ASO营销顾问
ASO Marketing Consultant
关于职位
请注意，此职位是为了突出加入 Right Side Up 的人才集体，而不是代表内部全职岗位，或与客户当前的职位机会有关。
Right Side Up 是一个由优质营销人才组成的团队——拥有全部的营销实力，没有任何中介的浮夸。我们被最热门的早期创业公司、增长最快的科技公司以及知名财富 500 强团队所信赖，专注于一件事：增长。
我们的部分客户包括 Stitch Fix、Sephora、Yelp、Sun Basket、Crunchbase、DoorDash 和 Calm 等。
我们正在寻找有热情的 ASO 专家，提供合同制职位。目前有客户正在寻找每周工作 15 至 40 小时的顾问。
主要职责
- 进行全面的关键词研究和竞争对手分析。
- 优化应用元数据（标题、副标题、描述、关键词和标签）。
- 建议图标、截图和视频的 A/B 测试，以提高转化率。
- 确保符合 Apple 和 Google 应用商店指南。
- 制定并实施有机增长策略，以提升排名和下载量。
- 与产品、设计和市场团队合作，使 ASO 与整体品牌和用户获取目标保持一致。
- 分析用户获取漏斗，并提供可操作的建议。
- 监控应用商店分析、关键绩效指标和转化指标。
- 准备定期报告，突出趋势、洞察和投资回报率。
- 根据数据驱动的洞察和市场趋势持续优化策略。
任职要求
- 3 年以上在应用商店优化（ASO）方面的实际经验，有可衡量的结果。
- 深入理解应用商店算法、排名因素和最佳实践。
- 有使用 ASO 工具的经验（如 App Annie、Sensor Tower、AppTweak、Mobile Action 等）。
- 强大的分析能力，精通 A/B 测试、关键词优化和转化率优化。
- 优秀的沟通能力，能够清晰地向利益相关者传达洞察。
- 熟悉移动应用营销、用户获取活动和 SEO 原则（加分项）。
最初发布于 Himalayas
查看英文原文
About the job
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.
Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others.
We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.
Key Responsibilities
- Conduct comprehensive keyword research and competitor analysis.
- Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
- Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
- Ensure compliance with Apple and Google app store guidelines.
- Develop and implement organic growth strategies to improve rankings and downloads.
- Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
- Analyze user acquisition funnels and provide actionable recommendations.
- Monitor app store analytics, KPIs, and conversion metrics.
- Prepare regular reports highlighting trends, insights, and ROI.
- Continuously refine strategies based on data-driven insights and market trends.
Qualifications
- 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
- Deep understanding of app store algorithms, ranking factors, and best practices.
- Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
- Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
- Excellent communication skills with the ability to present insights clearly to stakeholders.
- Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).
Originally posted on Himalayas