需求生成负责人
Demand Generation Lead
Perplexity 正在寻找一位高度积极且技能娴熟的需求生成负责人加入我们的 GTM 团队。这是一个高影响力、高自主性的职位。你将负责 Perplexity 企业及商业产品的需求生成引擎，与销售、产品营销和营收运营紧密合作，加速管道和收入增长。
如果你是一位喜欢自己构建工具、彻底自动化，并将每场活动都当作实验的营销人员——这个职位就是为你量身打造的。
职责
- 负责 Perplexity 的端到端需求生成策略，直接对企业的顶层线索增长以及后续转化至收入负责。
- 构建并运营一个现代的需求引擎，使用 AI 原生工具——程序化外发、AI 个性化序列、基于意图的目标定位和自动化工作流——以规模化生成合格线索。我们不购买，我们自己构建。
- 设计并执行跨付费、自然、ABM、活动、合作伙伴和新兴渠道的多渠道活动，持续测试新方法，淘汰无效方案，并在增量影响上加大投入。
- 为优先的企业买家角色制定细分和目标策略，包括 IT 领导者、高管、开发者和 AI 决策者。
- 与产品营销、销售和营收运营合作，负责并持续优化营销到销售的漏斗。
我们寻找的人选：
- 在快节奏的初创公司中拥有 5 年以上多个增长渠道的建设和扩展经验，有明确的收入增长记录
- 有构建自研 AI 驱动的外发引擎、程序化个性化和快速实验平台的经验和浓厚兴趣，能够自我扩展规模
- 分析严谨：你非常注重数据，熟悉 SQL、归因分析和 BI 工具如 Looker、Omni、Hex 和 Tableau。你自行构建仪表盘，定义自己的指标，并基于证据而非直觉做决策。
- 在模糊环境中茁壮成长：你在快节奏、早期阶段的环境中独立运作，具有紧迫感和责任感，此时流程仍在建立中。
查看英文原文
Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.
RESPONSIBILITES
- Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
- Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
- Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
- Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
- Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
WHAT WE’RE LOOKING FOR:
- 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
- Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
- Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
- Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.