转化率优化顾问
Conversation Rate Optimization Consultant
关于 Right Side Up
请注意，此职位发布是为了突出加入 Right Side Up 的人才集体，而不是代表内部全职岗位，或与客户当前的某个机会有关。
Right Side Up 是一个由高端营销人才组成的集体——拥有全部的营销技能，没有任何代理机构的浮夸。我们受到最受尊敬的早期创业公司、增长最快的科技公司以及知名财富 500 强团队的信任，专注于一件事：增长。我们有超过 250 家客户，包括 Stitch Fix、Sephora、Yelp、Sun Basket、Crunchbase、DoorDash、Calm 等。
关于该职位
我们正在寻找自由职业的转化率优化（CRO）顾问加入我们的人才集体，为跨行业的客户提供支持。这个职位适合那些热衷于提升用户体验并通过测试、分析和实验带来可衡量影响的营销人员。
项目可能包括审计转化漏斗、制定测试路线图、运行 A/B 和多变量测试，并优化网站和移动端的用户旅程。合同工作通常每周 10-40 小时。
职责
- 分析用户行为和转化漏斗，识别流失点和改进机会
- 设计并执行 A/B 和多变量测试计划
- 制定与业务目标和假设一致的测试路线图
- 与设计、产品和工程团队合作实施实验
- 优化着陆页、产品页和关键转化流程
- 使用 Optimizely、VWO、Hotjar 等工具运行测试并获取洞察，使用 Webflow 等工具实现和迭代站点体验
- 利用定性和定量数据（热图、会话记录、调查、分析）来支持决策
- 报告测试结果并将发现转化为可操作的建议
要求
- 具备 CRO、实验和用户行为分析的扎实基础
- 有设计和执行 A/B 或多变量测试的经验
- 熟悉实验和分析工具（如 Optimizely、VWO、Google Analytics、Hotjar）
- 能够形成假设并根据潜在影响优先安排测试
- 了解 UX/UI 原则及其对转化的影响
- 强大的分析能力和细致入微的注意力
- 能清晰地向利益相关者传达测试结果和见解
- 擅长在快节奏环境中工作
查看英文原文
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We’re seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.
Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10–40 hours per week.
Responsibilities
- Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
- Develop and execute A/B and multivariate testing programs
- Create testing roadmaps aligned to business goals and hypotheses
- Partner with design, product, and engineering teams to implement experiments
- Optimize landing pages, product pages, and key conversion flows
- Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
- Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
- Report on test results and translate findings into actionable recommendations
Requirements
- Strong foundation in CRO, experimentation, and user behavior analysis
- Experience designing and executing A/B or multivariate tests
- Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
- Ability to form hypotheses and prioritize tests based on potential impact
- Understanding of UX/UI principles and their impact on conversion
- Strong analytical skills and attention to detail
- Ability to communicate results and insights clearly to stakeholders
- Comfort working across different industries, products, and customer journeys
Nice to Have
- Experience with personalization and dynamic content strategies
- Familiarity with statistical significance and experiment design
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Originally posted on Himalayas