Meta 广告专家
Meta Ads Specialist
关于Huzzle
Huzzle将优秀人才与英国、美国、加拿大、欧洲和澳大利亚的领先公司提供的顶级机会相连接。我们的客户包括初创公司、数字机构和科技平台，涉及SaaS、MarTech、FinTech和EdTech等行业。与外包公司不同，我们会将您直接安置在客户公司，您将作为其团队中受重视的成员被聘用。
职位类型：全职
合作方式：独立承包商
职位概述
我们正在寻找一位以结果为导向的媒体购买专员，要求有2-4年或以上管理并优化付费广告活动的经验。您将负责在数字广告渠道上规划、启动、监控和扩展广告活动，重点在于Meta广告。
本职位需要具备使用Meta广告管理器的实际操作经验。您应熟悉管理广告预算、分析活动表现、测试创意和受众策略，并根据数据做出决策以提高效果。
主要职责
- 在Meta平台上规划、启动、管理和优化付费广告活动。
- 通过Meta广告管理器管理广告活动，包括活动结构、受众、预算、竞价和优化。
- 监控关键绩效指标，包括ROAS、CPA、CPL、CTR、CPC、CPM和转化率。
- 制定并执行与活动和业务目标一致的媒体购买策略。
- 持续进行受众、投放位置、创意和优惠测试，以提升广告效果。
- 建立和管理A/B测试和多变量测试策略。
- 识别可以扩展成功广告活动的机会，同时保持性能和效率。
- 分析广告数据，并将洞察转化为明确的优化行动。
- 与创意和营销团队合作，开发高效果的广告概念和信息。
- 监控创意表现，并识别何时需要新的创意变体或角度。
- 有效管理广告预算，并根据表现分配支出。
- 实施并监控再定位和潜在客户获取广告活动。
- 准备定期的绩效报告，突出结果、洞察和改进机会。
- 关注Meta广告功能、算法、政策和行业最佳实践的变化。
要求
- 2-4年或以上专业的媒体购买或付费社交广告经验。
- 需要具备扎实的Meta广告实际操作经验。
- 能提供相关证明
查看英文原文
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We’re looking for a results-driven Media Buyer with 2–4+ years of experience managing and optimising paid advertising campaigns. You’ll be responsible for planning, launching, monitoring, and scaling campaigns across digital advertising channels, with a strong focus on Meta Ads.
Hands-on experience with Meta Ads Manager is essential for this role. You should be comfortable managing advertising budgets, analysing campaign performance, testing creative and audience strategies, and making data-driven decisions to improve results.
Key Responsibilities
- Plan, launch, manage, and optimise paid advertising campaigns across Meta platforms.
- Manage campaigns through Meta Ads Manager, including campaign structure, audiences, budgets, bidding, and optimisation.
- Monitor key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
- Develop and execute media buying strategies aligned with campaign and business objectives.
- Conduct ongoing audience, placement, creative, and offer testing to improve campaign performance.
- Build and manage A/B and multivariate testing strategies.
- Identify opportunities to scale successful campaigns while maintaining performance and efficiency.
- Analyse campaign data and translate insights into clear optimisation actions.
- Collaborate with creative and marketing teams to develop high-performing ad concepts and messaging.
- Monitor creative performance and identify when new creative variations or angles are required.
- Manage advertising budgets effectively and allocate spend based on performance.
- Implement and monitor retargeting and prospecting campaigns.
- Prepare regular performance reports highlighting results, insights, and opportunities for improvement.
- Stay informed about changes to Meta advertising features, algorithms, policies, and industry best practices.
Requirements
- 2–4+ years of professional media buying or paid social advertising experience.
- Strong hands-on experience with Meta Ads is required.
- Proven experience managing campaigns through Meta Ads Manager.
- Strong understanding of campaign structures, targeting, retargeting, lookalike audiences, bidding, and budget optimisation.
- Experience analysing paid media performance and optimising campaigns based on data.
- Strong understanding of performance marketing metrics such as ROAS, CPA, CPL, CTR, CPC, and conversion rate.
- Experience with campaign testing, creative testing, and audience experimentation.
- Comfortable managing and scaling advertising budgets.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Excellent attention to detail and a performance-focused mindset.
Nice to Have
- Experience with additional paid advertising platforms such as Google Ads, TikTok Ads, or LinkedIn Ads.
- Experience working with e-commerce, lead generation, or direct-response campaigns.
- Familiarity with tracking, attribution, pixels, Conversion API, and analytics platforms.
- Experience working in a fast-paced agency or performance marketing environment.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
Originally posted on Himalayas