生命周期经理
Lifecycle Manager
我们正在寻找一位数据驱动、富有创意且技术过硬的生命周期经理，负责我们的客户留存策略。你的主要工作场所是Klaviyo，你的核心指标是客户终身价值（LTV）。
这不是一个通才岗位——我们需要一位真正了解电商的人，理解高增长品牌的细微差别，并懂得如何将一次性买家转化为终身拥护者。
你将负责的工作
- Klaviyo专长：负责我们电子邮件和短信策略的完整执行。包括高级细分、高转化率的自动化流程（欢迎、购物车遗弃、购买后、挽回）、高频次的活动日历。
- LTV优化：分析客户群体，识别流失点以及提升销售或交叉销售的机会。你将负责提高复购率和平均订单价值（AOV）。
- A/B测试与优化：制定严谨的测试计划。你会不断尝试主题行、发送时间、内容模块和激励结构，以最大化我们的列表投资回报率。
- 个性化与细分：超越“批量发送”。利用预测分析和行为数据，在正确的时间向正确的人传递正确的信息。
- 协作：与创意团队紧密合作，确保每个触点都符合品牌调性并具有高转化率，同时与产品团队协作，使生命周期触发器与网站体验保持一致。
- 报告：提供每周和每月的渠道表现、归因分析和订阅者群体健康状况报告。
我们希望你具备以下特质
- 电商出身：你有3年以上在DTC或电商品牌内部工作的经验。你了解库存周期、季节性高峰和客户心理带来的独特挑战。
- Klaviyo专家：你不仅仅是“了解”Klaviyo；你是熟练用户。你理解自定义属性、基于事件的触发器，以及如何将Klaviyo与其他技术栈集成（如Shopify、Gorgias等）。
- 数据思维：你习惯于使用电子表格。你能在睡梦中计算LTV、回收期等指标，并用数据讲述故事。
- 内容与创意眼光：虽然你不需要是设计师，但你知道什么是“好”。你能写出有力、符合品牌调性的文案，推动行动。
- 自驱型人才：你适应快节奏的环境，对自己的成果负责。你不会等待指令
查看英文原文
We are looking for a data-driven, creative, and highly technical Lifecycle Manager to own our customer retention strategy. Your primary playground will be Klaviyo, and your North Star metric will be Customer Lifetime Value (LTV).
This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong advocate.
WHAT YOU’LL DO
- Klaviyo Mastery: Own the full execution of our email and SMS strategy. This includes sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.
- LTV Optimization: Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells. You will be responsible for moving the needle on repeat purchase rates and average order value (AOV).
- A/B Testing & Optimization: Maintain a rigorous testing roadmap. You’ll constantly experiment with subject lines, send times, content blocks, and incentive structures to squeeze every ounce of ROI out of our list.
- Personalization & Segmentation: Move beyond "batch and blast." Use predictive analytics and behavioral data to deliver the right message to the right person at the right time.
- Collaboration: Work closely with the Creative team to ensure every touchpoint is on-brand and high-converting, and with the Product team to align lifecycle triggers with the on-site experience.
- Reporting: Deliver weekly and monthly reports on channel performance, attribution, and health of the subscriber base.
WHO YOU ARE
- E-comm Native: You have 3+ years of experience working in-house for a direct-to-consumer (DTC) or e-commerce brand. You understand the unique challenges of inventory cycles, seasonal peaks, and customer psychology.
- Klaviyo Expert: You don't just "know" Klaviyo; you’re a power user. You understand custom properties, event-based triggers, and how to integrate Klaviyo with the rest of our tech stack (Shopify, Gorgias, etc.).
- Analytical Mindset: You are comfortable in a spreadsheet. You can calculate LTV, Paybakc period, etc in your sleep and use data to tell a story.
- Copy & Creative Eye: While you don't need to be a designer, you know what "good" looks like. You can write punchy, brand-aligned copy that drives action.
- Self-Starter: You are comfortable in a fast-paced environment where you own your results. You don't wait for a brief; you find the opportunity and build the solution.
REQUIREMENTS
- Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
- Deep technical proficiency in Klaviyo (Certification is a plus).
- Experience with Shopify
- Familiarity with SMS marketing platforms (Attentive, Postscript, or Klaviyo SMS).
- Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.