Google广告/PPC专员（酒店业）
Google Ads/PPC Specialist (Hospitality)
作为在线营销团队的一员，你将运用你的分析和商业技能来管理酒店和餐厅的按点击付费广告营销。
职责包括：
· 主动优化现有的PPC广告活动，以最大化投资回报率和酒店/餐厅网站流量。
· 研究并创建新的PPC广告活动：使用各种工具（如SEM Rush、SpyFu和Google Keyword Planner）定义关键词目标。
· 在考虑客户预算和目标的前提下，就每月广告支出水平提供建议。
· 使用Google Analytics等工具确定客户画像、理想目标受众，并分享和解释你的发现和建议。
· 撰写和优化吸引人且简洁的广告文案。
· 在多个搜索平台（例如Google AdWords、Bing）上管理广告活动。
· 监控预算并调整出价，以最大化投资回报率和流量数量。
· 设置广告活动和广告组的所有组件，包括确保所有跟踪功能正确且完整地实施。跟踪关键绩效指标以评估表现并纠正检测到的问题。
· 为管理层、团队成员和酒店业主/经理制作报告。
· 检测并纠正因点击欺诈导致的收入损失。
· 对不同的网站落地页和网站表单进行分割和多变量测试，以确保每次网站访问的最大投资回报率。
· 通过研究竞争对手的做法并主动提出建议，寻找进一步提升营销活动/在线体验的方法。
· 全面了解PPC和SEM行业的最新趋势。
· 以咨询的方式参与客户广告活动，积极思考并提出最佳的付费搜索策略，以在预算范围内实现客户的营销目标。
经验要求：
- 至少两年的相关工作经验
- 出色的书面和口头沟通能力
- 精通以下技术/软件/程序/流程：Google Ads、Keyword Planner Tool、Search Console、Analytics、gMail
- 在提高投资回报率和网站流量方面，有在酒店行业进行PPC广告活动的商业经验
- 了解SEO和数字营销概念。
- 有数据分析和报告的经验。
- 了解或有类似工具（如SearchAds360、SEMRush、Searchmetrics、Raven Tools、Buzzsuomo、Moz、Wordstream、Spyfu或类似平台）的经验。
- 熟悉Google Tag Manager者优先。
工作时间：
- 远程办公
- 弹性工作时间
这是个绝佳的机会，适合一位热情的营销人才
查看英文原文
Working as part of the Online Marketing team, you will use your analytic and business skills to run the hotel and restaurants pay-per-click marketing.
Tasks include:
· Using initiative to optimise existing PPC campaigns to maximise ROI and Hotel / restaurants website traffic.
· Research and create new PPC campaigns: Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
· Advise on monthly campaign spend levels with the client's budget and goals in mind.
· Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.
· Writing and optimising attractive and concise advert copy.
· Managing campaigns on various search platforms (e.g. Google AdWords, Bing).
· Monitoring budget and adjusting bids to maximise ROI and traffic volumes.
· Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.
· Producing reports for management, team members and restaurant owners/managers.
· Detecting and correcting loss of revenue due to click fraud.
· Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.
· Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.
· Keeping fully abreast of all PPC and SEM industry trends.
· Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
Experience:
- Minimum two years of relevant work experience
- Excellent written and verbal communication skills
- Expert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, Search Console, Analytics, gMail
- Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES
- Knowledge of SEO and digital marketing concepts.
- Experience in data analysis and reporting.
- Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
- Working knowledge of Google Tag Manager is a plus.
Schedule:
- Remote
- Flexitime
This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT
Originally posted on Himalayas