高级增长营销经理
Senior Growth Marketing Manager
Skylight 是一家科技初创公司，正在打造家庭操作系统。我们开发了 Skylight Calendar，这款智能日历受到数百万家庭的喜爱（还被 [Wired](https://www.wired.com/story/are-digital-wall-calendars-worth-it/) 和 [The Wirecutter](https://www.nytimes.com/wirecutter/reviews/skylight-calendar-review/) 推荐）。我们的最新产品是 [Calendar 2](https://myskylight.com/calendar/)，刚刚发布便获得一致好评。
我们的使命是通过创造世界上最简单的产品和服务来连接亲人，改善家庭生活。我们的创始人曾是风险投资人和连续创业者，在完全自筹资金且盈利的情况下，将公司发展到年收入 3 亿美元以上。我们能够成长成一个快乐、健康的公司，专注于打造客户喜爱的产品，而无需投资者施压。
聪明、勤奋、关心打造真正有意义产品的人都喜欢在这里工作。像你这样的人。我们正忙于发明简化家庭生活的新方法，帮助父母培养优秀的孩子——我们需要你的帮助！和我们一起发明新事物吧。
**职位简介：**
我们正在寻找一位具备分析能力、商业思维的成长营销经理，负责新产品发布的付费获取损益。你将设定并捍卫 CPA/MER 目标，直接与新业务总经理合作制定 0-1 的市场进入策略，并建立创意测试引擎，将学习成果转化为可扩展的投入。这是一个高度自主、高可见度的职位，你不是在执行别人的计划，而是自己制定计划。
**职责：**
- 通过快速创意迭代，以符合 MER、CPA 和贡献目标的方式，盈利地扩大针对日历生态系统产品的付费搜索和社交投放
- 从混合 CPA 和回本周期到贡献毛利，全面掌控新产品获取单元经济模型，并据此做出扩展或缩减的决策
- 制定高速创意测试计划，生成可操作的业务洞察，并指导未来的创意路线图和产品定位
- 根据绩效数据和客户洞察制定创意策略和测试假设，向内部/代理创意合作伙伴进行简报，并决定哪些内容可以扩展
- 与产品营销团队协作，基于客户研究测试和验证新的营销角度
- 管理广告活动结构、关键词策略和竞价，以最大化 CPA 效率
- 持续监控拍卖情况
查看英文原文
Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families (plus [Wired](https://www.wired.com/story/are-digital-wall-calendars-worth-it/) and [the Wirecutter](https://www.nytimes.com/wirecutter/reviews/skylight-calendar-review/)). Our latest product is [Calendar 2](https://myskylight.com/calendar/), which just launched to rave reviews.
Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $300M+ in annual revenue while being _completely bootstrapped and profitable_. We get to grow a happy, healthy company focused on making products our customers love _without investors breathing down our necks._
Smart, hardworking people who care about making _actually meaningful products_ love working here. People like you. We’re busy inventing new ways to simplify family life and help parents raise great kids – and we need your help! Come invent something new with us.
**About the Role:**
We're seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set and defend CPA/MER targets, partner directly with New Business GMs on 0-1 go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend. This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.
**Responsibilities:**
- Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
- Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly.
- Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
- Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales
- Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
- Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
- Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
- Report key performance insights and make actionable recommendations that improve performance
- 6+ years owning paid acquisition for a DTC, subscription, or consumer product business
- Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics.
- Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance.
- Experience with briefing creative teams and presenting creative performance data
- Track record of scaling budgets while maintaining profitability and efficiency targets
- Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
**Our competitive compensation package includes:**
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Excluding November, December, and January)
#### Equal opportunity employer
Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!
_**We hire across the U.S., but for legal reasons, we have to list NY and CO separately.**_
For Colorado-based candidates, the range being offered for this role is $110k - 170k based on experience and for California-based candidates, the range being offered for this role is $110k - 170k based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.