高级增长营销经理(订阅业务)
Senior Growth Marketing Manager (Subscriptions)
## **关于我们**
嗨,我们是DuckDuckGo,一家在线保护公司,拥有300多名远程办公的团队成员,致力于提升在线信任标准。自2008年成立以来,自2014年起实现盈利,年收入现已超过1亿美元美元,数百万用户在[Mac](https://spreadprivacy.com/introducing-duckduckgo-for-mac/)、[Windows](https://spreadprivacy.com/windows-browser-open-beta/)、[iOS](https://spreadprivacy.com/duckduckgo-privacy-browser-ios14/)和[Android](https://spreadprivacy.com/introducing-app-tracking-protection/)上使用我们的浏览器,我们的[搜索引擎](https://duckduckgo.com/)以及[DuckDuckGo订阅服务](https://duckduckgo.com/pro)。我们还提供私密、有用且可选的AI,包括[Duck.ai](https://duck.ai/),让您可以在一个地方与ChatGPT、Claude和其他AI进行私密聊天。我们的[文化](https://duckduckgo.com/how-we-work)以信任、包容和赋权的项目管理为基础,每个团队成员都对其项目从规划和执行到事后分析负全责。如果您希望对工作有全流程的掌控,这里就是您的正确选择。
## **您的团队和职位**
在营销与传播职能团队中,您将推动付费订阅的盈利增长,并参与相关项目,帮助数百万人重新掌控自己的个人信息。
近期项目包括:
- 支持新付费广告计划的战略和规划,以盈利方式扩大订阅规模
- 启动新的广告渠道测试并衡量增量提升
- 在品牌更新后执行市场测试,针对新创意和信息进行测试
作为高级增长营销经理,您将管理高优先级的营销活动,包括计划、实际执行、测试、优化和分析,以优化支出并推动付费订阅的盈利增长。该职位将帮助创建和执行新的付费订阅营销计划。您将通过新渠道测试、创意测试以及优化付费订阅转化率来取得成果。合适的人选会兴奋地证明付费营销增长和尊重隐私的广告实践并不冲突——它们正是我们的优势。您懂得如何使用聚合度量、实验和强大的判断力,而不是基于用户级别的定向和跟踪。
## **关于您**
- 7年以上数字广告相关经验,其中2年以上付费广告经验
查看英文原文
## **Who We Are**
Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on on [Mac](https://spreadprivacy.com/introducing-duckduckgo-for-mac/), [Windows](https://spreadprivacy.com/windows-browser-open-beta/), [iOS](https://spreadprivacy.com/duckduckgo-privacy-browser-ios14/), and [Android](https://spreadprivacy.com/introducing-app-tracking-protection/), our [search engine](https://duckduckgo.com/), and the [DuckDuckGo subscription](https://duckduckgo.com/pro). We also offer private, useful, and optional AI, including [Duck.ai](https://duck.ai/), which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our [culture](https://duckduckgo.com/how-we-work) of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work, you've come to the right place
## **Your Team and Role**
Working on the Marketing & Communications Functional Team, you'll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information.
Recent projects include:
- Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions
- Launching new ad channel tests and measuring incremental lift
- Executing in-market tests for new creative and messaging following a brand refresh
As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth. This role will help create and execute a new marketing program for paid subscriptions. You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.
## **About You**
- 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
- Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.
- Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.
- Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.
- Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
- Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
- Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
- Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.
## **Compensation**
**$178,500** **USD annually** and stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.
Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.
Our [Team Member Support Guide](https://duckduckgo.com/assets/hiring/team_support_guide.pdf) explains how we prioritize your wellbeing including **paid parental leave, office setup,** and **co-working allowances.**
## **Hiring Process**
Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about [how we hire](https://duckduckgo.com/how-we-hire).
## **Diversity, Equity and Inclusion**
DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.
We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [careers@duckduckgo.com](mailto:careers@duckduckgo.com) to let us know the nature of your request.
## **Please note that**
- You’ll be required to attend meetings on camera via video conferencing
- Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.
- While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.
- A successful candidate must pass a background check as a condition of joining the team.
- By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.
**Disclosure Statement: Use of AI in Hiring Process**
As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process.
**Key Principles:**
1. **Data Privacy:** All information provided in your application will be handled in accordance with our [Recruiting Privacy Policy](https://duckduckgo.com/static-assets/files/pages/careers/DuckDuckGo-Recruiting-Privacy-Policy-effective-September-30-2025.pdf). We ensure that your personal information is protected and used solely for recruitment purposes.
2. **Human Oversight and Accountability:** The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI's input alongside other factors.
3. **Transparency:** We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.
By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at [careers@duckduckgo.com](mailto:careers@duckduckgo.com). Thank you for your interest in joining DuckDuckGo!