内容作家 / 文案编辑
Content Writer / Copywriter
职位名称：内容撰写员 / 文案撰写员
职位类型：全职，远程办公
工作时间：美国客户的工作时间（可根据截止日期和内容日历灵活调整）
职位简介：
我们的客户正在寻找一名内容撰写员 / 文案撰写员，负责创作具有吸引力、高质量的内容，以传递信息、吸引用户并实现转化。该职位涉及撰写博客文章、落地页、广告文案、销售材料和观点领导类内容。撰写员需确保所有输出内容符合品牌调性，具备SEO优化，并与营销和销售目标保持一致。
职责：
- 内容创作：
- 撰写长篇和短篇内容，包括博客、案例研究、白皮书、新闻通讯和网页内容。
- 为广告、电子邮件营销活动和销售材料撰写文案。
- 确保所有内容符合品牌语气、风格和基调。
- SEO与优化：
- 进行关键词研究，并将SEO最佳实践融入写作中。
- 与SEO专家合作，优化搜索意图和排名。
- 更新现有内容，保持其新鲜度和相关性。
- 研究与专业领域知识：
- 对行业话题、竞争对手和趋势进行深入研究。
- 对主题专家（SME）进行访谈，以撰写观点领导类内容。
- 将复杂主题转化为清晰、吸引人的文案。
- 编辑与质量保障：
- 校对语法、清晰度和一致性。
- 确保交付内容准确、无抄袭且无错误。
- 维护内容日历并按时交付工作。
- 协作：
- 与设计师、营销人员和销售团队协作，使文案与视觉效果和营销活动保持一致。
- 在保持品牌一致性的前提下，将利益相关者反馈纳入修改中。
- 性能跟踪：
- 使用Google Analytics、HubSpot或其他类似工具监控内容表现。
- 提出建议以提高参与度、转化率和SEO排名。
适合该职位的条件：
- 具备讲故事能力，擅长撰写具有说服力和吸引力的文案。
- 能够根据不同受众和格式调整语气和风格。
- 有条理的多任务处理者，能够管理多个任务和截止日期。
- 好奇的研究者，乐于学习新行业和主题。
所需经验与技能（最低要求）：
- 2年以上专业写作或文案撰写经验。
- 具有多种格式内容的作品集（博客、网页文案、广告、宣传材料）。
- 熟练使用Microsoft Office/Google Workspace。
- 强大的研究和编辑能力。
查看英文原文
Job Title: Content Writer / Copywriter
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars)
About the Role:
Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.
Responsibilities:
- Content Creation:
- Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
- Produce copy for ads, email campaigns, and sales collateral.
- Ensure all content aligns with brand voice, style, and tone.
- SEO & Optimization:
- Research keywords and incorporate SEO best practices into writing.
- Collaborate with SEO specialists to optimize for search intent and ranking.
- Update existing content to maintain freshness and relevance.
- Research & Subject Expertise:
- Conduct in-depth research on industry topics, competitors, and trends.
- Interview subject matter experts (SMEs) for thought leadership content.
- Translate complex topics into clear, engaging copy.
- Editing & Quality Assurance:
- Proofread for grammar, clarity, and consistency.
- Ensure deliverables are accurate, plagiarism-free, and error-free.
- Maintain content calendars and deliver work on time.
- Collaboration:
- Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
- Incorporate stakeholder feedback into revisions while maintaining brand integrity.
- Performance Tracking:
- Monitor content performance using Google Analytics, HubSpot, or similar tools.
- Provide recommendations to improve engagement, conversions, and SEO rankings.
What Makes You a Perfect Fit:
- Strong storyteller with a flair for persuasive and engaging writing.
- Skilled at tailoring tone and style for different audiences and formats.
- Organized multitasker who can manage multiple assignments and deadlines.
- Curious researcher who thrives on learning new industries and topics.
Required Experience & Skills (Minimum):
- 2+ years professional writing or copywriting experience.
- Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
- Proficiency with Microsoft Office/Google Workspace.
- Strong research and editing skills.
Ideal Experience & Skills:
- Background writing for B2B SaaS, marketing agencies, or professional services.
- Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
- Experience writing conversion-focused copy (ads, landing pages, email sequences).
- Knowledge of content management systems (WordPress, HubSpot).
What Does a Typical Day Look Like?
A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will:
- Research industry trends and gather insights for upcoming topics.
- Draft blog posts and long-form content for marketing campaigns.
- Write ad copy, landing page text, or sales collateral to support lead generation and deals.
- Collaborate with designers and marketers to align copy with visuals and campaign strategy.
- Edit and proof content for accuracy and brand consistency.
- Track content performance and optimize older pieces for better SEO and conversions.
In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.
Key Metrics for Success (KPIs):
- Consistent content delivery aligned with deadlines.
- Growth in organic traffic and engagement from written content.
- Conversion performance of landing pages and ad copy.
- SEO rankings and visibility for target keywords.
- Positive stakeholder feedback on clarity and effectiveness of content.
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
- Client Interview with Marketing Leadership
- Offer & Background Verification
Originally posted on Himalayas