现场营销经理
Field Marketing Manager
优秀的产品在用户亲身体验其价值后才会成长。我们正在寻找一名现场营销经理，负责设计和扩展将线下互动转化为企业客户线索的项目。您将管理一系列第三方赞助和Perplexity主导的现场活动，以提升品牌认知度，加深与高级采购决策者的联系，并加速销售机会。
您将作为平等合作伙伴加入一个小型现场营销团队，共同根据公司优先级、资源、地理区域以及每个人的优势来划分业务组合。这是一个需要亲力亲为的角色，能够制定战略并执行每一个细节。您将与销售、产品营销、增长、合作及客户成功团队紧密协作，识别合适的受众群体，围绕他们的需求构建项目，并将每场活动转化为可衡量的业务影响。
理想的候选人是一名现场营销专家，能够同时处理赞助评估、区域计划制定、主持高管晚宴、在展会现场工作以及后续分析线索转化率。您可能在赞助活动或自有项目方面有更深入的经验，但应具备在两者之间灵活运作的能力。
职责
- 共同负责现场营销策略。作为两人现场营销团队中的平等合作伙伴，围绕公司优先事项、目标客户、销售区域、产品发布和线索目标构建业务组合。在各个项目中分工协作，同时保持统一的标准、可见性和责任感。
- 将现场互动转化为线索。围绕明确的目标受众、业务目标、转化路径和跟进计划设计每个项目，从活动前的推广到机会创建和交易加速。
- 负责第三方活动赞助。评估会议和赞助机会，建议Perplexity应投资的领域，协商并激活赞助方案，协调演讲者和现场参与，建立活动前后所需的流程以实现回报。
- 运营高影响力的Perplexity活动。负责高管晚宴、垂直行业圆桌会议、区域路演、客户研讨会和黑客马拉松，以建立线索并加深与高级采购决策者的联系。
- 与销售团队紧密配合。与客户经理、销售发展代表和销售管理层合作，确定目标客户名单、会议目标、推广、现场角色、举手示意流程和活动后跟进。
- 代表Perplexity
查看英文原文
Great products grow when people experience their value firsthand. We are looking for a Field Marketing Manager to design and scale programs that turn in-person engagement into enterprise pipeline. You will manage a full range of third-party sponsorships and Perplexity-led field events that drive awareness, deepen relationships with senior buyers, and accelerate opportunities.
You will join a small field marketing team as an equal partner, working together to divide the portfolio based on company priorities, capacity, geography, and each person's strengths. This is a hands-on role for someone who can set the strategy and execute every detail. You will work closely with Sales, Product Marketing, Growth, Partnerships, and Customer Success to identify the right audiences, build programs around their needs, and turn each event into measurable business impact.
The ideal candidate is a field marketing generalist who is equally comfortable evaluating a sponsorship, building a regional plan, hosting an executive dinner, working a conference floor, and analyzing pipeline conversion afterward. You may bring deeper experience in sponsored events or owned programs, but you should be ready to operate across both.
RESPONSIBILITIES
- Co-own the field marketing strategy. Work as an equal partner on a two-person field marketing team to build the portfolio around company priorities, target accounts, sales territories, product launches, and pipeline goals. Divide and conquer across programs while maintaining shared standards, visibility, and accountability.
- Turn field engagement into pipeline. Design every program around a clear audience, business objective, conversion path, and follow-up plan, from pre-event outreach through opportunity creation and deal acceleration.
- Own third-party event sponsorships. Evaluate conferences and sponsorship opportunities, recommend where Perplexity should invest, negotiate and activate packages, coordinate speakers and on-site presence, and build the pre-event and post-event motion required to produce a return.
- Run high-impact Perplexity events. Own executive dinners, vertical roundtables, regional roadshows, customer workshops, and hackathons that build pipeline and deepen relationships with senior buyers.
- Align tightly with Sales. Partner with Account Executives, SDRs, and Sales leadership on target-account lists, meeting goals, outreach, on-site roles, hand-raiser routing, and post-event follow-up.
- Represent Perplexity in the market. Lead on-site execution across conferences and owned events, including messaging, booth or venue experience, executive participation, customer meetings, and post-event conversion.
- Build integrated campaigns around field moments. Work with Product Marketing, Growth, Lifecycle, Social, Comms, and Partnerships to extend events through targeted outreach, content, digital programs, and sales activation before and after each moment.
- Own execution end to end. Manage agencies, vendors, venues, budgets, timelines, run-of-show, staffing, production, and contingency planning while maintaining a high bar for attendee experience.
- Measure outcomes, not activity. Instrument the path from invited account through registration, attendance, meeting, opportunity, and revenue. Track cost per attendee, meetings held, target-account engagement, sourced and influenced pipeline, deal acceleration, and program ROI.
- Build the field operating system. Create the planning cadence, intake process, event tiers, checklists, reporting, and retros required to scale the program and make investment decisions based on results.
QUALIFICATIONS
- 5+ years of experience in field marketing and event marketing, ideally in B2B SaaS or enterprise technology.
- Proven track record building and scaling a portfolio that includes third-party sponsorships, conferences, and company-led field programs, with measurable pipeline or deal-acceleration results.
- A versatile, hands-on operator who can move between strategy, sponsorship evaluation, campaign planning, event production, executive management, on-site execution, and performance analysis.
- Deep expertise in either third-party sponsorships or company-led field events is welcome, provided you have the range and interest to operate across both.
- Strong event planning and execution skills, with experience managing both intimate executive programs and larger conferences, roadshows, or customer events.
- Collaborative and low-ego, with experience working alongside a peer to divide a large portfolio, make tradeoffs, share context, and step into each other's programs when needed.
- Excellent relationship builder who can engage senior executives, customers, prospects, Sales teams, vendors, and cross-functional partners with equal ease.
- Strong written and verbal communication skills, with the ability to craft compelling event narratives, executive briefs, and field campaign plans.
- Analytically rigorous, with experience setting targets, managing budgets, working with CRM data, and reporting sourced and influenced pipeline.
- Highly organized, resourceful, and calm under pressure, with the judgment to solve problems quickly when plans change on site.
- Willingness to travel frequently for event management and field activations.