增长营销经理
Growth Marketing Manager
### **职位机会**
Casechek 正致力于革新植入物供应链，提高患者护理成本的透明度。从采购到支付，Casechek 为供应商支持的手术流程自动化工作流。我们新推出的 Bill Only 解决方案为医院和医疗系统提供了一个全面的记录系统，以管理植入式医疗器械手术案例的复杂性，揭示隐藏的费用并发现收入机会。
我们正在寻找一名 **增长营销经理**，负责需求生成，并推动我们采购和支付解决方案的知名度、线索增长和收入。作为销售、产品和客户成功团队的可信合作伙伴，该职位将制定并执行整合活动、基于客户的计划以及漏斗优化工作，将市场兴趣转化为合格的线索和成交收入。最终，你将对推动 Casechek 增长的需求引擎负责——衡量标准不是活动量，而是你所产生的线索和收入。
Casechek 是一个高度协作的环境，但我们的团队也具有自我驱动力并能独立工作。我们坚信伟大的想法不是在孤立中产生的！我们的团队与医疗客户互动，了解他们的需求，并最终提供最佳用户体验。
### **关于我们**
- Casechek 总部位于芝加哥 Fulton Market，但我们是一个混合办公、远程和现场结合的团队。
- 我们高度积极且热衷于用新技术解决医疗领域最棘手的问题。
- 我们重视多样性、好奇心和学习热情。团队中有许多高学历成员，甚至还有几位专业音乐家。
- 革新植入物供应链是一场马拉松而非短跑——我们支持彼此在长期发展中成长，并重视可转移技能的培养。
### **关于你**
- 能够平衡战略思维与实际执行。你既能制定计划，也能运行活动。
- 具备分析能力并注重结果；你本能地将营销支出和活动与线索和收入联系起来。
- 高度积极，在快节奏的初创环境中茁壮成长。
- 有与销售、产品、客户成功和管理层合作的经验，能够生成并加速线索。
- 医疗行业经验，最好是在医疗科技、供应链、收入周期、医疗器械或医院运营领域。
- 优秀的人际交往能力
查看英文原文
### **The Opportunity**
Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities.
We are seeking a **Growth Marketing Manager** to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate.
Casechek is a highly collaborative environment, but our team is also self-motivated and works independently. We strongly believe that great ideas are not created in isolation! Our team interacts with our healthcare customers to understand their needs and ultimately deliver the best user experience as possible.
### **About Us**
- Casechek is based out Chicago's Fulton Market, but we're a hybrid, remote and in-person team.
- We are highly motivated and passionate about solving healthcare's messiest problems with new technologies.
- We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians.
- Innovating the implant supply chain is a marathon and not a sprint – we support each other in long-term growth and value developing transferrable skills.
### **About You**
- Ability to balance strategic thinking with hands-on execution. You build the plan and can run the campaigns.
- Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue.
- Highly motivated and thrives in a fast-paced, start-up environment.
- Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline.
- Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
- Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders.
- Fluent in the modern demand-gen stack. Including CRM, marketing automation, attribution, and analytics. Need to be comfortable owning the numbers.
### **Responsibilities**
**_Demand Generation & Pipeline:_**
- Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team.
- Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
**_Account-Based Marketing:_**
- Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems.
**_Campaign Strategy & Execution:_**
- Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.
**_Marketing Analytics & Attribution:_**
- Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue.
- Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.
**_Marketing Operations:_**
- Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel.
**_Sales & Marketing Alignment:_**
- Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight.
- Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market.
### **Requirements**
- 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
- Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
- Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI.
- Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
- Ability to operate strategically while remaining highly hands-on as an individual contributor.
- Experience in managing 1-3 direct reports is strongly preferred
- Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
- Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
- Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).
## **Why You’ll Love Working Here**
- **Competitive Salary and Annual Bonus** – The salary range for this role is $120,000 – $150,000
- **Opportunity for Long-Term Incentives (LTI)** – Be part of our success with equity or long-term incentive plans that grow with the company.
- **401(k) Match** – Invest in your future with our generous matching program to help you build long-term financial security.
- **Work-from-Home Flexibility** – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
- **Flexible Time Off (Unlimited PTO)** – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
- **Parental Leave** – Take time to bond and care for your growing family with fully paid parental leave options.
- **Comprehensive Medical and Dental Benefits** – Prioritize your health and well-being with premium plans for you and your family.
- **Brand-New Pro-Level Laptop** – Equipped with top-tier tools and technology to set you up for success from day one.
- **Annual Education Budget** – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.