付费社交经理
Manager, Paid Social
Smalls致力于让九条命变成十条，打造一个真正改善猫咪及其主人生活的品牌。如今，许多猫咪的主人通过Meta找到Smalls。这是我们的主要获客渠道，我们正在寻找一位能够全面负责该渠道的人。
你将从上到下全面负责付费社交的表现。你将通过制定精准的渠道策略并在平台上执行来推动盈利增长。你将被期望运营一个高效能的引擎，做出明智的决策，并在公司各个层级清晰传达性能洞察。
这不是一个只想通过仪表盘指导代理机构的角色，也不是一份初次工作。这是一个需要亲力亲为、在平台内操作的角色，适合一位经验丰富的运营者，将Meta视为一门技艺：你了解拍卖的实际运作方式，对账户结构和投放组合有明确的观点，并能区分真正的性能信号与噪音。
### 你将负责：
- **全流程掌控该渠道。** 你将负责预算、节奏控制、预测、活动架构、渠道内创意策略、出价、受众、投放组合——驱动我们最大付费渠道的所有决策。你将对以高效的CAC获取高质量客户负责。
- **优化客户质量，而不仅仅是成本。** 你将负责同时实现数量和质量目标——转化率、客户留存率、LTV——并针对那些即使在短期内使总CPC数字看起来更差的情况下仍能留存的群体进行定位、创意选择和出价调整。
- **将该渠道内部化。** 领导从混合代理模式向完全内部管理的过渡，与广告运营支持团队一起进行实际的账户管理。
- **掌控渠道内的创意表现。** 与增长创意策略师紧密合作，将我们的创意策略转化为Meta上的表现——确定如何展现我们的价值主张，测试策略，以及背后受众×信息×格式的判断。你将把该渠道的信号反馈到系统中，使成功超越你的渠道。
- **谨慎地掌控衡量标准。** 保持信号质量（CAPI、事件匹配质量、AEM），核对平台报告与内部归因，参与增量性工作——地理隔离组、提升研究——确保我们投入的是真正推动表现的资源，而不是Meta所说的“真实”数据。
### 你具备以下特质
查看英文原文
Smalls is on a mission to make nine lives ten, building a brand that genuinely improves the lives of cats and their people. Today, many of the cat people who find Smalls find us on Meta. It's our largest acquisition channel and we’re looking for someone to fully own it.
You will fully own Paid Social performance from top to bottom. You’ll drive profitable growth by setting a sharp channel strategy and executing it in platform. You’ll be expected to run a highly efficient engine, make smart bets, and communicate performance insights clearly at all levels of the business.
This isn't a role for someone who wants to direct an agency from a dashboard, and it isn't a first time job.This is a hands-on, in-platform role for a seasoned operator who treats Meta as a craft: you know how the auction actually behaves, you have strong opinions about account structure and placement mix, and you can tell the difference between real performance signals and noise.
### What you'll do:
- **Own the channel end to end.** You’ll drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel. You'll be accountable for acquiring high quality customers at efficient CACs.
- **Optimize for customer quality, not just cost.** You'll be responsible for driving against both volume & quality targets — conversions, customer retention, LTV — and you'll tune targeting, creative selection, and bidding toward cohorts that stay, even when that makes the topline CAC number look worse in the short run.
- **Bring the channel in house.** Lead the transition from our hybrid agency model to full internal ownership, leading hands-on account management with ad ops support.
- **Own creative performance in-channel.** Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta — determine how we bring our value props to life, testing strategy, and the audience × message × format judgment behind those calls. You'll feed your channel's signals back into the system so wins travel beyond your channel.
- **Own the measurement, skeptically.** Keep our signal quality strong (CAPI, event match quality, AEM), reconcile platform reporting against internal attribution, and contribute to incrementality work — geo holdouts, lift studies — so we're spending against what really drives performance, not what Meta says is real.
### Who you are
**You've run Meta at scale.** You've personally managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand, with deep hands on keys experience, not through an agency. You know firsthand how differently the platform behaves at that level of spend than at a fraction of it.
**You have experience with subscription business** and understand the dynamics you instinctively evaluate performance through retention and LTV, not just cost per conversion.
**You're rigorous about reporting & tech.** You design clean tests and you can tell a genuine performance signal from attribution noise. CAPI, EMQ, attribution windows, and view-through dynamics are familiar ground.
**You have in-channel creative judgment.** You understand why an ad wins for a given audience in a given placement, and you can operate within a shared creative strategy, making it perform in your channel without needing to own the whole system.
**You communicate with clarity.** You can explain a CPM spike to the exec team without hiding behind jargon, and you say what you think the account needs, directly.
**You're a cat person.** You care about cats and the people who love them, and you're genuinely excited to build for this community.
### **What you’ll love about us:**
- **Mission-Driven Company:** We love cats and we're here to make nine lives ten.
- **People-Driven Company:** We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
- **Data-Driven Culture:** We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- **Competitive Salary:** Make some $$$.
- **Very Competitive Benefits:** Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- **Fully Remote Office & Culture:** Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- **Free Product:** Free cat food every month.