产品市场经理
Product Marketing Manager
### **职位机会**
Casechek致力于革新植入物供应链，提高患者护理成本的透明度。从采购到支付，Casechek为供应商支持的手术流程自动化工作流。我们的Bill Only解决方案为医院和医疗系统提供一个全面的记录系统，帮助管理植入式医疗器械的手术案例复杂性，揭示隐藏费用，并凸显收入机会。
我们正在寻找一名**产品市场营销经理**，负责Casechek解决方案的定位、包装和销售，进入医院最复杂的运营部分——手术室以及其背后的财务系统。这是一个以商业为导向的角色，需要将复杂的供应链和收入平台转化为清晰、差异化价值，针对购买并推动该方案的具体人群：供应链、围术期、财务和收入周期负责人。
您将定义我们的解决方案定位，构建价值主张和ROI叙述，为我们的商业团队提供赢得市场的工具，并将客户成果转化为市场所认可的证据。您将与产品管理、销售、客户成功和高管领导紧密合作，通过影响力进行领导，确保我们在市场上的说法与手术室中的交付一致。
### **关于我们**
- Casechek总部位于芝加哥Fulton Market，但我们是一个混合办公、远程和现场办公的团队。
- 我们高度积极进取，热衷于用新技术解决医疗领域最棘手的问题。
- 我们重视多样性、好奇心和学习热情。团队中有很多高学历成员，甚至还有几位专业音乐家。
- 革新植入物供应链是一场马拉松，而非短跑——我们支持彼此在长期成长中互相扶持，并重视可转移技能的发展。
### **关于你**
- 你能够平衡战略思维与实际执行，同样擅长制定定位策略和撰写将其落地的演示文稿。
- 你是一位优秀的讲故事者，能够使复杂的多利益相关方解决方案对CFO、围术期主管和价值分析委员会都显得显而易见且紧迫。
- 你具备商业思维。你能将产品功能与可衡量的业务成果联系起来：节省的成本、捕获的收入、返还给临床团队的时间。
- 你在快节奏的初创环境中茁壮成长，并能从模糊中获得动力。
查看英文原文
### **The Opportunity**
Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor-supported surgical procedures. Our Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses, and surface revenue opportunities.
We are seeking a **Product Marketing Manager** to own how Casechek's solutions are positioned, packaged, and sold into the most operationally complex part of the hospital — the operating room and the financial systems behind it. This is a commercially minded role for someone who can translate a sophisticated supply chain and revenue platform into clear, differentiated value for the specific people who buy and champion it: supply chain, perioperative, finance, and revenue cycle leaders.
You will define our solution positioning, build the value proposition and ROI narrative, arm our Commercial team with the tools to win, and turn customer outcomes into evidence the market believes. You'll partner closely with Product Management, Sales, Customer Success, and Executive Leadership — leading through influence to ensure that what we say in the market and what we deliver in the OR are one and the same.
### **About Us**
- Casechek is based out of Chicago's Fulton Market, but we're a hybrid, remote and in-person team.
- We are highly motivated and passionate about solving healthcare's messiest problems with new technologies.
- We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians.
- Innovating the implant supply chain is a marathon and not a sprint — we support each other in long-term growth and value developing transferrable skills.
### **About You**
- You balance strategic thinking with hands-on execution, equally comfortable shaping a positioning strategy and writing the deck that brings it to life.
- You are a strong storyteller who can make a complex, multi-stakeholder solution feel obvious and urgent to a CFO, a perioperative director, and a value analysis committee alike.
- You think commercially. You connect product capability to measurable business outcomes: cost avoided, revenue captured, hours returned to clinical teams.
- You thrive in a fast-paced, start-up environment and are energized by ambiguity, white space, and building from a strong but unfinished foundation.
- You lead through influence, earning trust and alignment across Leadership, Sales, Product, Customer Success, and Marketing without relying on positional authority.
- You bring deep healthcare context, ideally in supply chain, the OR, implant management, revenue cycle, medical devices, or value analysis. And you understand how hospitals actually buy.
- You have exceptional interpersonal skills and build strong relationships with customers, colleagues, and stakeholders.
### **Responsibilities**
##### **_Product Positioning & Messaging:_**
- Own the positioning and messaging architecture for Casechek's solutions, ensuring a consistent, differentiated narrative across the buyer journey.
- Develop and maintain messaging guides and solution playbooks that define the features, benefits, and quantifiable value of our solutions, guiding the creation of all client-facing assets.
##### **_Buyer Persona & Audience Strategy:_**
- Build and continually sharpen buyer personas across the full hospital buying committee, and develop messaging tailored to each: Supply Chain leaders, Perioperative leaders, Finance executives, Revenue Cycle leaders, Value Analysis committees, and Hospital executives.
- Map persona priorities and objections to the moments in the sales cycle where they matter most.
##### **_Value Proposition & ROI:_**
- Create the value proposition and economic story for our solutions, grounded in real account outcomes around cost, revenue, and operational efficiency.
- Develop ROI models, value assessments, and business cases that arm Sales and Customer Success to quantify impact and justify investment to executive buyers.
##### **_Commercialization Strategy:_**
- Develop and own go-to-market and commercialization plans for new and existing solutions, ensuring continued growth and clean handoffs across Product, Sales, and Customer Success.
- Partner on solution packaging and pricing narrative so that what we sell is easy to understand and easy to buy.
**_Sales Enablement:_**
- Build the enablement toolkit that helps the Commercial team win: sales playbooks, competitive battlecards, objection-handling guides, discovery frameworks, demo narratives, and executive presentation content.
- Partner with Sales and Product Management to ensure adequate tools, content, and training are in place to support client presentations, demos, pilots, and proof-of-concept engagements.
**_Customer Evidence & Case Studies:_**
- Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives that recruit early adopters and accelerate new deals.
- Partner with Customer Success to systematically capture evidence of value from pilots and live accounts.
**_Voice of Customer & Market Intelligence:_**
- Run Voice of the Customer programs — conducting and synthesizing interviews — to keep our positioning anchored in real buyer needs and buying preferences.
- Stay ahead of industry trends, and design the primary and secondary research needed to inform solution and go-to-market decisions and identify new market opportunities.
**_Competitive Differentiation:_**
- Own competitive intelligence and translate it into clear differentiation — where we win, why, and how the field articulates it under pressure.
**_Strategic Partnership:_**
- Contribute to business cases supporting new solution opportunities, and ensure market input is translated into clear requirements for Product Management and Development.
- Serve as a trusted, cross-functional partner who keeps Leadership, Sales, Product, Customer Success, and Marketing aligned on the story we tell the market.
### Requirements
- 5–7+ years of experience in solution marketing, product marketing, or a closely related commercial discipline.
- Backgrounds in healthcare consulting, healthcare strategy, revenue cycle, healthcare supply chain, medical device commercialization, or healthcare operations are highly relevant and encouraged.
- Demonstrated ability to lead through influence and to work with — and present in front of — senior executives.
- Experience in Healthcare Supply Chain strongly preferred, along with experience in the OR, perioperative workflows, implant management, revenue cycle, medical devices, value analysis, or other relevant healthcare verticals.
- Proven ability to translate complex solutions into clear value propositions, ROI narratives, and executive-ready content.
- Experience with CRM software and Marketing Automation (Salesforce and Pardot preferred).
- Comfortable with MS Excel (analyzing spreadsheets and charts) and Microsoft PowerPoint.
- Bachelor's degree in Marketing, Business Administration, or a relevant field (MBA preferred).
## **Why You’ll Love Working Here**
- **Competitive Salary and Annual Bonus** – The salary range for this role is $130,000 – $160,000
- **Opportunity for Long-Term Incentives (LTI)** – Be part of our success with equity or long-term incentive plans that grow with the company.
- **401(k) Match** – Invest in your future with our generous matching program to help you build long-term financial security.
- **Work-from-Home Flexibility** – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
- **Flexible Time Off (Unlimited PTO)** – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
- **Parental Leave** – Take time to bond and care for your growing family with fully paid parental leave options.
- **Comprehensive Medical and Dental Benefits** – Prioritize your health and well-being with premium plans for you and your family.
- **Brand-New Pro-Level Laptop** – Equipped with top-tier tools and technology to set you up for success from day one.
- **Annual Education Budget** – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.