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解决方案营销经理

Solutions Marketing Manager

市场运营限定地区(需当地身份)
公司Compulse
薪资$86,250 - $115,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间昨天
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

解决方案营销经理负责带领团队,将客户挑战转化为以洞察为驱动、具有差异化特点的解决方案。该职位既是团队领导者,也是销售部门的高级战略合作伙伴,设定组织如何应对复杂机会、提案请求(RFP)/需求文件(RFI)以及高优先级客户对话的标准。

该经理不是从产品或预设的激活方案开始,而是从客户出发:他们想要实现什么?市场告诉我们什么?哪些能力组合最能解决这一挑战?以及为什么Digital Remedy可以解决这个问题的最具说服力的故事是什么?

经理负责最复杂机会的战略方法,同时建立一支团队和运营模式,为销售在销售漏斗中的各个阶段提供适当的支持。

你将负责的工作

领导客户与机会策略

  • 与销售合作处理复杂、战略性和高价值的机会,识别客户业务和营销的核心挑战。
  • 领导以问题为导向的解决方案开发,围绕特定客户需求整合多种产品、受众、平台、媒体类型和服务。
  • 定义主要提案、RFP 和 RFI 的战略角度、叙事架构和建议。
  • 在需要更强战略方法时,建设性地挑战简报和假设,以提升机会。
  • 将客户目标、受众、KPI 和市场动态转化为清晰的战略建议。

构建战略叙事与解决方案

  • 开发面向高管客户的叙事,连接挑战、洞察、策略、解决方案、证明和预期结果。
  • 确保建议是集成的解决方案,而不是孤立的能力集合。
  • 在能够显著增强战略的地方,主导定制研究和洞察开发。
  • 将复杂的能力简化为对高级客户和代理机构有说服力的故事。
  • 主导顶级战略客户的季度业务回顾,设定团队如何呈现绩效、洞察和前瞻性建议的标准,从而塑造客户关系。

领导解决方案营销团队

  • 管理、指导和发展解决方案营销分析师和解决方案营销专员。
  • 建立输入、优先级、路由和质量标准,确保团队在能产生最大收入影响的地方部署战略资源。
  • 制定清晰的升级流程
查看英文原文

The Solutions Marketing Manager leads the team responsible for turning customer challenges into insight-led, differentiated solutions. This role is both a people leader and a senior strategic partner to Sales, setting the standard for how the organization approaches complex opportunities, RFPs/RFIs, and high-priority client conversations.
Rather than starting with a product or a predetermined activation, the Manager starts with the customer: What are they trying to accomplish? What does the market tell us? Which combination of capabilities can best address the challenge? And what is the most compelling story for why Digital Remedy can solve it?
The Manager owns the strategic approach for the most complex opportunities while building a team and operating model that gives Sales the right level of support across the pipeline.
What You’ll Do
Lead Customer & Opportunity Strategy

  • Partner with Sales on complex, strategic, and high-value opportunities to identify the underlying customer business and marketing challenge.
  • Lead problem-led solution development that combines multiple products, audiences, platforms, media types, and services around specific customer needs.
  • Define the strategic angle, narrative architecture, and recommendation for major pitches, RFPs, and RFIs.
  • Challenge briefs and assumptions constructively when a stronger strategic approach can improve the opportunity.
  • Translate customer objectives, audiences, KPIs, and market dynamics into clear strategic recommendations.

Build Strategic Narratives & Solutions

  • Develop executive-level client narratives that connect challenge, insight, strategy, solution, proof, and expected outcome.
  • Ensure recommendations are integrated solutions rather than collections of disconnected capabilities.
  • Lead custom research and insight development where it can materially strengthen the strategy.
  • Simplify complex capabilities into persuasive stories for senior client and agency audiences.
  • Lead quarterly business reviews for top strategic accounts, setting the standard for how the team frames performance, insight, and forward-looking recommendations that shape the client relationship.

Lead the Solutions Marketing Team

  • Manage, coach, and develop the Solutions Marketing Analyst and Solutions Marketing Associate.
  • Establish intake, prioritization, routing, and quality standards so the team deploys strategic resources where they can have the greatest revenue impact.
  • Create clear escalation paths from scalable sales support to custom strategy and executive-level opportunity support.
  • Build the team’s skills in customer discovery, research, storytelling, strategic thinking, presentation development, and sales partnership.
  • Measure team impact through pipeline support, meetings created, opportunity outcomes, turnaround time, and seller adoption, not presentation volume alone.

Partner Across Marketing & Sales

  • Work closely with the Marketing Manager, Product & Enablement to apply established positioning, messaging, GTM frameworks, proof points, and foundational materials to customer-specific opportunities.
  • Provide feedback from live opportunities to Product & Enablement on recurring customer needs, competitive themes, content gaps, and emerging solution opportunities.
  • Collaborate with Sales, Research, Product, Creative, and other subject-matter experts to assemble the right expertise around priority opportunities.
  • Advocate for earlier Solutions Marketing involvement so the team helps shape recommendations rather than simply package decisions already made.

What Success Looks Like

  • Solutions Marketing is viewed by Sales as a strategic partner, not a production resource.
  • Priority pitches and RFP/RFI responses lead with customer problems and insights rather than product capabilities.
  • The team provides differentiated levels of support efficiently across the pipeline.
  • Sellers bring Solutions Marketing into important opportunities earlier in the process.
  • Team support contributes to stronger client conversations, pipeline progression, and revenue outcomes.

What You Bring

  • 5+ years of experience in solutions marketing, integrated marketing, media strategy, sales strategy, brand strategy, agency planning, or a related discipline.
  • Demonstrated ability to translate complex business challenges into clear strategic recommendations and compelling narratives.
  • Experience leading RFPs, RFIs, major pitches, or complex client proposals.
  • Strong research, analytical, storytelling, and executive presentation skills.
  • Ability to connect multiple products and capabilities into cohesive customer solutions.
  • Strong commercial instincts and a collaborative, consultative approach to partnering with Sales.
  • People management or demonstrated team leadership experience.
  • Experience in media, advertising, agencies, ad tech, or B2B marketing is a plus.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.
Why Digital Remedy?
We are in a high-growth phase, integrating innovative tech from recent acquisitions. You will have a seat at the table to influence our long-term technical strategy and help us "build and scale" for the future.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About Digital Remedy
Digital Remedy is a performance media partner for agencies, brands, and media companies. Through proprietary technology, services, and partnerships, Digital Remedy offers outcome-based media solutions for marketers empowering them to exceed beyond standard media goals. Whether brand or outcome focused, marketers can access insights, media planning, activation, measurement, reporting, and optimization capabilities to deliver the highest performance tied to ROI. The effectiveness of Digital Remedy’s solutions is supported by a tenured client roster of leading brands, agencies, and media companies. In addition, Digital Remedy is a proud recipient of several major award wins including the Digiday Technology Award and Crain’s Best Places to Work several years in a row including a rank of #1 in 2024.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $86,250 to $115,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
Originally posted on Himalayas

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