you have been the first or second enablement hire before, or you have owned a function that ran like one
- Strong instincts for sales messaging and translating a complex, fast-moving technical product into a story that sellers can tell and buyers can act on
- Fluency running coaching and call reviews with sellers and Sales leadership — you can spot what a rep needs from listening to five minutes of a call
- Ability to work cross-functionally with Sales leadership, Product, Product Marketing, Revenue Operations, and Strategic Finance
- Bachelor's degree or equivalent practical experience
- Willingness to be in the San Francisco or New York office four days per week
NICE TO HAVE
- Experience at a Series B–D company selling a fast-changing product to a mix of technical and business buyers
- Background enabling both direct sales and a self-serve to enterprise motion
- Experience selling or enabling into AI, developer tools, search, or enterprise infrastructure
- Familiarity with modern enablement and revenue tooling (CRM, LMS, conversation intelligence, content management)
- Previous time as an AE, SDR, or SC before moving into enablement