SEO内容经理 I
Manager, SEO Content I
为什么选择DEPT®？
我们骨子里是先驱者。这意味着我们始终向前看，思考明天可以创造什么今天还不存在的东西。我们生来就是数字原生，是一家新型的代理商，拥有深厚的技术和营销技能组合。这就是为什么我们招聘那些充满好奇心、自我驱动、才华横溢且不断创新的人。
我们的文化足够大，可以应对挑战，又足够小，可以关心每一个人。也就是说，尽管我们在20多个国家都有员工，我们足够大，可以为你提供最好的工具、全球的机会和帮助你成长的福利。同时，我们又足够小，会投资于你、你的成长、你的团队，并给予你自主权去解决客户的问题，无论你身处世界何处。
目前我们只在美国特定地点招聘。以下列出了具体地点、办公要求和薪资范围。请注意，目前我们不提供搬迁支持。
职位描述
内容策略师负责管理客户账户并执行符合SEO/GEO目标的内容策略。他们负责所分配账户的内容创作、优化和绩效跟踪。内容策略师需要主动管理客户关系，确保策略有效执行，并交付符合客户目标的高质量内容。
内容策略师需要能够同时处理多个账户，保持与客户的良好沟通，并确保内容在SEO/GEO和用户体验方面都得到优化。他们需要在各自负责的账户中展现出领导力，指导内容策略的执行，同时与高级内容策略师和副董事合作，实现客户的成功。
您将负责：
- 内容策略执行：为所分配的账户制定并实施内容策略。与内部团队（SEO/GEO、设计、开发）紧密合作，执行内容策略并确保及时交付。
- SEO/GEO与性能优化：监控内容表现并根据数据洞察优化策略。为客户提供可操作的建议以提升内容表现。
- 账户管理：独立管理中型到大型客户账户组合，确保内容策略符合SEO/GEO目标和客户目标。作为日常客户沟通的主要联系人。
- 客户沟通与报告：定期提供绩效报告
查看英文原文
WHY DEPT®?
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
We are currently only hiring in specific locations in the United States. Locations, office requirements, and salary bands are outlined below. Please note that we do not offer relocation at this time.
THE ROLE
Content Strategists are responsible for managing client accounts and executing content strategies that align with SEO/GEO goals. They oversee content creation, optimization, and performance tracking for assigned accounts. Content Strategists are expected to be proactive in managing client relationships, ensuring that strategies are executed effectively, and delivering high-quality content that meets client objectives.
Content Strategists should be able to handle multiple accounts simultaneously, maintain strong client communications, and ensure content is optimized for both SEO/GEO and user experience. They are expected to demonstrate leadership within their accounts, guiding the execution of content strategies while working alongside Senior Content Strategists and Associate Directors to achieve client success.
WHAT YOU'LL DO
- Content Strategy Execution: Develop and implement content strategies for assigned accounts. Work closely with internal teams (SEO/GEO, design, development) to execute content strategies and ensure timely delivery.
- SEO/GEO & Performance Optimization: Monitor content performance and optimize strategies based on data insights. Provide actionable recommendations to clients for improving content performance.
- Account Management: Independently manage a portfolio of medium to large client accounts, ensuring that content strategies align with SEO/GEO goals and client objectives. Serve as the primary point of contact for day-to-day client communications.
- Client Communication & Reporting: Provide regular performance updates and strategic recommendations to clients. Ensure transparent communication on deliverables, timelines, and progress.
- Content Creation & Editing: Write, edit, and deliver high-quality content for various formats (blogs, landing pages, etc.), ensuring it meets client needs and SEO/GEO requirements.
- AI-Driven Content Production: Leverage AI tools and workflows to help produce content at scale, while maintaining quality, brand voice, and SEO/GEO standards. Contribute to refining and building out internal AI-assisted content systems and processes.
- Team Collaboration: Work with internal teams to execute integrated content strategies. Ensure content is optimized for both SEO/GEO and user experience.
- Process Improvement: Identify and implement improvements to content creation processes, ensuring that workflows are efficient and scalable.
WHAT YOU BRING
- A minimum of 4 years of relevant work experience, with a strong background in content strategy, editorial oversight, and SEO/GEO best practices.
- Proven ability to develop and guide content production across multiple client accounts, ensuring alignment with brand voice, search intent, and strategic goals.
- Strong project management skills, capable of coordinating freelance writers and ensuring timely delivery of content assets.
- Curiosity, flexibility, and eagerness to collaborate closely with cross-functional teams.
- An interest in developing your expertise in managing client accounts and executing content strategies.
- Abilityidentify opportunities for account growth, including upselling content services and collaborating with Senior Content Strategists to create actionable growth plans.
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary ranges for this position and subsequent locations are listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
Learn more about DEPT®
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-Hybrid #LI-Remote
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range
$60,100—$70,000 USD