数字营销专员
Digital Marketing Specialist
数字营销专家（Google Ads、SEO、社交媒体）– 远程 | 效果营销
职位类型：全职，远程
工作时间：美国商务时间
职位描述
在Pavago，我们的一个客户正在招聘一名数字营销专家，负责在付费、社交和有机渠道上执行和优化活动。
这是一个注重执行的职位——不是仅限于策略。
你将：
- 运行并扩展Google Ads活动
- 管理社交媒体互动和内容执行
- 提升SEO和有机可见性
- 持续测试、分析并优化表现
如果你对仪表盘充满热情，关注数据指标，并不断迭代以提升结果——这个职位非常适合你。
你将负责的内容
1. Google Ads与付费搜索（主要职责）
- 管理以下活动：
- 搜索广告
- 展示广告
- 再营销广告
- 进行关键词研究并构建高性能活动结构
- 编写并测试高转化率的广告文案
- 优化关键指标：
- 单次点击成本（CPC）
- 点击率（CTR）
- 转化率
- 广告支出回报率（ROAS）
- 管理预算、竞价策略和定位
- 识别并实施性能改进措施
2. 社交媒体执行与互动
- 管理以下平台的互动：
- 回复评论、私信和用户互动
- 支持：
- 内容日历安排
- 文案撰写
- 帖子优化
- 监控互动指标和用户增长
3. SEO与有机增长
- 使用工具进行关键词研究，例如：
- SEMrush
- 优化：
- 元数据
- 内容
- 内部链接
- 支持技术SEO改进
- 跟踪：
- 关键词排名
- 有机流量
- 识别内容缺口和增长机会
4. 报告与绩效跟踪
- 跟踪以下方面的表现：
- 付费活动
- 社交渠道
- 有机流量
- 使用以下工具分析数据：
- Google Analytics 4
- 准备报告包括：
- 洞察
- 建议
- 维护活动更新和变更的清晰文档
- 哪些因素使你成为强有力的候选人
- 你注重执行——你实际运行活动
- 你基于数据做决策，而不是假设
- 你能够同时管理多个活动
- 你持续测试、迭代并提升表现
- 你平衡：
- 表现指标
- 创意执行
- 要求（必须具备）
- 经验
- 3年以上实际管理以下内容的经验：
- Google Ads活动
- 3年以上管理社交媒体平台的经验
- 使用以下工具证明有SEO经验：
- SEMrush、Ahrefs或类似工具
查看英文原文
Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
- Run and scale Google Ads campaigns
- Manage social media engagement and content execution
- Improve SEO and organic visibility
- Continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)
- Manage campaigns across:
- Search
- Display
- Remarketing
- Conduct keyword research and structure campaigns for performance
- Write and test high-converting ad copy
- Optimize key metrics:
- CPC
- CTR
- Conversions
- ROAS
- Manage budgets, bidding strategies, and targeting
- Identify and implement performance improvements
2. Social Media Execution & Engagement
- Manage engagement across:
- Respond to comments, DMs, and audience interactions
- Support:
- Content scheduling
- Caption writing
- Post optimization
- Monitor engagement metrics and audience growth
3. SEO & Organic Growth
- Conduct keyword research using tools like:
- SEMrush
- Optimize:
- Metadata
- Content
- Internal linking
- Support technical SEO improvements
- Track:
- Keyword rankings
- Organic traffic
- Identify content gaps and growth opportunities
4. Reporting & Performance Tracking
- Track performance across:
- Paid campaigns
- Social channels
- Organic traffic
- Analyze data using:
- Google Analytics 4
- Prepare reports with:
- Insights
- Recommendations
- Maintain clean documentation of campaign updates and changes
What Makes You a Strong Fit
- You are execution-focused — you actually run campaigns
- You make decisions based on data, not assumptions
- You’re comfortable managing multiple campaigns simultaneously
- You continuously test, iterate, and improve performance
- You balance:
- Performance metrics
- Creative execution
Requirements (Must-Have)
Experience
- 3+ years of hands-on experience managing:
- Google Ads campaigns
- 3+ years managing social media platforms
- Proven SEO experience using:
- SEMrush, Ahrefs, or similar tools
Core Skills
- Strong understanding of:
- CPC
- CTR
- Conversions
- ROAS
- Experience with:
- Google Analytics 4
- Strong written communication and copywriting skills
- Ability to work independently in a remote environment
Nice to Have
- Experience managing multiple client accounts
- Background in:
- E-commerce
- SaaS
- B2B Marketing
- Experience with:
- A/B testing frameworks
- Conversion rate optimization
- Familiarity with content marketing workflows
Tools & Platforms
- Google Ads
- Google Analytics 4
- SEMrush / Ahrefs
- Social media platforms (Instagram, Facebook, LinkedIn)
- Reporting & analytics tools
What a Typical Day Looks Like
- Review campaign performance and key metrics
- Optimize Google Ads campaigns and creatives
- Respond to social media engagement and interactions
- Update SEO content and keyword strategies
- Analyze data and identify optimization opportunities
- Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
- Improved Google Ads performance (CPC, CTR, ROAS)
- Growth in social media engagement and audience activity
- Increased organic traffic and keyword rankings
- Accuracy and clarity of reporting
- Consistent campaign optimization and improvement
Why This Role Stands Out
- True multi-channel ownership (paid + social + SEO)
- Execution-focused role with measurable impact
- Opportunity to work across multiple growth channels
- Performance-driven environment with clear accountability
- Growth opportunities into:
- Performance Marketing Manager
- Growth Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Enjoy running campaigns and improving performance
- Think in terms of metrics and optimization
- Like working across paid, social, and SEO channels
- Want a role with real impact on growth
This is a strong opportunity to step into a high-impact digital marketing role.
Originally posted on Himalayas