需求生成经理 - B2B销售渠道，HubSpot 和线索生成 | 重新招聘
Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re
需求生成经理 – B2B管道、HubSpot及潜在客户生成 | 远程办公
职位类型：全职，远程办公
工作时间：美国商务时间
职位简介
在Pavago，我们的一个客户正在招聘一名需求生成经理，负责打造可扩展的营销计划，以产生合格的B2B管道和收入机会。
该职位直接位于市场与销售之间，负责多渠道活动、潜在客户培育、生命周期营销、付费获取和管道表现。
你将负责
- 建立并执行多渠道需求生成活动
- 管理以下渠道的活动：
- 电子邮件营销
- 内容
- 网络研讨会
- 付费获取
- 面向客户的营销（ABM）
- 建立潜在客户培育和生命周期计划
- 与销售合作定义ICP、受众和定位
- 开发潜在客户评分和资格框架
- 跟踪并提升MQL→SQL→机会的转化率
- 分析管道贡献、活动投资回报率和漏斗表现
- 改进营销自动化和CRM流程
- 运行实验以增加合格潜在客户和管道
- 向管理层报告性能洞察和建议
要求
- 4年以上B2B营销或需求生成经验
- 有生成可衡量销售管道的实际经验
- 对B2B销售和营销漏斗有深入理解
- 有使用HubSpot、Salesforce、Marketo或类似平台的经验
- 有构建多渠道需求生成活动的经验
- 熟悉潜在客户培育、评分和资格评定
- 强大的分析和活动管理能力
- 能够测量活动投资回报率和管道贡献
- 能够与销售领导紧密合作
- 强大的中英文书面和口头沟通能力
成功标准
- 合格营销生成管道的增长
- 更高的MQL到SQL和SQL到机会的转化率
- 活动投资回报率和管道贡献的提升
- 有效的潜在客户培育和生命周期计划
- 清晰的营销自动化和CRM流程
- 市场与销售之间的强效协作
面试流程
- 初步筛选电话
- Spark Hire视频面试
- 招聘人员面试
- 客户面试
- 发放offer及入职
立即申请
如果你知道如何将B2B营销活动转化为合格管道，了解需求生成漏斗，并能够从获取到销售交接全程负责绩效，我们很期待收到你的简历。
#DemandGeneration
查看英文原文
Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do
- Build and execute multi-channel demand generation campaigns
- Manage campaigns across:
- Email marketing
- Content
- Webinars
- Paid acquisition
- Account-Based Marketing (ABM)
- Build lead nurture and lifecycle programs
- Partner with sales to define ICP, audiences, and targeting
- Develop lead scoring and qualification frameworks
- Track and improve MQL → SQL → Opportunity conversion
- Analyze pipeline contribution, campaign ROI, and funnel performance
- Improve marketing automation and CRM workflows
- Run experiments to increase qualified leads and pipeline
- Report performance insights and recommendations to leadership
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
What Success Looks Like
- Growth in qualified marketing-generated pipeline
- Higher MQL-to-SQL and SQL-to-opportunity conversion
- Strong campaign ROI and pipeline contribution
- Effective lead nurturing and lifecycle programs
- Clean marketing automation and CRM processes
- Strong alignment between marketing and sales
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Originally posted on Himalayas