媒体购买专员
Media Buying Specialist
关于 Huzzle
Huzzle 将优秀人才与英国、美国、加拿大、欧洲和澳大利亚的领先公司提供的顶级机会相连接。我们的客户包括初创公司、数字机构和科技平台，涉及 SaaS、MarTech、FinTech 和 EdTech 等行业。不同于外包公司，我们直接将你安排在客户处，你将作为其团队中受重视的成员被聘用。
职位类型：全职
合作方式：独立承包商
职位简介
我们正在寻找一位经验丰富的媒体购买员加入团队，负责规划、启动、管理和优化跨多个数字渠道的付费广告活动。
理想的候选人拥有 3 年以上的实际媒体购买经验，具备高度分析能力，并了解如何在保持良好表现和盈利能力的同时扩大广告活动。熟悉 Meta Ads 是重要条件，而有 TikTok Ads 经验是加分项。
主要职责
- 在 Meta Ads、Google Ads 和其他相关付费媒体渠道上规划、启动、管理并优化付费广告活动。
- 监控广告活动表现，根据数据进行调整以提升 ROAS、CPA、CPL、CTR 及其他关键绩效指标。
- 有效管理广告预算，并根据广告表现和业务目标分配支出。
- 在受众、创意、投放位置、优惠方案和广告结构等方面制定并执行测试策略。
- 识别可扩展的成功广告活动，同时保持效率和盈利能力。
- 分析广告和转化漏斗表现，找出改进空间。
- 与创意和营销团队紧密合作，开发高表现的广告概念，并基于表现数据提供反馈。
- 设置并维护准确的跟踪、归因、像素和转化事件。
- 生成清晰的表现报告，传达广告活动的洞察、结果和建议。
- 跟踪广告平台的更新、新兴趋势和新的付费媒体机会。
要求
- 3 年以上专业媒体购买或付费广告经验。
- 熟练掌握管理并优化 Meta Ads 广告活动的实际操作经验。
- 有管理较大广告预算并扩大成功广告活动的经验。
- 对性能营销指标有深入理解，包括 ROAS、CPA、CPL、CPC、CPM、CTR 和转化率。
- 有受众定位、再营销等经验
查看英文原文
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We’re looking for an experienced Media Buyer to join the team and take ownership of planning, launching, managing, and optimising paid advertising campaigns across multiple digital channels.
The ideal candidate has 3+ years of hands-on media buying experience, is highly analytical, and understands how to scale campaigns while maintaining strong performance and profitability. Strong experience with Meta Ads is important, while TikTok Ads experience is a bonus.
Key Responsibilities
- Plan, launch, manage, and optimise paid advertising campaigns across platforms such as Meta Ads, Google Ads, and other relevant paid media channels.
- Monitor campaign performance and make data-driven adjustments to improve ROAS, CPA, CPL, CTR, and other key performance metrics.
- Manage advertising budgets effectively and allocate spend based on campaign performance and business objectives.
- Develop and execute testing strategies across audiences, creatives, placements, offers, and campaign structures.
- Identify opportunities to scale successful campaigns while maintaining efficiency and profitability.
- Analyse campaign and funnel performance to identify areas for improvement.
- Work closely with creative and marketing teams to develop high-performing ad concepts and provide feedback based on performance data.
- Set up and maintain accurate tracking, attribution, pixels, and conversion events.
- Produce clear performance reports and communicate campaign insights, results, and recommendations.
- Stay up to date with advertising platform changes, emerging trends, and new paid media opportunities.
Requirements
- 3+ years of professional media buying or paid advertising experience.
- Strong hands-on experience managing and optimising Meta Ads campaigns.
- Experience managing meaningful advertising budgets and scaling successful campaigns.
- Strong understanding of performance marketing metrics, including ROAS, CPA, CPL, CPC, CPM, CTR, and conversion rates.
- Experience with audience targeting, retargeting, lookalike audiences, creative testing, and campaign optimisation.
- Strong analytical skills with the ability to translate campaign data into actionable decisions.
- Understanding of conversion tracking, attribution, pixels, and analytics.
- Comfortable working in a performance-driven environment where results are measured against clear KPIs.
- Strong communication, organisation, and attention to detail.
Nice to Have
- Hands-on TikTok Ads experience.
- Experience with Google Ads or additional paid media platforms.
- Experience managing campaigns across multiple brands, products, or client accounts.
- Familiarity with landing page optimisation and conversion rate optimisation (CRO).
- Experience working closely with creative teams to develop and test performance-focused advertising assets.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
Originally posted on Himalayas