高级渠道市场经理
Senior Channel Marketing Manager
公司简介
在摩托罗拉解决方案，我们相信一切始于我们的员工。我们是一个全球紧密联系的社区，致力于帮助世界各地的人们更安全。我们构建并连接技术，以保护人们、财产和场所。我们的解决方案促进协作，这对于更安全的社区、学校、医院、企业和最终更安全的国家至关重要。加入一份有意义的职业，与我们一同打造更安全的未来。
部门简介
视频安防与门禁控制市场团队负责制定并监督营销计划和项目的执行，以推动需求并支持我们的全球销售团队和渠道合作伙伴。该团队负责营销组合的各个方面，包括产品和垂直行业营销、销售和渠道赋能、需求生成、传播、渠道项目、社交媒体等。
职位描述
此职位向渠道营销汇报，专注于为视频安防与门禁控制渠道中的系统集成商制定营销计划和策略，以增强忠诚度并促进销售增长。
该候选人对渠道充满热情，并具备扎实的合作伙伴营销、销售赋能和营销策略知识，能够推动和支持与系统集成商的联合营销工作。您将负责与特定的一组集成商合作，制定合作伙伴营销策略，以推动需求、转化机会并跟踪ROI指标。您具备出色的沟通能力，能够与销售团队、内部利益相关者和合作伙伴进行顺畅对接，以执行您的计划。
日常职责：
- 建立并维护内部和外部关系，以执行合作伙伴营销计划。
- 通过系统集成商推动策略、规划和营销执行。
- 跟踪并报告活动指标，以指导未来的策略和方向。
- 管理合作伙伴预算和市场发展基金（MDF），专注于高影响力的项目以实现最大ROI。
- 识别、创建和管理有吸引力且有意义的内容，使合作伙伴能够更有效地推广和销售我们的产品。
- 与销售负责人、渠道客户经理、渠道运营和区域营销团队合作，推进战略计划，提升合作伙伴忠诚度并促进销售增长。
- 规划并举办面向合作伙伴的活动，包括合作伙伴大会和网络研讨会。
- 提供支持并解答合作伙伴的营销相关问题。
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Company Overview
At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.
Department Overview
The Video Security & Access Control marketing team creates and oversees execution of marketing plans and programs to drive demand and support our global sellers and channel partners. The team oversees all aspects of the marketing mix including product and vertical marketing, sales and channel enablement, demand generation, communications, channel programs, social media and more.
Job Description
This role reports to Channel Marketing and focuses on developing marketing plans and strategies with and for our System Integrators within our video security & access control partner channels to drive loyalty and promote growth of sales.
This candidate is passionate about the channel and has a strong knowledge in partner marketing, sales enablement and marketing strategy to drive and support co-marketing efforts with SIs. You will be responsible for building out our partner marketing strategy with a specific set of integrators to drive demand, convert opps and track metrics for ROI. You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders and partners to execute on your initiatives.
Day to Day Responsibilities:
- Build and maintain internal and external relationships to execute on partner marketing initiatives.
- Drive strategy, planning and execution of marketing through SIs.
- Track and report on campaign metrics to drive future strategy and direction.
- Manage partner budget and MDF to focus on high-impact programs with greatest ROI.
- Identify, create and manage compelling and meaningful content that enables partners to promote and sell our products more effectively.
- Collaborate with sales leaders, channel account managers, channel operations and regional marketing on strategic initiatives that drive partner loyalty and growth of sales.
- Plan and host partner-facing events including partner conferences and webinars.
- Provide support and answer partner marketing inquiries.
Preferred Skills and Experiences:
- Bachelor's Degree required or equivalent experience.
- 7+ years of channel marketing experience.
- 5+ years in B2B technology is a plus
- Strong written and verbal communication skills.
- Excellent presentation skills.
- Knowledgeable in the channel with experience in partner marketing.
- Ability to connect sales and marketing to drive toward unified goals.
- Experience interfacing with sales leaders.
- Background in CRM reporting and marketing automation tools.
- Strong understanding of lead flow processes and management.
- Ability to create and execute on high impact full-funnel partner marketing campaigns.
- A self-motivated, critical thinker who can define, drive and deliver on objectives and is motivated to succeed.
- Previous experience in entrepreneurial environments.
- Thrives in a fast-paced environment.
- Bachelors or advanced degree in marketing or related disciplines preferred.
- Ability for travel up to 25%
Target Base Salary Range: $100,000- $110,000 USD
Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.
Basic Requirements
- 6+ years of channel marketing experience
- Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.
Travel Requirements
Under 25%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
NoOur U.S. Benefits include:
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.
We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.
Originally posted on Himalayas