产品市场经理
Product Marketing Manager
这是一个远程职位。
这是一个远程职位。
Autocorp.ai 是一家金融科技公司，通过尖端的 SaaS 解决方案革新汽车零售体验。我们的平台简化了融资、置换估值和客户验证流程，使经销商能够提高效率、提升客户满意度并实现可衡量的投资回报率。
加入我们，推动创新，为汽车行业带来改变。
作为 Autocorp.ai 的产品营销经理，你将在推动产品采用和市场增长中发挥关键作用。你将是一位亲力亲为的营销策略师，打造引人入胜的产品故事，制定战略性的上市计划，并确保我们的解决方案与经销商受众产生共鸣。你的专业技能将直接影响公司的成功，并为汽车零售的未来做出贡献。
影响：
在这个职位中，你将：
- 推动产品采用：创建引人入胜的产品故事和上市策略，加速我们经销商软件产品的采用。
- 扩展市场教育：制定并执行有效的营销策略，向经销商传达我们的价值主张。
- 建立品牌领导地位：确立 Autocorp.ai 作为汽车零售解决方案的领先声音。
- 提升销售成功率：为销售团队提供强大的工具和话术，推动转化。
- 定义产品策略：将市场洞察转化为可操作的产品和营销建议。
主要职责：
产品信息与策略：
- 负责并优化完整的产品信息和定位框架。
- 为新功能和产品制定全面的上市策略。
- 创建能引起经销商决策者共鸣的有力价值主张。
市场情报：
- 进行定期的市场调研和竞争分析以发现机会。
- 收集并整合经销商反馈，以指导产品和营销策略。
- 监控行业趋势并保持详细的竞争情报。
销售赋能：
- 制作并维护销售材料，包括演示文稿、案例研究和投资回报模型。
- 对销售团队进行产品定位、竞争优势和异议处理的培训。
- 与销售管理层合作，优化话术和转化策略。
内容开发：
- 领导产品营销材料和思想领导内容的开发。
查看英文原文
This is a remote position.
This is a remote position.
Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streamlines financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.
Join us in driving innovation and making a difference in the automotive industry.
As the Product Marketing Manager at Autocorp.ai, you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.
Impact:
In this role, you will:
- Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.
- Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.
- Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.
- Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.
- Define Product Strategy: Transform market insights into actionable product and marketing recommendations.
Key Responsibilities:
Product Messaging and Strategy:
- Own and optimize the complete product messaging and positioning framework.
- Develop comprehensive go-to-market strategies for new features and products.
- Create compelling value propositions that resonate with dealership decision-makers.
Market Intelligence:
- Conduct regular market research and competitive analysis to identify opportunities.
- Gather and synthesize dealership feedback to inform product and marketing strategies.
- Monitor industry trends and maintain detailed competitive intelligence.
Sales Enablement:
- Create and maintain sales collateral, including presentations, case studies, and ROI models.
- Train sales team on product positioning, competitive differentiators, and objection handling.
- Collaborate with sales leadership to optimize messaging and conversion strategies.
Content Development:
- Lead the development of product marketing materials and thought leadership content.
- Create educational content that showcases our expertise in automotive retail technology.
- Partner with marketing team to align product and corporate messaging.
Cross-Functional Collaboration:
- Work closely with product team to align development priorities with market needs.
- Partner with sales to understand dealership pain points and objections.
- Coordinate with customer success to capture and promote client victories.
Performance Analysis:
- Track and report on key product marketing metrics and campaign effectiveness.
- Measure impact of marketing initiatives on sales pipeline and conversion rates.
- Use data insights to optimize marketing strategies and tactics.
Requirements
Requirements:
· Proven track record of success in product marketing roles within automotive or SaaS industry.
- Understanding of dealership operations, challenges, and technology needs preferred
- Experience marketing AI-powered solutions is a strong asset.
- Exceptional communication, strategic thinking, and analytical skills.
- Strong project management and cross-functional leadership abilities.
- Ability to travel within Canada to meet with clients and attend industry events.
Benefits
Benefits:
Competitive base salary with performance-based bonuses.
Benefits package after probationary period.
Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.
Tools and resources to support your ongoing growth and success.
An extraordinary team leading the industry by storm.
Originally posted on Himalayas