自由付费搜索策略师 日语 - 英语（日本）
Freelance Paid Search Strategist Japanese - English (Japan)
Brafton 是全球领先的文案营销公司，设有波士顿、伦敦、多伦多和悉尼办公室。我们致力于不断提升人们对于“营销内容”的标准。我们为客户制定以结果为导向的策略和内容，以推动 SEO、社交媒体互动和潜在客户获取。我们的团队持续在各种新媒体格式上建立专业知识，包括视频、博客、信息图表和网页设计。
这是一份远程、轻松的自由职业机会。地点不限。
核心能力
- 精通英语和日语（口语和书面语）——能够为日本受众翻译和调整广告文案，同时保持品牌语气和文化细节。
- 有管理 Google Ads 营销活动的经验，包括搜索广告、性能最大化广告和展示广告。最好有 B2B 客户经验。
- 有在日本市场相关的本地关键词研究工具和方法的经验（超出 Google 翻译或自动翻译工具的范围）。
- 具备分析日文搜索词报告和关键词数据的能力，以指导优化和负面关键词列表。
战略与分析能力
- 能够就日本营销活动的目标定位、广告结构和信息传递提供战略建议。
- 熟悉地区性绩效报告——能够准备可汇总到全球 PPC 框架中的洞察和指标（例如，日本的独立但协调的报告）。
- 能够在时区差异的情况下与英语团队进行异步协作。
专业要求
- 至少 2-3 年付费媒体相关经验，最好有国际营销活动管理经验。
- 沟通能力强，能够提供清晰的书面更新，并说明优化背后的背景信息。
- （加分项）有与跨国或 B2B 客户合作的经验，其中日本是目标区域之一。
- 日语母语者、流利或专业水平
加分技能（非必需）
- 有 NAVER 广告经验
- 韩语能力
查看英文原文
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, casual freelance opportunity. Location doesn't matter.
Core Competencies
- Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
- Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
- Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
- Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.
Strategic & Analytical Capabilities
- Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
- Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
- Comfortable collaborating asynchronously across time zones with English-speaking teams.
Professional Requirements
- Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure.
- Strong communicator, with the ability to provide clear written updates and context behind optimizations.
- (Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
- Native, Fluent or Professional Japanese language proficiency
Bonus Skills But Not Essential
- Experience on NAVER ads
- Korean language proficiency