远程自由职业高级付费媒体经理（全职）
Remote Freelance Senior Paid Media Manager (Full Time)
*自由职业职位*
*远程办公，全职*
*候选人必须能够适应GMT-4时区*
作为在线营销团队的一员，你将运用你的分析和商业技能来执行付费点击营销。
工作内容包括：
- 在多个平台（META 和 GOOGLE ADS）上开发、执行和管理数据驱动的付费媒体策略
- 进行全面的账户审计以识别即时改进机会
- 仔细关注结构、定位和转化跟踪，建立广告活动
- 使用各种工具（如 SEM Rush、SpyFu 和 Google Keyword Planner）定义关键词目标
- 实施和修复跟踪问题
- 根据客户的预算和目标，就月度广告支出水平提供建议
- 利用 Google Analytics 等工具确定客户画像、理想目标受众，并分享和解释你的发现和建议
- 编写和优化吸引人且简洁的广告文案
- 监控预算并调整出价以最大化投资回报率和流量
- 设置所有广告活动和广告组的组件，包括确保所有跟踪正确且完整实施。跟踪 KPI 以评估表现并纠正检测到的问题
- 为客户提供报告，并在在线会议中展示这些报告
- 与内部团队保持良好沟通，及早标记任何障碍或支持需求，以确保账户顺利推进
- 建立并领导高信任度的客户关系，自信地每周与所管理的客户进行策略会议，提供洞察，并清晰处理困难对话
- 检测并纠正因点击欺诈导致的收入损失
- 对不同的网站落地页和表单进行分割测试和多变量测试，以确保每次网站访问的最大投资回报率
- 通过研究竞争对手的做法并主动提出建议，找到进一步提升营销活动/在线体验的方法
- 全面了解所有 PPC 和 SEM 行业趋势
- 为客户活动带来咨询式方法，积极构思并提出最佳可能的付费搜索策略，以在预算内实现客户的营销目标
如果你具备以下条件，将是一个很好的人选：
+ 3年以上数字增长经验
+ 在消费/旅游品牌中有类似职位的丰富经验
+ 精通针对美国消费者的定位和转化
+ 深入理解付费数字、社交、搜索和自然流量营销
查看英文原文
*Freelance Job*
*Remote and full time*
*candidates must be able to work GMT-4 time zone*
Working as part of the Online Marketing team, you will use your analytic and business skills to run pay-per-click marketing.
Tasks include:
- Develop, execute and manage data-driven paid media strategies across multiple platforms: META & GOOGLE ADS
- Conduct thorough account audits to identify immediate improvement opportunities
- Build campaigns with meticulous attention to structure, targeting, and conversion tracking
- Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
- Implementing and fixing tracking issues.
- Advise on monthly campaign spend levels with the client's budget and goals in mind.
- Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.
- Writing and optimising attractive and concise advert copy.
- Monitoring budget and adjusting bids to maximise ROI and traffic volumes.
- Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.
- Produce reports for clients and presente those reports during online meetings.
- Maintain strong communication with internal teams, flagging any blockers or support needs early to keep accounts progressing smoothly.
- Build and lead high-trust client relationships confidently run weekly strategy calls with clients youre managing, deliver insights, and handle tough conversations with clarity.
- Detecting and correcting loss of revenue due to click fraud.
- Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.
- Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.
- Keeping fully abreast of all PPC and SEM industry trends.
- Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
You'll Be a Great Fit If You Have:
+ 3+ years of digital growth experience
+ Significant experience in a similar role within a consumer/hospitality brand
+ Expertise in targeting and converting US-based consumers
+ Deep understanding of paid digital, social, search, and organic strategies
+ Expert knowledge with the following technologies/software/programs/processes: Google Ads, Google Tag Manager, Keyword Planner Tool, META, Search Console, Analytics, gMail
+Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES
+ Demonstrated success in driving revenue growth
+ Experience managing a team and working with senior leadership
+ Strong analytical and data-driven decision-making skills
This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT
Originally posted on Himalayas