内容营销策略师 - 加拿大远程
Content Marketing Strategist - Canada remote
Brafton 是全球领先的营销内容公司，总部位于波士顿、伦敦、多伦多和悉尼。我们致力于不断提升人们对于“营销内容”的认知标准。我们为客户提供以结果为导向的策略和内容，以推动SEO、社交媒体互动和潜在客户获取。我们的团队持续在各种新媒体形式上建立专业知识，包括视频、博客、信息图表和网页设计。
这是一个面向加拿大所有候选人的远程全职职位。
职位概述：
我们正在寻找一位以客户为中心、自我驱动、数字敏锐且注重成果的优秀人才。您将主要专注于四个领域：客户管理、内容营销策略、收入留存与增长以及项目管理。您将提供咨询、制定策略并管理执行和整合定制化内容策略，以推动中大型组织的增长。要证明成功，您不仅需要具备行业专家知识，还需要具备出色的组织能力来管理多种项目。
客户管理 我们的营销内容策略师热爱客户管理，与客户建立良好关系并真正理解他们的业务。您会将服务20-25个客户的客户组合（涵盖多个行业的中大型企业）视为一项令人兴奋的挑战！您将通过ROI报告和实现客户目标来展示策略的成功。
内容策略 作为策略师，您将为客户提供咨询、开发并维护强大的多维度内容营销策略，包括研究、统计报告的解读和呈现。
收入留存与增长 成功由您客户组合中的客户留存率和账户数量增长来衡量。必须能够推销下一个策略，并创建工作说明书帮助客户实现其业务目标。必须具备商业敏锐度，了解企业在竞争市场中如何做决策和盈利。
项目管理 带着您的想法与Brafton的内容创作团队（编辑、图形设计、视频和社交媒体）、网页集成团队及客户合作，制定能实现客户目标的高ROI策略。
成功由您客户组合的强度来衡量，并通过激励机会（客户留存/有机增长）进行奖励。虽然这主要是远程工作，但偶尔需要前往客户所在地。
查看英文原文
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time position open to candidates across Canada.
Position Summary:
We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven. You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management. You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations. To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.
Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge! You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.
Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.
Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives.
Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, some travel to visit clients in person may be required.
Skills & Qualifications:
You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends. Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices. Phenomenal communication skills. Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment.
Key Skills Needed:
Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management
Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!