付费广告/程序化广告专员
Paid Ads/Programmatic Specialist
加入Hire Hangar，与快速发展的全球公司合作，同时建立长期职业发展。
职位名称：付费广告经理
地点：远程办公
时区：美国时区（EST–PST）
职位概述
我们正在寻找一位喜欢处理数据、自动化和性能优化的付费广告经理。这是一个个人贡献者角色，专注于在付费媒体渠道上的实际活动执行、优化和报告。
在此职位上，您将管理并优化Google Ads、Meta Ads和Google本地服务广告（LSA）中的活动，同时与外部程序化和连接电视（CTV）合作伙伴合作，支持上层漏斗和需求生成计划。您将有助于提升多个客户账户的跟踪、自动化和可重复流程，重点在于可衡量的性能提升，而不仅仅是启动活动。
主要职责
- 管理并优化Google Ads（搜索、展示、视频、再营销、PMAX）、Meta Ads和Google本地服务广告（LSA）中的活动
- 与外部程序化展示和连接电视（CTV）供应商合作，支持上层漏斗活动的规划和优化
- 与程序化/CTV合作伙伴协调目标定位、信息输入、预算和性能反馈
- 使用Google Analytics（GA4）、Google Ads及相关工具实施、监控和排查转化跟踪
- 应用自动化竞价和转化优化策略（例如，最大化转化、目标CPA/ROAS）
- 分析活动表现，识别趋势、低效环节和优化机会
- 协助测试和评估新的获客平台和渠道（例如，TikTok、Reddit、新兴广告网络）
- 记录工作流程、优化过程和最佳实践，以支持一致性和可扩展性
- 与内部团队协作，确保客户之间的付费媒体执行、跟踪和报告保持一致
- 关注平台更新、政策变化和行业最佳实践
所需资格
- 具有管理Google Ads活动（搜索、展示、PMAX、再营销等）的实际经验
- 熟悉GA4、转化跟踪和归因基础概念
- 在代理机构环境中工作的经验
- 使用自动化竞价和以转化为导向的策略的经验
- 强大的分析能力，能够理解绩效数据
- 经验
查看英文原文
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: Paid Ads Manager
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We’re looking for a Paid Ads Manager who enjoys working with data, automation, and performance optimization. This is an individual contributor role focused on hands-on campaign execution, optimization, and reporting across paid media channels.
In this role, you’ll manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. You’ll contribute to improving tracking, automation, and repeatable processes across multiple client accounts, with an emphasis on measurable performance improvements rather than simply launching campaigns.
Key Responsibilities
- Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)
- Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors
- Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
- Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools
- Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)
- Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities
- Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
- Document workflows, optimization processes, and best practices to support consistency and scalability
- Collaborate with internal teams to align paid media execution, tracking, and reporting across clients
- Stay current on platform updates, policy changes, and industry best practices
Required Qualifications
- Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.)
- Working knowledge of GA4, conversion tracking, and attribution fundamentals
- Experience working in an Agency environment
- Experience using automated bidding and conversion-focused strategies
- Strong analytical skills and comfort interpreting performance data
- Experience managing Meta Ads campaigns, including basic creative testing
- Prior remote work experience is required, with demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications without this experience will not be considered
Preferred Qualifications
- Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners
- Experience with Google Local Services Ads (LSA)
- Familiarity with WhatConverts or similar lead-tracking platforms
- Working knowledge of Google Tag Manager
- Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.)
- Exposure to AI or automation tools used in paid media workflows
Tools & Technology
- Google Ads, Meta Ads Manager
- Google Analytics (GA4)
- Google Local Services Ads (LSA)
- Reporting and automation tools (e.g., Looker Studio or similar)
- Lead tracking platforms (e.g., WhatConverts or similar)
- Remote collaboration tools (Slack, Zoom, Google Workspace, project management platforms)
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps, the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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