产品营销经理，竞争情报
Product Marketing Manager, Competitive Intelligence
关于 Hightouch
Hightouch 是一个由行业领先的可组合 CDP 驱动的智能营销平台。在同一个地方拥有完整的品牌背景、客户数据和表现历史，每位营销人员终于能够自己构建并交付端到端的营销活动。团队行动更快，保持品牌一致性，并获得真正有效的 AI 营销。
成立于 2019 年，总部位于旧金山，Hightouch 让营销团队能够以以前无法实现的速度和质量分析表现、头脑风暴创意并生成内容。
被列为 2026 年 Gartner® Magic Quadrant™ 客户数据平台领域的领导者，Hightouch 被 Domino's、Spotify、Aritzia、Cars.com、Ramp 和 PetSmart 等领先企业所信赖。
在 Hightouch，我们的使命是帮助客户利用数据和 AI 增长业务。团队充满雄心、注重成效、高效运作——我们相信谦逊、善良和同理心是成功的关键。如果你热衷于高速度，执着于提升标准，并希望与那些彼此关心、也关心客户的伙伴一起打造产品，我们期待与你见面。
职位介绍
寻找一个可以从零开始构建而不是继承他人方案的角色？我们正在招聘首位竞争情报经理，负责整个竞争情报项目。你将通过实时情报保持前线团队的敏锐，开展销售赋能，让销售人员真正使用，将竞争信号输入产品和路线图决策，并塑造让人明显看出我们为何获胜的营销活动。
作为我们的竞争情报负责人，你将与产品营销、销售和产品管理紧密合作，让我们始终领先于市场。如果你喜欢负责尚未有人构建的功能，将零散的竞争者信息转化为清晰的观点，并且是销售在大单前会联系的人，那么这就是你的角色。
你将负责的工作
- 为我们的产品和解决方案针对不同用户角色（例如：营销团队、产品团队、数据团队等）创建和定义差异化定位
- 主导跨职能的发布和营销活动，涵盖市场、销售和产品
- 进行用户研究，识别我们产品可以填补的市场空白
- 创建、维护并优化网站文案、客户案例研究和销售赋能材料
- 协助内部团队和产品倡导者打造与客户价值一致的信息和沟通序列
- 外部评估
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About Hightouch
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.
Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.
Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.
About the Role
Looking for a role where you can build something from scratch instead of inheriting someone else's playbook? We're hiring our first Competitive Intelligence Manager to own the competitive program end to end. You'll keep our field teams sharp with real-time intel, run sales enablement that reps actually use, feed competitive signals into product and roadmap decisions, and shape campaigns that make it obvious why we win.
As our Competitive Intelligence Lead, you'll work closely with Product Marketing, Sales, and Product Management to keep us ahead of the market. If you like owning a function nobody's built yet, turning scattered competitor noise into a clear point of view, and being the person sales calls before a big deal, this is your role.
What You’ll Do
- Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
- Run point on cross-functional launches and campaigns across marketing, sales, and product
- Conduct user research to identify gaps in the market for our product to fill
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft messaging and sequences that align with customer value
- Externally evangelize Hightouch at field events, customer engagements, and webinars
What We’re Looking For
- 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS
- Strong primary and secondary research skills (win/loss interviews, analyst reports, public filings, review sites, pricing pages); ability to synthesize messy, conflicting signals into a clear point of view; comfortable building and maintaining structured frameworks (battlecards, comparison matrices, positioning maps).
- Proven track record of producing content that sales and marketing actually use — battlecards, competitive decks, objection handling guides
- Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
- Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
- Cross-functional fluency: has worked closely with sales (win/loss, deal support), product (roadmap and positioning input), and marketing (messaging, launches); understands sales cycles well enough to know what reps need in the moment, not just what's "interesting."
- Domain fit: familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets.
- High ownership: flags competitive shifts before sales asks, not just after losing a deal; comfortable being the first person to build this function rather than inheriting an existing playbook.
Bonus If You Have
- Built or owned a CI program (not just contributed to one) at a prior company; experience in a high-growth or fast-moving market where competitors and positioning shift often.
- Experience in the CDP, martech, data infrastructure, adtech, AI, or lifecycle marketing ecosystem
- Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.
The salary range for this position is $135,000 - $165,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options and offer early exercise and a 10-year post-termination exercise window.
E-Verify Statement
Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)