远程工作雷达

增长专员,Mar-tech

Growth Associate, Mar-tech

市场运营职能支持限定地区(需当地身份)
公司WebEngage
薪资未公开
工作地点India
地域资格限定地区(需当地身份)
时区要求日间重叠约 6 小时,基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
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注意地域限制:该职位明确限定在 India 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位描述
该职位专注于在营销科技(Martech)背景下管理客户成功,并通过咨询服务交付价值。该职位负责确保客户能够成功使用WebEngage解决方案,并使咨询服务与为客户交付实际价值保持一致。

主要职责和功能

  • 管理客户组合以推动产品采用
  • 理解可以通过Martech部署产生实质性影响的客户关键业务指标,并将业务问题转化为技术可行的实施方案
  • 解读KPI上的分析数据,推动能带来显著成效的举措,为客户业务创造价值
  • 与客户达成对成功/投资回报率的共识,并建立适当的度量系统,透明地跟踪相关指标
  • 构建适用于多个行业的框架和手册库,供顾问使用
  • 从Martech部署成熟度和有效性角度对客户进行审计,并推荐能带来早期成果和长期实际业务价值的战略和战术干预措施

理想候选人

  • 1-3年市场营销/分析/营销科技应用经验
  • 市场营销专业硕士学历,具备技术思维者优先
  • 在技术 <> 数据 <> 市场营销的交汇点上具有强大的解决问题能力
  • 熟悉关键Martech概念:集成、数据统一、自动化、触发式沟通、个性化、营销分析——漏斗、路径、用户群组和用户旅程
  • 具备有效的表达和沟通能力

WebEngage的工作生活:

  • 我们非常重视透明度。除了团队目标的完整视图外,还能通过每月和每季度的全员会议获得全面的高层视角
  • 高度包容的工作文化,促进轻松、创意和高效的工作环境
  • 实践自主性、开放沟通和成长机会,同时保持完美的工作与生活平衡
  • 每年一次公司资助的户外活动,与同事一起放松身心!(疫情后)

福利与待遇:

  • 学习是一种生活方式。通过前沿工具和导师制释放你的全部潜力(Engagers有Macbook!)
  • 获得一流的医疗保险(含新冠护理设施),以及关注你心理健康的各种计划
查看英文原文

About the role
The role focuses on managing customer success in the context of marketing technology (Martech) and delivering value through consulting services. The person is responsible for ensuring that customers achieve success with WebEngage solutions and that consulting services are aligned with delivering tangible value to clients.
Essential Functions and Responsibilities

  • Manage a portfolio of accounts to drive product adoption
  • Understand key business metrics for the account that can be affected meaningfully via Martech deployment and translate business problems into technically ready implementation plans.
  • Interpret analytics across KPIs to drive needle-moving initiatives to deliver value to the client's business
  • Articulate the common definition of success / ROI in sync with customers and setup appropriate measurement systems to transparently track the respective metrics.
  • Build, frameworks and a library of playbooks / best practices for multiple industries for the consultants to leverage.
  • Execute audit on accounts from a martech deployment maturity and effectiveness lens and recommend strategic and tactical interventions that deliver early wins and long-term tangible business value.

Ideal Candidate

  • 1-3 years of experience in marketing/analytics/marketing technology applications
  • Post Graduate in Marketing with a technical bent of mind is a strong preference.
  • Strong problem-solving skills at the interplay of Technology <> Data <> Marketing
  • Comfort with key martech concepts: integrations, data unification, automation, triggered communication, personalization, marketing analytics - funnels, paths, cohorts and user journeys.
  • Effective and articulate communication skills

Life at WebEngage:

  • We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
  • A highly inclusive work culture that promotes a relaxed, creative and productive environment.
  • Practice autonomy, open communication, and growth opportunities, while maintaining a perfect work-life balance
  • Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

  • Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers !)
  • Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Explore more here:

WebEngage?s=09
Think you fit the bill? Come along, let’s redefine the future of Marketing Automation!

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.
Originally posted on Himalayas

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