高级经理，SoFi Plus会员获取
Senior Manager, SoFi Plus Member Acquisition
[**员工申请者隐私通知**](https://www.sofi.com/sofi-employee-applicant-privacy-notice/)
**我们是谁：**
与我们一同塑造更光明的财务未来。
与我们的会员一起，我们正在改变人们思考和与个人财务互动的方式。
我们是一家新一代的金融服务公司和国家银行，利用创新的、以移动优先的技术，帮助数百万会员实现他们的目标。行业正在经历前所未有的变革，而我们正处于最前沿。我们自豪地每天来到工作岗位，因为我们知道我们的工作对人们的生活有直接影响，我们的核心价值观始终指引着我们每一步。**加入我们，投资你自己、你的职业生涯和金融世界。**
我们正在寻找一名 **高级经理，SoFi Plus 增长**，以帮助加速 Member Business Unit 中 SoFi Plus 的会员增长。该职位将专注于整体漏斗优化、可触及市场机会的评估、领导跨团队的会员注册体验开发，并跟踪所有投放表现。该职位的成功将直接支持我们为全球数百万 SoFi Plus 会员提供最佳金融服务订阅的雄心。
该职位将直接负责识别高杠杆的内部产品投放机会，分析漏斗内的机会，并确定如何最好地解决细分市场增长。他们将建立测量框架来跟踪印象覆盖范围和表现，以及优化目标。该职位的一个关键方面是作为全栈操作员，能够与其他业务单元合作，利用数据构建有说服力的商业案例，将 SoFi Plus 整合到会员体验中。
这是一个高度分析性和跨职能的职位，适合能够将数据转化为推动增长的见解、促进团队协作并生成清晰的高管级更新的人。
**你将负责：**
- **机会评估与细分：** 负责按人群和投放类型进行可触及市场机会评估和细分定义。
- **绩效报告：** 负责所有投放和印象表现，包括绩效读数、洞察生成和优化建议。
- **测量框架：** 构建并维护关于覆盖范围、印象覆盖、投放表现及随时间推移的增量改进的报告。
- **漏斗分析：** 分析机会和流失点，
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[**Employee Applicant Privacy Notice**](https://www.sofi.com/sofi-employee-applicant-privacy-notice/)
**Who we are:**
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. **Join us to invest in yourself, your career, and the financial world.**
We are seeking a **Senior Manager, SoFi Plus Growth** to help accelerate membership growth for SoFi Plus within the Member Business Unit. This role will focus on overall funnel optimization, sizing addressable market opportunities, leading the development of member signup experiences across teams, and tracking all placement performance. Success in this role will directly support our ambition to serve millions of SoFi Plus members with the best financial services subscription in the world.
The role will be directly responsible for identifying high-leverage in-product placements, analyzing opportunities within the funnel, and determining how best to address segment growth. They will build the measurement framework to track impression coverage and performance, along with optimization targets. A key aspect of this role is acting as a full-stack operator who can partner with other business units, using data to build compelling business cases to integrate SoFi Plus across the member experience.
This is a highly analytical and cross-functional role for someone who can translate data into insights that create growth, drive alignment across teams, and create clear executive-ready updates.
**What you'll do:**
- **Opportunity Sizing & Segmentation:** Own addressable market opportunity sizing and segment definitions by population and placement type.
- **Performance Reporting:** Own all-up placement and impression performance, including performance readouts, insight generation, and recommendations for optimization.
- **Measurement Frameworks:** Build and maintain reporting on reach, impression coverage, placement performance, and incremental improvements over time.
- **Funnel Analysis:** Analyze opportunities and drop-offs throughout the product funnel, ensuring new placements connect eligible members to SoFi Plus seamlessly.
- **Ecosystem Placement Strategy:** Own the overall placement and funnel optimization strategy, driving the execution roadmap for SoFi Plus member growth across the member ecosystem.
- **Traffic & Business Forecasting:** Collaborate with Product, Marketing, and Data teams to forecast direct traffic, model adoption rates, and project the downstream business impact of new placements.
- **Launch Program Management:** Track launch timelines for placements highlighting cross-functional dependencies, risks, blockers, and readiness gaps.
- **Cross-Business Partnership:** Partner with leads in other business units to build compelling, data-backed cases to incorporate Plus in order to lift their own core metrics.
- **Risk & Growth Alignment:** Partner with Risk leaders on how to safely execute against our growth vision, carefully balancing aggressive expansion with financial, fraud, and operational risk concerns.
- **Executive Communication:** Lead executive updates, readiness reviews, and stakeholder communications related to SoFi Plus growth priorities and progress.
- **Operational Excellence:** Create operating mechanisms that improve transparency, accountability, and decision-making across workstreams.
**What you'll need:**
- 10+ years of relevant experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or a related field.
- Demonstrated experience using data to size opportunities, prioritize growth initiatives, and influence product or business decisions.
- Strong analytical skills, including comfort working with large datasets, funnel metrics, segmentation, experimentation, and performance reporting – especially through the use of AI-powered tooling.
- Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
- Proven ability to lead cross-functional initiatives and influence in a fast-paced, ambiguous environment without relying on formal authority.
- Excellent written and verbal communication skills, with experience preparing executive-level updates, business reviews, and decision materials.
- Strong program-management discipline, including the ability to manage timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
- Ability to connect strategic priorities with operational execution and measurable business outcomes.
- High ownership mindset, strong judgment, and willingness to roll up your sleeves to get work done.
**Nice to Haves:**
- Experience in consumer fintech, financial services, subscriptions, loyalty, membership, or rewards programs.
- Experience with lifecycle marketing, in-product growth surfaces, onsite/app placements, CRM channels, or paid/owned acquisition channels.
- Experience partnering with analytics teams to build dashboards, measurement frameworks, or growth experimentation plans.
- Experience working in regulated environments with Legal, Compliance, Risk, or Operations stakeholders.
- Familiarity with SoFi products, SoFi Plus, rewards, member engagement, or cross-product growth motions.
**Compensation and Benefits**
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our **[Benefits at SoFi](https://sofietyinfo.sofi.com/sofi-benefits)** page!
##### SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
##### The Company hires the best qualified candidate for the job, without regard to protected characteristics.
##### Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
##### [New York applicants: Notice of Employee Rights](https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf)
##### SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [accommodations@sofi.com.](mailto:accommodations@sofi.com)
##### We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.
**Internal Employees**
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.