产品市场经理
Product Marketing Manager
关于我们
Propel 构建技术来加强美国的社会安全网。我们设想一个未来，每个美国人都拥有让他们蓬勃发展的工具和资源。
安全网的强度不仅取决于资金，还取决于交付方式。Propel 的存在是为了大幅改善政府福利的交付方式。管理 SNAP 福利、选择 D-SNP 计划，或防止 EBT 盗用，应该像 Apple Pay 或 Netflix 一样无缝。
政府难以构建现代、可扩展的用户体验。我们能做到。
今天，超过 500 万美国人信任 Propel。我们的营收同比增长 35%，正在重新定义整个福利类别，包括 Medicare，以满足低收入美国人的实际需求。我们正在打造一家高增长、高潜力、可持续的营利性公司，其中影响力驱动营收。
职位描述
Propel 正在推出新产品，拓展我们帮助人们省钱和获取基本服务的方式。我们正在寻找一名产品营销经理，帮助将这些产品推向市场并扩大其影响力。
该职位将专注于连接 SNAP 受益人与节省日常必需品和获取医疗保健方式的消费者产品和功能。您将制定定位和信息，塑造上市和持续营销策略，并与产品、生命周期、增长、研究和业务负责人紧密合作，推动采用和重复参与。您将向产品营销总监汇报。
您将负责
- 深入了解我们的受众——他们的需求、动机、认知和困惑来源，并利用这些洞察影响产品和营销决策。
- 定义并测试差异化的定位、价值主张、命名和信息。
- 为产品发布和生命周期沟通撰写清晰有力的客户面向文案。
- 领导上市和生命周期计划，推动发现、激活和重复参与。
- 将受众和市场洞察带入产品开发，从早期战略到发布和迭代。
- 定义成功指标，设计实验，并利用采用率、参与度、转化率和营收数据来评估影响并调整策略。
您需要具备
- 5 年以上产品营销或相关领域的经验，最好是在消费科技环境。
- 出色的写作能力，能够将复杂的产品概念转化为清晰易懂的内容。
查看英文原文
About Us
Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive.
The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix.
Governments struggle to build modern, scalable user experiences. We don’t.
Over 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.
The Role
Propel is launching new products that expand how we help people save money and access essential services. We’re looking for a Product Marketing Manager to help bring these products to market and grow their reach.
This role will focus on consumer products and features that connect SNAP recipients with ways to save on everyday essentials and access healthcare—from grocery and retail offers to tools that help people navigate Medicare coverage. You’ll develop positioning and messaging, shape go-to-market and ongoing marketing strategies, and partner closely with Product, Lifecycle, Growth, Research, and business leads to drive adoption and repeat engagement. You’ll report to the Director of Product Marketing.
What You’ll Do
- Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions.
- Define and test differentiated positioning, value propositions, naming, and messaging.
- Write clear, compelling customer-facing copy for product launches and lifecycle communications.
- Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
- Bring audience and market insight into product development, from early strategy through launch and iteration.
- Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy.
What You Bring
- 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.
- Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.
- A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.
- Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.
- Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.
- A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact.
- Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams.
Especially Helpful
- Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.
At Propel, you'll enjoy:
- Meaningful work and a strong shared sense of mission
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- Other health and mental health focused benefits and perks
- Fair, equitable, and competitive salaries. Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $125,000 - $175,000 depending on experience and interview performance. Equity and excellent benefits come with this position as well!
Additional Considerations:
- We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
- We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).
More About Propel
Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org http://Vote.org, GoFundMe, and GiveDirectly.
Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.
Learn more about our impact from the press
- Fintech Company Propel Announces $10 Million Fund For Food Stamp https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
- Late Show With Stephen Colbert http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU
- How to Propel the Fight Against Poverty in America https://www.youtube.com/watch?v=VJpjAwxAciA
- How Tech is Helping Poor People Get Government Aid https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share
- Propel Routes Money to those Who Need it Most https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93
- How one tech startup is giving cash to SNAP recipients https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations
- Recipients Affected By Government Shutdown https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
- How hunger relief groups say you can help feed your neighbors during the shutdown and beyond https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99
- Helping our Users Navigate this Crisis https://www.joinpropel.com/covid-19
Join us, and let's build something amazing together!