高级总监，供应与合作伙伴营销
Sr. Director, Supply & Partner Marketing
### **Thumbtack帮助数百万用户自信地照顾自己的家。**
Thumbtack是您需要的一款应用，以个性化指导、AI工具和一流的雇佣体验来维护和改善您的家。每天在美国每个县，人们都依靠Thumbtack完成紧急维修、季节性维护和更大的改进项目。我们帮助房主知道该做什么项目、何时做以及从我们不断增长的30万本地服务企业社区中聘请谁。如果创造影响激励你，加入我们吧。想象一下我们将一起打造什么。
#### **关于市场营销与传播团队**
Thumbtack的市场营销与传播团队推动了市场两端的增长——对房主和为他们服务的专业人士。专业营销是我们2026年最高优先级的组织投资之一，旨在通过获取合适的专业人士、帮助他们在平台上取得成功并长期保持参与度来加速供给侧增长。合作伙伴营销通过平台集成、分发关系和渠道计划扩展这一影响力，创造单个付费或自然流量渠道无法复制的增长机会。
#### **关于该职位**
这个高级总监职位在Thumbtack的关键时刻领导供应营销/B2B营销和合作伙伴营销。供应营销/B2B营销是一个新职能，有明确的任务：将合适的专业人士引入正确的市场，帮助他们取得成功，并让他们长期参与以建立持久的市场健康。合作伙伴营销与之并行，有机会从临时性的合作伙伴交易转向一种随着时间积累的连贯战略。你将直接对供应成果负责，而不是单独的营销评分表。
#### **你将做什么**
- 定义并负责整个专业人员生命周期中的供应营销/B2B营销策略——Thumbtack如何在正确市场吸引合适的专业人士，激活和引导他们实现早期成功，并在长期内进行互动和保留
- 成为Thumbtack内部专业人士的声音——深入了解专业人士关心什么，他们如何评估平台上的投资回报率，以及他们的体验在哪些方面未达到预期，并将这种观点带入产品和商业决策中
- 建立和管理B2B营销计划，以支持供应侧增长
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### **Thumbtack helps millions of people confidently care for their homes.**
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
#### **About the Marketing & Communications Team**
Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own.
#### **About the role**
This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard.
#### **What you’ll do**
- Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term
- Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions
- Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral
- Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace
- Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals
- Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership
- Develop your team, create clear accountability, and foster an environment where strong marketers do their best work
#### **In order to be successful, you must bring**
- 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition
- A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies
- B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI
- Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic
- Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority
- Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that
- A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work **Expected salary ranges**
- For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $332,400 - $430,100
Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com).
For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy).
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)