产品经理，增长
Product Manager, Growth
Smalls 是一个高端 DTC 猫粮和猫生活方式品牌，其核心理念是：对主人最重要的猫，应该得到真正体现这份重要的食物。我们为猫咪制作新鲜、可食用级的食物，并在过去八年中打造了一个外观和体验都与袋内产品一样精心设计的品牌。
我们正在招聘一名产品经理，负责新客户如何发现、评估和购买 Smalls。这个职位位于产品和营销的交汇点——你将把我们的转化漏斗视为自己的产品，以高速度进行实验，并从客户细分和体验的角度思考，而不仅仅是漏斗步骤。我们是一个精简的团队，因此你也会参与平台工作以及在最高杠杆工作的任何其他任务。
### 你将负责
- **漏斗管理和实验。** 负责从首次访问网站到第一箱产品的转化漏斗。找出瓶颈，形成假设，推出改进方案，推动可持续的新客户增长。你将以高节奏运行我们的实验计划——优先级明确的 A/B 测试和落地页实验清单，持续推出，并有真实的记录说明哪些成功、哪些失败，以及原因。
- **营销与数据合作。** 你将在营销和产品之间建立协作，共同推进我们的追踪和信号层——归因、像素和事件质量、MarTech 工具。你将根据行为数据和客户反馈，为细分群体设计体验，而不是仅仅针对漏斗中的步骤。
- **电商发展。** 随着我们从订阅模式扩展到一次性购买和新的电商路径，你将帮助塑造 Smalls 的购买方式。
- **平台与执行。** 你是增效力量——当出现高优先级问题时，包括平台或内部工具工作，你将快速评估并推动完成，与工程团队紧密合作，在速度、质量和长期可维护性之间做出权衡。
- **全流程范围。** CRO——现场体验、落地页测试和实验计划——由你从头到尾负责，同时包括 MarTech 工具和追踪/信号层（与营销团队合作），以及电商购买路径，包括随着我们发展而新增的一次性购买。
- **转化漏斗管理。** 负责全流程转化漏斗，执行数据驱动的产品策略，提升转化率和客单价，同时改善核心单位经济指标。
### 我们寻找的人选
- 你
查看英文原文
Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag.
We're hiring a Product Manager to own how new customers discover, evaluate, and buy Smalls. This role sits right at the intersection of product and marketing — you'll treat our conversion funnel as your product, run experiments at high velocity, and think in terms of customer segments and experiences rather than just funnel steps. We're a lean team, so you'll also jump into platform work and whatever else needs doing when it’s the highest-leverage work.
### What You'll Own
- **Funnel ownership and experimentation.** Own the conversion funnel from first site visit through first box. Find the friction, form hypotheses, ship improvements, and drive sustainable new-customer growth. You'll run our experimentation program at a high tempo — a prioritized backlog of A/B tests and landing page experiments, shipped constantly, with a real record of what won, what lost, and why.
- **Marketing and data partnership.** You'll work the seam between marketing and product, partnering on our tracking and signals layer — attribution, pixel and event quality, MarTech tooling. You'll design for segments, not just steps, using behavior data and customer feedback to build experiences personalized to who someone is, not just where they are in the funnel.
- **Commerce evolution.** You'll help shape how purchasing works at Smalls as we grow beyond subscription into one-time purchase and new commerce paths.
- **Platform and execution.** You're a force multiplier — when a high-priority problem shows up, including platform or internal tooling work, you scope it fast and drive it to completion, partnering closely with engineering on tradeoffs between speed, quality, and long-term maintainability.
- **End-to-end scope.** CRO — on-site experience, LP testing, and the experimentation program — is yours start to finish, alongside MarTech tooling and the tracking/signals layer (with marketing), and e-commerce purchase paths, including one-time purchase as we evolve.
- **Conversion funnel ownership.** Own the end-to-end conversion funnel, executing data-driven product strategies to lift CVR and AOV while improving core unit economics.
### What We're Looking For
- You have a strong A/B testing track record and think in hypotheses, not hunches.
- You understand marketing signals infrastructure — attribution, pixels, event quality — well enough to improve it, not just work around it.
- You've run real CRO programs with LP testing, and you know e-commerce fundamentals cold: PDP, CLP, checkout.
- You learn fast, decide with partial information, and get energized by a broad remit rather than overwhelmed by it.
- You're a strong executor — someone who drives projects, not just plans them.
- You come from a digitally native retailer with a strong digital product, not big tech.
- Nice to have: subscription DTC experience, Shopify, SQL/analytics tooling fluency (Heap, Segment), and personalization or segmentation experience.
### The Team You're Joining
You'll partner closely with Marketing on tracking, attribution, and MarTech, and with Engineering on technical tradeoffs across speed, quality, and long-term maintainability. You'll report to the Sr. Director, Product. This is an individual contributor role with no direct reports — built for someone who wants ownership and impact, not headcount.
### What You'll Love About Us
- **Mission-Driven Company:** We love cats and we're here to make nine lives ten.
- **People-Driven Company:** We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
- **Data-Driven Culture:** We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- **Competitive Salary:** Make some $$$.
- **Very Competitive Benefits:** Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- **Fully Remote Office & Culture:** Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- **Free Product:** Free cat food every month.