社交媒体经理
Social Media Manager
Perplexity正在寻找一位社交媒体经理，以扩大Perplexity在线的展示方式。你将负责日常运营各个渠道，撰写帖子、制定策略、扩展我们的账号，并为领导层和团队撰写内容，与我们的公关和营销团队、产品经理及工程师紧密合作。
这是一个需要亲力亲为的职位。你将大部分内容亲自撰写。需要具备出色判断力和高审美标准。该职位主要负责Instagram，也包括一些社区项目如Reddit，以及与开发者受众互动。
职责
- 日常运营社交媒体渠道。在所有渠道上维护我们的品牌和产品账号。这包括撰写社交媒体文案、规划内容和管理互动。
- 制定社交媒体策略。决定并执行每个账号的增长方式，发布内容的位置，以及如何衡量效果。
- 扩展团队账号。帮助员工以我们的语气发布内容，并在各平台上扩大我们的影响力。
- 建立并管理社区。在Reddit和开发者社区中进行互动，并在用户聚集的地方代表Perplexity。
- 快速适应并推进项目。在快节奏的发布环境中与公关和营销团队、产品经理、创始人和工程师合作。
要求
- 有3年以上为品牌运营社交媒体的经验，最好是科技和AI领域。
- 你擅长写作。请提供你撰写的被广泛传播的帖子，并说明它们为何有效。
- 熟练使用Instagram和LinkedIn，有成功增长账号的记录。
- 有被赋予品牌声音并成功执行的经验。
- 能够根据不同受众和平台撰写内容，并根据每种平台调整语气。
- 在频繁变化的计划中能够自如应对，适应快速发布周期
加分项
- 有运营或管理开发者或技术社区的经验。
- 曾代表领导层或其他声音撰写内容。
- 关注AI领域，并对优秀公司在网络上的表现有见解。
查看英文原文
Perplexity is looking for a Social Media Manager to expand how Perplexity shows up online. You'll run the channels day to day, writing posts, setting strategy, scaling our accounts, and writing for leadership and the team, working closely with our Communications and marketing team, product managers, and engineers.
This is a hands-on role. You'll write most of what goes out yourself. Excellent judgement and high taste are required. The role is mostly Instagram with some community initiatives like Reddit, and interacting with our developer audiences.
RESPONSIBILITIES
- Run social channels day to day. Maintain our brand and product accounts across all channels. This includes writing social copy, planning content, and managing engagement.
- Set the social strategy. Decide and execute how we grow each account, what we post where, and how we measure it.
- Scale our team accounts. Help employees post in our voice and grow our presence across platforms.
- Build and moderate community. Engage on Reddit and in developer communities, and represent Perplexity where our users already are.
- Adapt and ship fast. Partner with Comms and marketing, PM’s, founders, and engineers in a fast-paced launch environment.
QUALIFICATIONS
- 3+ years running social for a brand, ideally tech and AI.
- You can write. Send us posts you wrote that performed and tell us why they worked.
- Native fluency on Instagram and LinkedIn, with a track record of growing an account.
- Demonstrated experience being entrusted with a brand voice
- You know how to write for different audiences and platforms, and adjust the voice for each.
- Comfortable in a fast launch cycle where the plan changes often
NICE TO HAVE
- You've run or moderated a developer or technical community.
- You've written on behalf of leadership or other voices.
- You follow AI closely and have opinions on how the best companies show up online.