B2B营销负责人
B2B Marketing Lead
这个远程灵活职位可在以下各州之一进行：CA、FL、TX、MA、AZ、NY 和 IL
公司简介
Springboard 是一家快速发展的教育和劳动力发展公司，致力于通过为个人提供高质量、与工作相匹配的培训来弥合关键技能差距。我们直接与雇主、医疗系统和劳动力组织合作，设计并实施项目，以在辅助健康、技术和其他高需求领域建立持久的人才管道，实现可衡量的业务和劳动力成果。
职位机会
B2B 市场总监将在 Springboard 的 B2B 销售和合作伙伴关系工作中发挥核心作用，覆盖医疗保健和企业劳动力细分市场。该职位适合一位自我驱动、注重行动的营销人员，能够从策略到实际执行自如切换，并在模糊且快速变化的环境中茁壮成长。
您将负责帮助 Springboard 在面向高级采购决策者时可信且有说服力地展现自己，通过线下活动、内容和销售支持——将客户需求转化为清晰的定位、信息和营销资产，从而推动销售渠道和收入影响。
您将负责
- 销售渠道与收入增长：主导并执行 Springboard 的 B2B 营销策略，以推动医疗保健和企业部门的高质量线索并加速合作伙伴关系增长。
- 战略活动管理：主导 Springboard 在重点行业活动中的表现——从识别高影响力的赞助机会到管理展位执行和设计“活动后”培育流程。
- 销售支持与素材创作：打造高性能的销售工具库，包括演讲幻灯片、一页纸资料、投资回报计算器和定制化提案，帮助赢得复杂的多利益相关方交易。
- 基于账户的营销（ABM）：与销售/业务发展团队合作，为“必赢”客户启动定向活动，利用个性化内容和多渠道接触方式打入高级别委员会。
- 权威内容引擎：制作可信、数据驱动的内容（白皮书、思想领导力文章、案例研究），将 Springboard 定位为劳动力发展的首选解决方案。
- 产品营销与定位：在产品和销售之间架起桥梁，将技术项目功能转化为面向企业买家的清晰、结果导向的价值主张。
- 度量与优化：与销售建立反馈循环，跟踪线索质量并持续优化营销效果。
查看英文原文
This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL
The Company
Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.
The Opportunity
The Head of B2B Marketingwill play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.
You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.
What you'll do
- Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
- Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.
- Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.
- Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.
- Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.
- Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
- Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.
What you'll bring
- B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.
- Full-Stack Execution: A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.
- 0→1 ABM or B2B Program Development: Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch.
- Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.
- Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.
- Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output.
- Analytical Agility: An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals.
- Strategic Prioritization: Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle.
- Industry Context: Experience within healthcare and workforce development is a significant advantage.
The First 90 Days
- 30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks.
- 60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers).
- 90 Days: Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue.
Salary Range: $110k - $180k per year
Originally posted on Himalayas