度量策略师
Measurement Strategist
关于Darkroom
Darkroom是领先的下一代增长营销公司，正在打造明天的品牌。自2017年成立以来，我们致力于重新定义现代机构的可能，用一种为速度、智能和可衡量的影响而设计的模式，取代传统广告巨头的惯性。
在核心上，Darkroom是一家由Shadow驱动的人类服务公司，Shadow是一个通用的AI商务层，将高管级战略与专有的代理技术相结合。这种融合使我们的团队能够在客户旅程的每个阶段提升创意产出、运营效率和收入增长，从而实现超额回报。
我们的业绩不言自明：在电商市场、媒体网络、DTC生态系统和社会电商平台上，推动了数十亿美元的可归因收入。每一次合作都输入到我们的专有数据基础设施中，实现持续的反馈循环，加速增长，提高利润率，并在我们的客户组合中不断放大结果。
最初只是一个精品设计工作室，如今已发展成为美国增长最快的私营公司之一，也是2020年代最有效的绩效媒体机构之一。我们的创始人因在科技、营销和广告交叉领域的进步被福布斯30岁以下精英榜收录，巩固了Darkroom在媒体创新未来中的关键角色。
关于该职位
Darkroom正在招聘一名测量策略师，负责一个专门客户项目的测量计划。你将构建数据基础，设计并执行实验，管理外部测量合作伙伴，并将发现转化为关于媒体投资和增长的决策。
这是一个高度技术性且动手能力强的职位，适合能够直接处理复杂数据集、设计严谨的增量测试，并解释结果对业务的意义的人。你将与Darkroom的增长、媒体和创意团队密切合作，同时与客户利益相关者（包括产品、工程、数据和财务）紧密协作。
你的工作将把营销投入与获取、激活、收入、留存和可持续客户经济联系起来。随着媒体组合在渠道和市场上的扩展，你将帮助确定推动增量增长的因素以及下一美元应投向何处。该职位将完全分配给一个客户。
你将负责
数据架构和测量基础设施
- 审计现有的测量系统
查看英文原文
ABOUT DARKROOM
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America and among the most effective performance media agencies of the 2020s. Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.
ABOUT THE ROLE
Darkroom is hiring a Measurement Strategist to own the measurement program for a dedicated client engagement. You’ll build the data foundation, design and execute experiments, manage external measurement partners, and translate findings into decisions about media investment and growth.
This is a highly technical, hands-on role for someone who can work directly with complex datasets, design rigorous incrementality tests, and explain what the results mean for the business. You’ll work closely with Darkroom’s growth, media, and creative teams, alongside client stakeholders across product, engineering, data, and finance.
Your work will connect marketing investment to acquisition, activation, revenue, retention, and sustainable customer economics. As the media mix expands across channels and markets, you’ll help determine what is driving incremental growth and where the next dollar should go. This position is fully allocated to one client.
WHAT YOU’LL OWN
Data architecture and measurement infrastructure
- Audit the existing measurement setup and establish the architecture connecting media delivery, web and app activity, customer behavior, and revenue.
- Define event taxonomies, campaign naming conventions, KPI definitions, attribution rules, and reporting requirements so teams work from consistent, reliable data.
- Build and maintain analytical datasets, SQL queries, automated workflows, and dashboards. Reconcile discrepancies across platforms and establish ongoing data quality checks.
- Partner with engineering and implementation teams on tracking, integrations, identity matching, and data pipelines, owning measurement requirements and validating implementation.
Incrementality and experimentation
- Own a prioritized testing roadmap tied to business growth questions, including channel incrementality, audience and geographic expansion, creative effectiveness, and downstream customer quality.
- Design and execute geo holdouts, matched-market tests, audience holdouts, platform conversion and brand lift studies, and controlled A/B experiments.
- Establish hypotheses, primary outcomes, power analyses, minimum detectable effects, budgets, test duration, and decision criteria before launch.
- Coordinate execution with media and client teams, monitor test integrity, and deliver readouts that clearly explain incremental impact, uncertainty, business implications, and recommended next steps.
MMM and measurement partner management
- Own day-to-day relationships with external marketing mix modeling and incrementality partners, including onboarding, data delivery, methodology reviews, and recurring analyses.
- Assess whether available history, spend variation, and outcome volume support reliable modeling; sequence the measurement roadmap accordingly.
- Pressure-test model assumptions and outputs, including baseline demand, lagged effects, saturation, and the influence of product or market changes.
- Bring together experiment results, MMM, attribution, and business performance to inform channel response curves, marginal returns, and budget scenarios.
Measurement across the media mix and customer journey
- Build a KPI framework connecting awareness and acquisition to activation, conversion, retention, and customer value.
- Develop measurement approaches for a diversified mix spanning paid social, search, online video, creators, programmatic, CTV, audio, and offline channels as the program expands.
- Evaluate how demand creation influences search, direct traffic, and subsequent conversion, accounting for the different roles channels play.
- Analyze cohorts by acquisition source, market, creative, audience, and customer segment to identify which investments generate durable business value.
Growth analysis and decision support
- Maintain and refine growth forecasts and investment scenarios using observed performance, experiment findings, cohort economics, and partner modeling outputs.
- Identify diminishing returns, opportunities to expand investment, and constraints in activation, conversion, retention, or profitability.
- Build clear reporting and lead measurement discussions with internal and client stakeholders, translating complex findings into specific recommendations on what to scale, change, or test next.
WHAT YOU’LL BRING
- Ideally 5–6+ years of relevant experience in marketing science, measurement, growth analytics, or a closely related field, with direct ownership of analytical work and experimentation.
- Advanced SQL and strong Python or R skills. You can independently extract, join, clean, validate, and analyze large datasets, and automate recurring work.
- Demonstrated incrementality expertise, including hands-on experience designing and analyzing controlled experiments, applying power analysis, and interpreting uncertain or inconclusive results.
- Practical MMM experience, including preparing data, working with modeling partners, evaluating methodology, and translating findings into investment decisions.
- Experience establishing measurement infrastructure across advertising platforms, web or app analytics, customer data, and revenue systems.
- Strong understanding of full-funnel media, attribution limitations, cohort analysis, CAC, LTV, payback, and contribution margin.
- Experience with cloud data warehouses and visualization tools, with the ability to build reliable analytical models and reporting.
- Clear communication and strong ownership: you can work independently, collaborate with technical teams, and defend a recommendation with evidence.
Experience that would be especially valuable
- Measurement programs built from launch or during rapid growth.
- Brand and performance measurement across multiple markets, including channels with limited user-level attribution.
- Subscription, recurring revenue, or other businesses where retention and customer lifetime value guide acquisition decisions.
- Turning forecasts and scenario models into tools teams use for ongoing investment decisions.
WHAT IT'S LIKE TO WORK AT DARKROOM
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership, but we also support each other relentlessly. No egos, no red tape, just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
- Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
- Health & Wellness: Company-sponsored medical, dental, and vision coverage.
- Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
EQUAL OPPORTUNITY STATEMENT
Darkroom is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.