高级产品经理，SMB 平台
Senior Product Manager, SMB Platform
公司简介
Novo 是一家由风险投资支持的金融科技公司，致力于简化中小企业的银行服务。自 2018 年秋季测试版发布以来，我们从免费的支票账户和借记卡扩展到了贷款产品、企业工具（发票、会计等）以及集成服务。
如今，Novo 是一个功能强大且简单的银行平台，服务于超过 25 万中小企业。除了为企业家提供智能工具以更好地运营和扩展他们的业务外，Novo 还与多家知名银行合作伙伴一起处理了数十亿美元的交易。
我们的愿景是成为中小企业从初创到日常运营的首选平台，让企业主专注于增长，而 Novo 提供无缝的资金流动、资金存储和融资渠道。我们希望在 5-10 年后回顾时，知道正是因为我们在 Novo 的工作，帮助了新一代中小企业取得成功。
Novo 获得了 1.7 亿美元的风险投资，由包括 Stripe、Valar Ventures、Crosslink Capital 和 Notable Capital（前身为 GGV）在内的领先投资者支持。了解更多请访问 https://www.novo.co。
职位描述
Novo 正在寻找一位高级产品经理，负责连接、激活并深化中小企业在最初 90 天及之后的价值平台表面区域。该角色涵盖我们的 DDA 上线流程到资金激活漏斗、发票工作流、外部集成生态系统——这三个相互关联的界面共同决定了新 Novo 客户是否成为活跃的交易用户。该角色还将探索如何应用人工智能来提升 SMB 与 Novo 的互动方式。理想的候选人是一位亲力亲为的产品领导者，兼具平台和工具的深度以及增长思维：能够端到端地负责复杂的产品流程，进行严谨的实验，并且熟悉 LLMs。这是产品工具、生态连接和客户激活交叉点上一项高影响力、高可见度的职位。
职责
DDA 上线与激活漏斗
- 负责 DDA 申请、注册和账户开设流程，通过减少摩擦、提高转化率，让客户更快完成首次有意义的交易，从而在客户入职的前 90 天内推动激活。
- 使用 LaunchDarkly 等工具，定期开展上线和激活实验，管理激励措施，把握产品内的关键时刻
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COMPANY DESCRIPTION
Novo is a venture-backed fintech that simplifies banking for small businesses. Since our Fall 2018 beta launch, we've expanded offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations.
Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses. In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners.
Our vision is to be the go-to platform serving small businesses – from launch to everyday – so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital. We'd like to look back 5–10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo.
Novo raised $170 million in venture capital and is backed by leading investors, including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital (formerly GGV). Learn more at https://www.novo.co.
ROLE DESCRIPTION
Novo is seeking a Senior Product Manager to own the platform surface area that connects, activates, and deepens value for small businesses in their first 90 days and beyond. This role spans our DDA onboarding to funding activation funnel, invoice workflow, external integrations ecosystem — three interconnected surfaces that together determine whether a new Novo customer becomes an engaged, transacting one. The role will also explore how to apply AI to enhance how SMBs interact with Novo. The ideal candidate is a hands-on product leader who combines platform and tooling depth with a growth mindset: someone who can own complex product workflows end-to-end, run rigorous experimentation, and is comfortable getting their hands dirty in LLMs. This is a high-impact, high-visibility role at the intersection of product tooling, ecosystem connectivity, and customer activation.
RESPONSIBILITIES
DDA ONBOARDING & ACTIVATION FUNNEL
- Own the DDA application, signup, and account-opening funnel — driving activation in the first 90 days of a customer's tenure by reducing friction, improving conversion, and getting customers to their first meaningful transaction faster.
- Run a steady cadence of onboarding and activation experiments using tools like LaunchDarkly, managing incentives, in-product moments, and lifecycle prompts that create compelling reasons for customers to deepen their engagement with Novo.
INVOICE WORKFLOW & TOOLING
- Own the end-to-end invoice experience creation and scheduling, PDF generation, branding and customization, reminders, dispute handling, payment collection via multiple rails, and reconciliation driving adoption as a core SMB financial tool.
- Identify and ship improvements that make the invoice workflow more intelligent: smart reminders, automated reconciliation, AI-assisted invoice creation, and workflow automation that reduces manual effort for busy business owners.
INTEGRATIONS & CONNECTED PLATFORM
- Own Novo's integration ecosystem across revenue (e.g., Stripe, Square), accounting (QuickBooks, Xero), payroll (Gusto), and utilities (Slack, Zapier) deepening existing integrations from basic data sync to richer, bidirectional workflows.
- Lead the vision for a Novo API strategy that enables LLM and third-party connectivity, allowing customers to query their banking and financial data through external AI assistants and business tools, while identifying new integration opportunities that address core SMB financial workflows.
EXPERIMENTATION & DATA
- Design, run, and scale a rigorous experimentation program across the platform — covering onboarding flows, invoice tooling, and integration adoption — with clear hypotheses, measurement plans, and ownership of outcomes.
- Define and own the platform KPIs that matter — activation rate, integration adoption, invoice volume, 90-day retention — building and maintaining the analytics instrumentation needed to measure the funnel end-to-end and give leadership a shared, realistic view of platform health.
AI-ENHANCED CUSTOMER EXPERIENCE
- Apply AI to enhance how SMBs interact with Novo: smart invoice tooling, automated transaction categorization, agentic financial workflows, and personalized platform experiences that reduce the cognitive load of running a small business.
- Defying and leading the product vision for Novo's AI integration strategy (should we build an external API, agentic workflows?) while ensuring AI-driven features meet financial services privacy and regulatory standards.
CROSS-FUNCTIONAL PARTNERSHIP & EXECUTION
- Partner with Engineering, Design, Data, and Marketing to ship platform improvements and productionalize experimental wins into durable, scalable features — running a consistent operating cadence that surfaces friction early and optimizes for the global maximum.
- Communicate progress, priorities, and tradeoffs clearly to stakeholders and leadership, with the intellectual honesty to flag when a bet isn't working and redirect accordingly.
MINIMUM QUALIFICATIONS
- Demonstrated track record of owning and shipping platform, tooling, or integration products in fintech, financial services, or SMB-focused technology with the ability to define a compelling product vision for your area, translate it into a prioritized roadmap, and build buy-in across engineering, design, and leadership.
- Deep familiarity with SMB customer needs, financial workflows invoicing, accounting, payments, cash flow and the small business software ecosystem; recognized as a domain resource who can guide teams on what matters and why.
- Proven ability to turn customer insight into product decisions: experience running discovery, synthesizing qualitative and quantitative signals, and making prioritization tradeoffs that are defensible with data and grounded in user reality.
- Strong data proficiencyable to write clear measurement plans, instrument funnels, evaluate experiment results, and distinguish conclusive from directional signals with hands-on experience running A/B tests using modern tooling (e.g., LaunchDarkly, Amplitude, Mixpanel, or similar).
- Technical acumen sufficient to partner effectively with engineering: comfort with API concepts, integration architecture, and the ability to write clear specs and make informed tradeoff decisions without being the one writing the code.
- Practical experience using AI tools to accelerate product work generating content, analyzing data, prototyping features with sound judgment about where AI adds real value and where it introduces risk, particularly in a regulated financial services context.
- Experience shipping in a regulated environment, working with Risk, Compliance, and Legal to meet security, privacy, and financial services standards.
- Strong communication and cross-functional stakeholder management skills; comfortable presenting to leadership and aligning teams around platform decisions in a fast-paced, ambiguous startup environment.
- Bachelor's degree required; analytical, technical, or business background preferred.